The Web Marketing Association is please to announce the winners of the first annual Interactive Investor Relations Awards (IIR Awards), the premier event where public companies can gain recognition and valuable feedback for their online efforts to build and maintain shareholder value.

A complete list of the winning sites can be found at the interactive Investor Relations Award Web site at  In all, 33 entries were recognized as Best of Industry sites while 9 additional sites were recognized for their outstanding online investor relations efforts.

The 2004 Best of Show IIR Award is presented to the Bank of Montréal (NYSE,TSX: BMO) for their outstanding investor relations Web site. In the opinion of the competition judges, the site went beyond all others entered in the IIR Awards to provide investors and the financial community access to critical information in a user friendly format. Particularly, peer group comparisons, corporate governance and investor FAQs were sited as contributing to the sites success.

The interactive Investor Relations Awards are judged by individual and institutional investors, financial advisors, IR professionals and Web developers.  Each site is judged on 35 different criteria, earning a score between 0 and 100 points.  The highest score in a given category wins Best of Industry for that category. Remaining entries receiving a score of 80 points or greater receive the Outstanding Web site Award.  Entries also receive judges’ comments and feedback to help participants understand how their entry is viewed and to facilitate improvement.

We would also like to thank the participants, judges and the sponsors of the 2004 interactive Investor Relations Awards including Barron's and The Wall Street Journal Online, Burrelle's Luce, O'Dwyer's PR Daily, Sandy Alexander, Inc., Small Army Creative Services and VentureDirect Worldwide.

Bill Rice
Web Marketing Association


WebAward Competition - The 8th annual Call for Entries has been extended until July 15, 2004.  This is your last opportunity to participate in this premier awards event. All entries must be complete by that date so that the judging can begin.  

Interactive Investor Relations Awards
2004 Winners are posted in the IIR Awards site.  Thank you to all who participated.

Interactive Advertising Competition (IAC) Awards - 2004 Winners are posted in the IAC Award site.


Development of it own Accord - Accord is a leading provider of support services to the public and private sectors in the UK.  Their web site meets the informational needs of all of these various groups and provides an introduction to the extensive, and sometimes complex, range of services that the company provides through its business units.

What to do tonight? - is a website that provides a broad array of entertainment news, original content and services, including show times and ticket sales, to help movie fans make the right choice on movie night.

Sometimes it’s what you don’t see Visitors to sites often form an impression of a company based on what they see…or don’t see. Kelly Services understood this when they redesigned their corporate web site.



Please note, there will not be an August issue of Interactive Briefing.  The next issue will be in September.