William Rice
Web Marketing Association

Welcome to another edition of the Web Marketing Association's Interactive Briefing Newsletter.


The Web Marketing Association is pleased to announce the call for entries for its 14th annual international WebAward competition. The WebAwards are the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site. It recognizes the individual and team achievements of Web professionals who create and maintain outstanding Web sites. The deadline for entry in the 2010 WebAwards is May 25, 2010.

Entering is easy. Simply create a nominator account or log into an existing account from past years. This password protected area will allow you to enter multiple sites, edit the information up to when the judging begins and receive updates, results and feedback on your entries throughout the competition.

Web sites are judged on seven criteria, including design, innovation, content, technology, interactivity, copy writing and ease of use and receive a numeric score. Each WebAward entry is judged against other entries in its industry category and then against an overall standard of excellence. Entrants also benefit from receiving valuable feedback from the WebAwards professional judging panel on their Web site development efforts.

The competition's highest honor, the 2010 WebAward Best of Show, will be given to the one site that the judges believe represents the pinnacle of outstanding achievement in Web development. Last year's Best of Show winner was Organic, Inc. for its outstanding work on Bank of America - Morris on Campus website, which also won Best Bank Website.

The Web Marketing Association will also recognize the interactive agency winning the most awards in the competition with the Top Interactive Agency WebAward. The 2009 Top Agency award was Extractable taking home 25 WebAwards. This Bay Area interactive agency specializing in web strategy, web design, custom technology, was recognized with five Outstanding Website WebAwards and 20 Standard of Excellence WebAwards.

The 2010 WebAwards are sponsored by the following leading organizations: BGT Partners, PR Newswire, Burst Media, AllBusiness.com, ExactTarget, ad:tech conferences, Internet World UK, Search Engine Strategies, Webmaster Radio, and Website Magazine. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.

2010 WebAward Call for Judges

While the vast majority of our judges return each year, there is a constant need for new judges to be added. Prior to the beginning of the judging, we spend several weeks discussing the current state of Web development and how it should be recognized through the WebAwards. Being a WebAward judge is a valuable experience that helps the individual better understand overall Web development and of course looks impressive on a resume or corporate bio.

If you or someone some one in your organization would make a good judge, they can learn more and enter their name for consideration on the Judges Nomination Form.

If you are a returning WebAward judge, you should have received an from me asking you to activate your account for 2010. If you have not received this email yet, please email me at wrice@webaward.org.

Conference Drawing

This month our friends at the Ypulse Youth Marketing Mashup to be held in San Francisco on June 1 & 2 are offering a change to receive a full conference pass to this outstanding conference. Please email your contact information, including name, title, company, and address to Ypulse@webaward.org. the Winner will be chosen on April 30th. For more information on this conference, check out the listing at the bottom of this newsletter.

Congratulations to Mike McGinty, Creative Director at Groove 11 in San Rafael, CA for winning the free full conference pass to ad:tech San Francisco April 20-24.

Bill Rice
Web Marketing Association


WebAward Competition - The 2010 WebAward Call for Entries is now underway. The deadline for entry is May 25th, but don't wait - enter today.

Interactive Advertising Competition (IAC) Awards - -- The 2010 IAC Awards winners have been announced. Congratulations to all the winners and special thanks to our esteemed panel of judges.

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Letters to the C-Suite: Getting Serious about Social Media - In this white paper from our friends at ExactTarget, you'll learn how to navigate the social media waters from 12 of the industry's leading social media experts. Insights include: The importance of planning and implementing a social media strategy, How to build stronger customer relationships using social media outlets, Operationalizing social media marketing and how it directly impacts your bottom line, The value of social media testing and optimization efforts. (registration required)


Industry conferences are a great way to keep up with changing trends and technology while networking with industry leaders. Here are some of the top industry conferences that the Web Marketing Association supports.

April 13-15
Dallas, Texas Richardson Civic Convention Center
When it comes to creating marketing buzz online, webmasters pretty much invented the concept. PubCon is four days of leading edge education and networking in over 90 sessions featuring 200 expert speakers in Social Media, Affiliate Programs, Search, and SEO/SEM. In its 8th year, PubCon was founded out of the rich and diverse base of WebmasterWorld forums. These aren't people who just talk about this stuff - these are people who do this stuff.

The A-List alpha attendees to PubCon are among the most highly pursued demographic in the online marketing world. Highly educated and computer savvy, they're early adopters of the latest Web technologies and trends. These are the folks that any forward thinking company wants to reach and network with.

April 19-21
Moscone Center North, San Francisco
Fewer Panels. More Case Studies! Whether you're in a session about the hottest smart phone apps or building a better media plan, ad:tech San Francisco provides the strategic perspective and tactical detail that today's multi-disciplinary executives need for success. It's a new world. Don't get left behind! Save $200 off a Full Conference Pass to attend ad:tech San Francisco: http://www.xpressreg.net/register/adte040/start.asp?sc=WMA2010

The Power of eMarketing Conference and Expo
April 21-22, 2010
San Francisco Marriott, Union Square
The Power of eMarketing Conference and Expo provides a forum for actionable and relevant best practices, processes and case studies that will transform and improve your marketing programs. Sessions contain material that will get you started on improved performance as soon as you get back to your office.

Internet World
27-29 April
Earls Court, London
World is Europe's longest running, best attended and biggest annual event for digital marketing and online business.

