Best Consumer Goods Websites

Each year the Web Marketing Association names the Best Consumer Goods web site as part of the annual WebAward Competition.  Since 1997, the WebAwards are recognized as the premier industry based Website Award program in the world.

Here is your chance to stand out from your competitors and win the recognition you deserve while receiving valuable independent feedback on your development efforts.

Best Consumer Goods websites are selected by judges who review the entered websites using the seven criteria below:

2023 Best Consumer Goods Site
Will your site be next?

2023 WebAward Trophy
  • Design
  • Ease of use
  • Copywriting
  • Interactivity
  • Use of technology
  • Innovation
  • Content


As a participant, you will receive:

  • An independent evaluation of your Consumer Goods Website by independent expert judges
  • Valuable feedback to help Benchmark your efforts against other Consumer Goods industry websites.


If your site wins recognition with the Consumer Goods WebAward, you will also get:  

  • A beautiful statue or certificate of achievement to display proudly
  • Higher visibility for your company
  • A great marketing opportunity to promote your site to the media
  • Links to your site from the highly ranked WebAward site to help SEO
  • The admiration of peers, friends and co-workers – maybe even a raise!
  • A personal achievement for your resume

Each year the Web Marketing Association's WebAward Competition names the Best Consumer Goods web site.  Best websites are selected by judging the entered websites using seven criteria - design, ease of use, copywriting, interactivity, use of technology, innovation and content.  Websites not selected as best Consumer Goods website are also eligible for an Outstanding Website Award or a Standard of Excellence Award.

Setting Consumer Goods Trends and making Consumer Goods News

Stay up to date with the all the Web Marketing Association Award programs and join our mailing list. You can also follow us on Facebook, LinkedIn and Twitter.

Entering the WebAwards can help keep you up on Consumer Goods Trends by showing you how other Consumer Goods websites compare to the WebAward standards. You also can make Consumer Goods news if you have the Best Consumer Goods website. Consumer Goods news letters will want to cover you win bringing you additional visibility within your industry.

The 2023 WebAward competition has ended. Please add your name to our mailing list to be notified about WebAward 2024.


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Here are the past Best Consumer Goods WebAward winners:

Year  Winner Site Name
2023 Solwey Consulting Cadence
2022 Red Door Interactive Bosch Virtual Kitchen Experience Microsite
2021 Vital Caliper
2020 FirmStudio & Emphasis Jewellery Emphasis Jewellery Brand Website & Membership Portal
2019 Isobar US Isobar Transforms 400-Year Old Kitchenware Brand, Zwilling
2018 TMV Group
2017 Publicis Hawkeye Barnett Crossbows
2016 Springbox Tradewinds Website
2015 Ascedia, Inc. & Sub-Zero and Wolf Sub-Zero and Wolf Website Redesign
2014 Redbubble Website
2013 Wakefly Husqvarna Viking Website Development
2012 Web Advanced Baldwin Hardware Website
2011 Organic, Inc. U by Kotex: Ban the Bland
2010 Enlighten John Frieda - Product Advisor
2009 G2 Interactive M&M’S® and TRANSFORMERS
2008 Enlighten Ban
2007 bbdigital (Blattner Brunner) Aquafresh White Trays Product Launch
2006 Merillat Industries, LLC Merillat
2005 RMG Connect Nestle Kids Ice Cream
2004 Bent Media TABASCO® PepperFest®
2003 DraftDigital Wisk

*some URLs may no longer be valid, especially for older WebAward winners.

Stay up to date with the all the Web Marketing Association Award programs and join our mailing list.

To view other industry winners, please click on the link below:

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