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Ooqa-OoqaTM "Branded Browser" for Sandals Wins Web Marketing Association IAC Awardfor United Virtualities
NEW YORK - The Web Marketing Association has awarded United Virtualities its IAC Award for the Best Hotel and Lodging Rich Media Online Ad in the Association's 2005 Internet Advertising Competition. The winning execution was produced by United Virtualities and used UV's unique Ooqa-OoqaTM "branded browser" for Sandals, the vacation resort. Ooqa-Ooqa TM enabled Sandals to achieve the dynamic customization of the Web browsing experience by transforming the untapped "dull, gray toolbar" at the top of a site's Web page into valuable screen real estate - while preserving all of its functionality. Here is a link to the WMA's Best Hotel and
Lodging Rich Media Online Ad
http://www.unitedvirtualities.com/demo/sandals_festivals/ The winning Sandals campaign ran on local sites affiliated with ABC. "This Ooqa-OoqaTM was specially developed for Sandals Hotels to communicate the ideas of a romantic and paradise-like place, the ideal place to go with the person you love," says Gaston Silberman, Creative Director of United Virtualities. "We developed a piece in which the buttons are made of the archipelagos of the islands where Sandals hotels are located. We also added some music options for the user to choose which to listen”.
A few weeks ago, United Virtualities announced it has launched a new division that will provide creative production services for agencies and online advertisers. Called "South-Sourcing," the unit takes advantage of United Virtualities' extensive experience in digital advertising and the lower cost of operating out of the company's Argentina-based R&D facility. With exclusive dedicated teams, United Virtualities' South-Sourcing brings creative execution and technical expertise to agencies, offering a competitive rate card and adhering to strict confidentiality standards. United Virtualities (www.unitedvirtualities.com)
is the leading provider of innovative, advanced online advertising
technology to marketers, their ad agencies and to web publishers. It
offers a variety of rich media formats that are user-friendly and
require no downloads to launch and play. More than 100 organizations
around the world use United Virtualities' rich-media platform,
designed to enable them to leverage dynamic, vibrant Web creative in
the most distinctive ways imaginable. United Virtualities is best known as the originator of the now ubiquitous Shoshkele out-of-banner ad, one of the most successful rich-media formats in the industry. UV continues to heavily re-invest in R&D to create and rapidly deploy new online marketing solutions that anticipate and exceed clients requirements. The company devotes 20% of its entire workforce to Quality Assurance in the process of providing the best customer service in the online advertising industry For more information please contact Sabrina Spagnolo
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