Best Insurance Websites

Each year the Web Marketing Association names the Best Insurance web site as part of the annual WebAward Competition.  Since 1997, the WebAwards are recognized as the premier industry based Website Award program in the world.

Here is your chance to stand out from your competitors and win the recognition you deserve while receiving valuable independent feedback on your development efforts.

Best Insurance websites are selected by judges who review the entered websites using the seven criteria below:

Health Equity
2023 Best Insurance Site
Health Equity
Will your site be next?

2023 WebAward Trophy
  • Design
  • Ease of use
  • Copywriting
  • Interactivity
  • Use of technology
  • Innovation
  • Content


As a participant, you will receive:

  • An independent evaluation of your Insurance Website by independent expert judges
  • Valuable feedback to help Benchmark your efforts against other Insurance industry websites.


If your site wins recognition with the Insurance WebAward, you will also get:  

  • A beautiful statue or certificate of achievement to display proudly
  • Higher visibility for your company
  • A great marketing opportunity to promote your site to the media
  • Links to your site from the highly ranked WebAward site to help SEO
  • The admiration of peers, friends and co-workers – maybe even a raise!
  • A personal achievement for your resume

Each year the Web Marketing Association's WebAward Competition names the Best Insurance web site.  Best websites are selected by judging the entered websites using seven criteria - design, ease of use, copywriting, interactivity, use of technology, innovation and content.  Websites not selected as best Insurance website are also eligible for an Outstanding Website Award or a Standard of Excellence Award.

Setting Insurance Trends and making Insurance News

Stay up to date with the all the Web Marketing Association Award programs and join our mailing list. You can also follow us on Facebook, LinkedIn and Twitter.

Entering the WebAwards can help keep you up on Insurance Trends by showing you how other Insurance websites compare to the WebAward standards. You also can make Insurance news if you have the Best Insurance website. Insurance news letters will want to cover you win bringing you additional visibility within your industry.

The 2023 WebAward competition has ended. Please add your name to our mailing list to be notified about WebAward 2024.


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Here are the past Best Insurance WebAward winners:

Year  Winner Site Name
2023 BlueCross BlueShield of Tennessee Health Equity
2022 theOrigo Ltd. BOC Life Website
2021 The Zebra The Zebra 2021
2019 90 Degree Design Brentwood Services Website
2018 Antyra Solutions (Private) Limited Fairfirst Insurance
2017 TribalVision Falvey Yacht Insurance
2016 Insurify Insurify
2014 TIAA-CREF Life Insurance Co. Life Wizard
2013 Cigna Health Care Reform for YOU Infographic
2012 The Progressive Group of Insurance Companies The Progressive Group of Insurance Companies, Agency
2011 American Family Insurance
2010 Liberty Mutual, Hill Holiday, and RED Interactive Agency 2099 Online Racing Game, Presented by Liberty Mutual
2009 AXA Equitable
2008 Blue Shield of California
2007 Progressive Corp. Progressive Corp.
2006 Blue Shield of California Blue Shield of California
2005 Internet Communications Medical Mutual - Ohio's Get-Well Card TM
2004 Horizon Blue Cross Blue Shield of New Jersey Website
2003 Empire BlueCross BlueShield Empire BlueCross BlueShield Website

*some URLs may no longer be valid, especially for older WebAward winners.

Stay up to date with the all the Web Marketing Association Award programs and join our mailing list.

To view other industry winners, please click on the link below:

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