October is suppose to be a quite month for the Web Marketing Association. Last month we announced the winners of the 2012 WebAward Competition and next month we launch the 11th annual IAC Awards. So why are we so busy in October?

2012 WebAwards

First of all, announcing the WebAward winners is the easy part. After the announcement comes follow up with the media, production of the physical awards and answering millions of questions from PR people who have to write releases for their company's awards and a host of other questions.

Many winners are also ordering additional awards to help promote their award winning website or to just show off to friends, family and co-workers. Others are ordering additional awards personalized for clients to help remind them of the outstanding work being done on their behalf. If you would like to order additional awards for any of the award programs, please visit the WMA Recognition Center

New Shopping Cart On the Way

Speaking of ordering new awards, the shopping cart used to power the WMA Recognition Center was cutting edge when it was implemented many years ago. It's not so much any more.

We are currently working on a new Recognition Center shopping cart program that will allow winners to actually see what will be inscribed on their awards before ordering them. The program will also be closely integrated with Society Awards, the manufacturer of the awards used by the Web Marketing Association, to shorten production times as well.

Presidential Face-off

With the presidential election less than one month away, the news media is always looking for new angles to differentiate the candidates. We are going to help them.

We have asked the WebAward judges to evaluate each of the candidates Websites using the same criteria as used in the WebAwards. Stay tuned for the results in the next two weeks. We will publish the results on our blog and to the press.

Content Marketing White Paper

PR Newswire has been a long term sponsor of the Web Marketing Association. They just came out with a very interesting white paper entitled "Maximizing Content Marketing: A Six-Step Plan for Agile Engagement". The paper provides a concise road map for using effective content (one of the WebAward judging criteria)to effectively engage your target audience.

Attend ad:tech NY conference on us!

This month we are giving away a full conference pass to ad:tech New York. This industry leading conference will be help at the Javits Center November 7-8th. To enter go to the Web Marketing Association Contest Page and enter your contact info. The deadline for entry is end of day October 26, 2012. The winner will be announced in next month's Interactive Briefing.

Bill Rice
Web Marketing Association


WebAward Competition - The 2012 WebAward Competition winners have been announced and are available on the award's website. Congratulations to everyone who helped make this award program a success.

Interactive Advertising Competition (IAC)Awards - -- 2013 IAC Awards will begin accepting entries this November. 2012 winners are announced and posted on the site.

MobileWebAwards - -- 2012 MobileWebAwards competition winners have been announced and are available on the award's website.

Stay in touch with the Web Marketing Association:
White list our new email address, or add it to your address: news@webmarketingassociation.org and our mailing IP address
Sign up for the WMA SmartBrief Newsletter
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Top 5 articles last month on WMA SmartBrief -- Each month, Interactive Briefing will feature the top articles appearing in the WMA SmartBrief daily newsletter. Subscribe to the free WMA SmartBrief here.

How e-mail marketing is shifting
Best websites in 96 industries named by Web Marketing Association
L'Oreal sees big ROI from digital campaigns
Nike and Adidas get top marks for digital marketing
9 ways to wreck your website's design


Here are the top Internet Marketing Conferences that we will be supporting this Fall. They offer a great opportunity to keep up with current trends and to meet key people within the industry.

October 15 - 18, 2012
Las Vegas Convention Center

Pubcon, the premier search and social media conference, will hold its multi-track Las Vegas event on October 15 - 18, 2012 at the Las Vegas Convention Center.

Pubcon, supported by the industry's leading businesses, speakers, exhibitors, and sponsors involved in social media, Internet marketing, search engines, and online advertising, offers an in-depth look at the future of technology presented by over 200 of the world's top speakers in more than 100 provocative cutting-edge sessions.

Pubcon Las Vegas 2012 will be one of the biggest and boldest international gatherings of optimization and new media innovators ever assembled. Register today at www.pubcon.com.

ad:tech New York
November 7-8, 2012
Javits Center, NYC

Only ad:tech spans the full ecosystem of advertising and technology that moves business forward and changes the role of digital marketers everywhere. With thought-leading speakers and a powerhouse stable of companies, ad:tech takes you from idea to action that will put you and your business ahead in just two days.

SES Conference: Chicago
November 12-16
Hyatt Regency Chicago

SES Conference & Expo provides marketing professionals, brand advertisers, agencies, and business leaders with the knowledge and tools needed to traverse the dynamic digital landscape. Designed for you by industry thought leaders and innovators, our instructional program will meet your needs whatever your experience level.

Be a part of the community, receive an unparalleled education, network with your peers, and achieve results!

Here are some industry publications that are must-reads for all Internet marketing professionals.

Website Magazine

If you're not already getting Website Magazine, you should be. There's no charge within the US and available for a small fee outside the U.S.(covers the extra shipping). It has great in depth articles that are helpful and well written. Use this link to sign up to receive the next issue.

Take your 'Net presence to the next level with Website Magazine Pro subscription, a digital publication distributed to over 145,000 Internet industry insiders. Receive practical guidance on search marketing, social media, web design, software and more each month. For just $44.95/yr, you'll have access to the techniques, trends and tactics you need to accelerate your Web success.

Website Magazine's Editor-in-Chief Pete Prestipino has also published a companion book for those looking to master the fundamentals of Web success. A perfect Internet training tool, Web 360 from Website Magazine covers a wide range of topics, from domain names and hosting to email and analytics and nearly everything else in between. Learn more at www.Web360book.com.

EContent Magazine

EContent is a leading authority on the businesses of digital publishing, media, and marketing, targeting executives and decision-makers in these fast-changing markets. By covering the latest tools, strategies, and thought-leaders in the digital content ecosystem, EContent magazine and EContentmag.com keep professionals ahead of the curve in order to maximize their investment in digital content strategies while building sustainable, profitable business models. Subscribe to EContent Magazine today.

WebMaster Radio
WebmasterRadio.fm is on 24 hours a day, 7 days a week online radio station dedicated to helping online marketing professionals better understand the dynamic online marketplace. Shows can be listened to live or from the extensive archive of previously recorded programming.

WebMaster Radio is advertising supported radio. Be sure to check out the advertising opportunities on Webmaster Radio.

SmartBrief Newsletter

By now you should have already seen the new daily newsletter created for the Web Marketing Association by SmartBrief, Inc. Knowledgeable editors handpick key articles from hundreds of publications, summarize them and provide direct links to the original sources that will provide you with the daily web development and marketing news that really matters.

If you are not subscribed yet you can Subscribe to the WMA SmartBrief here.

If you are interested in advertising in the WMA SmartBrief, the only way to reach our members, please contact Dena Malouf, SmartBrief Association Publisher at 202-407-7837.

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