William Rice
Web Marketing Association

We have begun our count down to the deadline for entering the 8th annual Internet Advertising Competition Awards. Entries are starting to pour into each of the categories and this year is shaping up to be our best competition ever!

Here are some hints and suggestions to make your entries effectively get to the judges.

Stand Alone Pages - you do not have to create a separate page to enter a website, microsite or landing page. Simply enter the URL. Stand alone pages are needed for submitting a series of banner ads, email or integrated campaigns so the judges have one URL to see all of the creative.

Selecting industries - Often entries can fit into more than one industry category. If you do not want to enter into multiple categories with multiple chances to win, select the industry that you feel would help you best in your marketing efforts if you won. For example, would your banking ads do better in the "banking" category or "financial services"? Also consider who else might be entering the categories. You might be competing against investment firms as well as banks if you entered financial services in the example above.

Look at the new categories - Online video and Mobile Applications have been added this year as new media categories. First year categories usually have less entries and are thus easier to win.

Expanding campaigns - If you are submitting a campaign, look at the individual pieces of creative and see if any of them are strong enough to stand alone as en entry.

Check you URL - Please check to make sure your creative URL is correct and active. It's amazing how many entries each year get rejected by the judges because they cannot access the creative.

Make payments on time - If you need to request a company check be sent, please do not wait to enter on January 29, the entry deadline. Your entry can not be sent to the judges until it is complete and that includes receiving the payment. So plan ahead and order the check now.

Bill Rice
Web Marketing Association

P.S. There is still time to enter the 2010 Internet Advertising Competition (IAC) Awards - only three weeks away! The deadline for entry is January 29, 2010.

P.P.S. We are looking for additional online marketing professionals who can serve as IAC Award judges this year. If you think you have want it takes to be a judge, please complete the Online Judges Nomination Form.


WebAward Competition - The 2009 WebAward's winners are posted online. The next WebAward Call for Entries will be April, 2010.

Interactive Advertising Competition (IAC) Awards - -- The 2010 IAC Awards Call for Entries is now underway. New medium this year include Online Video and Mobile Applications. The deadline for entry is January 29, 2010.

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