Now in its 18th year, it is the only event that brings you everything you need to formulate and implement your online strategy, from digital marketing to ecommerce, content management to hosting. It showcases the UK's leading suppliers, delivers Europe's biggest free education programme and brings together Europe's largest collection of visionary individuals from marketing, IT, digital, ecommerce and agencies.

Whether you are starting your online journey, or a season strategist, Internet World has everything you need to transform your digital strategy! Register now

Ypulse Youth Marketing Mashup
May 24-25
Hotel Nikko San Francisco
The 2010 Ypulse Youth Marketing Mashup is where top brand, corporate and social marketers, media professionals, educators and non-profit organizations gather to share best practices, research and latest strategies on marketing to youth with technology.

Use the code "WMA" can be used for a 10% discount for this event.

Social Media Success Summit 2010
May 4- May 25
Online at Social Media Success Website
Social Media Success Summit 2010 is the web's largest live online conference that will empower you to use social media to gain more exposure, better engage customers and grow your business. The world's leading social media gurus will show you how. Join 24 experts, including Guy Kawasaki (author, Art of the Start), Chris Brogan (author, Social Media 101), Darren Rowse (author, ProBlogger), Mari Smith (author, Facebook Marketing), Greg Jarboe (author, YouTube and Video Marketing), Kim Dushinski (author, Mobile Marketing Handbook); experts from Best Buy, Home Depot, Whole Foods, Foursquare and Groupon; Steve Rubel (Edelman), Ann Handley (MarketingProfs), Brian Clark (Copyblogger), Jason Falls (Social Media Explorer), Jay Baer (Convince & Convert) and Ramon De Leon (Chicago Domino's Pizza)-just to mention a few!

This year's focus is to empower you to build social media marketing plans, track your social media results and learn from other successful businesses. You'll also discover how to use Facebook, Twitter, LinkedIn, YouTube, Foursquare and Groupon to attract high-caliber customers and grow your business during this economic slump.

Spread out over the month of May, sessions can be watched live or watch a recorded version when convenient for you. Transcripts from each session are also included in the admission price.

You can get 50% off if you act now and attendance is limited. Go to the Social Media Success Summit Website for complete details and to sign up to attend.

Online Marketing Summit 2010 22-City Tour
May 20- Aug 20
Major cities across the USA
Join thousands of your marketing peers at the OMS 2010 22-City Tour, the only conference tour solely dedicated to online marketing education - in an environment free from exhibit booths and sales pitches. Covering the topics of Social Media, Search, Email, Demand Generation, Analytics, Usability and Integrated Marketing, the OMS 2010 Tour offers attendees the opportunity to learn actionable best practices, strategies and tactics from leading authors, academics, brand marketers and online pioneers.

Upcoming Dates: May 20 Phoenix, AZ - Jun 7 Cleveland, OH - Jun 9 Toronto, ON - Jun 14 Seattle, WA - Jun 16 Portland, OR - Jun 18 San Jose, CA - Jun 21 Los Angeles, CA - Jun 23 Denver, CO - Jun 25 Minneapolis, MN - Jun 28 Milwaukee, WI - Jun 30 Chicago, IL - Jul 7 Boston, MA - July 8 Philadelphia, PA - Jul 9 New York, NY - Jul 12 Washington, DC - Jul 14 Atlanta, GA - Jul 16 Charlotte, NC - Jul 19 Dallas, TX - Jul 21 Austin, TX - Jul 23 Houston, TX - Aug 5 Miami, FL - Aug 20 San Francisco, CA

Search Engine Strategies Toronto Conference & Expo
June 9-11
Hyatt Regency Toronto
>From social media to local search to video SEO, Search Engine Strategies Toronto puts you in front of the experts who will help you sort which technologies and channels will take you to the next level and which are just hype. Deep dive into emerging trends which will shape 2010 and beyond.

Search can put you in control with more measurable results, targeted reach, and constant visibility than traditional marketing. So start making decisions based on the facts and learn how to increase conversions with consistent returns.

Register by April 2 and SAVE up to $400 on a platinum pass. Enter 20WMA to SAVE an additional 20% off the current rate.

AffCon2010 - Denver
June 21-23
Colorado Convention Center, Denver
AffCon2010 bases its conference and tradeshow series on the idea that actionable information, business building and networking opportunities should be freely available to everyone in the affiliate marketing industry, especially to working affiliate marketers. Featuring line-up of thought leaders in the affiliate and search engine marketing sectors, AffCon2010 - Denver is a unique opportunity to meet and share ideas with the brightest business people in the affiliate marketing industry. AffCon2010 is the only event in the affiliate marketing industry which gives affiliate marketers free access to the movers and shakers in the sector.

Here are some offers to help you be a better online marketing professional.

WebMaster Radio
WebmasterRadio.fm is on 24 hours a day, 7 days a week online radio station dedicated to helping online marketing professionals better understand the dynamic online marketplace. Shows can be listened to live or from the extensive archive of previously recorded programming.

WebMaster Radio is advertising supported radio. Here is the radio spot for the 2010 WebAwards. Be sure to check out the advertising opportunities on Webmaster Radio.

Website Magazine

If you're not already getting Website Magazine, you should be. There's no charge within the US and available for a small fee outside the U.S.(covers the extra shipping). It has great in depth articles that are helpful and well written. Use this link to sign up to receive the next issue.

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