The Web Marketing Association’s monthly newsletter, Interactive Briefing, is now almost a year old.  Each month, more than 28,000 interactive professionals are sent this publication containing case studies of award winning web sites and articles on all aspects of marketing on the internet.  We want to know what you think.

Using Survey Solutions by Persus Software, a sponsor, we have created a short 16 question survey to gather your feedback regarding this newsletter and the award competitions we host.  The questions are short and to the point and are designed not to take up much of your valuable time.  Participants will be entered into a drawing to win a HP 1000 Photo Scanner. So please take a moment and help us better serve your needs.

Secondly, with the help of ExactTarget, our email sponsor, we have upgraded our ability to provide you with exactly the information you want to receive from the Web Marketing Association.  Please take a moment and update your personal communication profile which will allow you to choose which emails you receive from the WMA.

Lastly, if you would like to submit an article for consideration in a future issue of Interactive Briefings, please email me at with an overview of the idea and your qualification to cover the subject.

Bill Rice
Web Marketing Association


Interactive Advertising Competition (IAC) Awards - 2005 Competition will kick off in December, 2004.

WebAward Competition - The winners of the 2004 WebAwards are now posted on the competition Web site. The 9th annual WebAwards will begin accepting nominations in April. 

Interactive Investor Relations Awards -
2004 Winners are posted in the IIR Awards site. .2005 IIR Awards will begin excepting entries in February.

Web-based Customer Satisfaction Surveys - Web-based customer satisfaction surveys let you keep your finger on the pulse of your business at minimal expense.

Christmas gift for online retailers - BURST! Study Finds that Higher Income Households Plan to Spend More Online for Christmas Gifts

Google Gmail Marketing Best Practices - Chip House of ExactTarget discusses issues and solutions for marketers wanting to work with Google’s new email service.

The Unfolding of a Vision – PhotoMission, winner of the 2004 Best Faith-based WebAward, is the means by which Christian photographers connect with others who share their artistic passion and their faith.

Are you getting enough email from the Web Marketing Association? Or maybe too much.  The WMA is implementing a new mailing list sign-up page with the help of Exact Target, our email sponsor.  Now you can select only the email you wish to receive over the course of the year. Visit our sign up page and update your profile today!


Online advertising doesn't have to be a gamble. Play it safe with Enhance Interactive and Interactive Briefing readers get $25 in free clicks. when you sign up today.


Web Marketing Association members and subscribers save 20% on a full conference pass to AD:TECH New York, November 8-10, 2004.  The event for interactive marketing will deliver integrated marketing strategies and case studies from major brands and agencies.  Discuss cross-media planning and buying, affiliate marketing, search engine marketing, web site design, email and mobile marketing, and new technologies. Find plenty of networking opportunities in the exhibit hall and at special events.  Go to and use Source Code 24NY2U to get your discount!  



Help us to get the word out.  Please forward this newsletter to other professionals you feel could benefit from its information.