William Rice
Web Marketing Association

This month marks the 50th issue of Interactive Briefing, the newsletter of the Web Marketing Association. We hope that we have created an easy to read update on what is happening at the WMA and in the world of Web development.

2009 IAC Award Winners

We are pleased to announce the winners of the annual Internet Advertising Competition (IAC) Awards, an effort to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing.

A complete list of winners can be found at www.iacaward.org. However, we would like to highlight the top awards here in Interactive Briefing.

2009 Best of Show Awards were awarded in each of the online medium categories. This year's winners include:
Design Lab for Design Lab Holiday Card (Best of Show Email message)
Digitas and Kelley Blue Book for Pontiac G8 - Tommy Kendall Avatar (Best of Show Rich media Online ad)
Atmosphere BBDO for Dude (Best of Show Integrated ad campaign)
Atmosphere BBDO for Photo Slice (Best of Show Interactive application)
Ogilvy San Francisco for iPath Origami Banners & Behind the Scenes Video (Best of Show Rich media Online campaign)
Agency.com for Skittles: Mix The Rainbow (Best of Show Online ad)
Biggs|Gilmore for The Spoonful (Best of Show Online Newsletter campaign)
AvatarLabs for WALL-E (Best of Show Online campaign)
Publicis Modem for LG - Learn to Fly (Best of Show Ads the client did not pick)
Overdrive Interactive for Symmetricom Next Generation Network (Best of Show Email message campaign)
Verizon, NFL Network and Communifx for Verizon and NFL Network Online Demo (Best of Show Websites)

Biggs|Gilmore of Kalamazoo, MI was recognized with the 2009 Top Agency Award, winning 19 IAC Awards. Their awards include a Best of show, 8 Best of Industry awards and 10 Outstanding awards.

I would like to congratulate all of the IAC Award winners for a job well done. I would also like to especially recognize the many industry professionals who served as our volunteer judges. It is their expertise and professionalism that that make this recognition program possible.


We are getting ready for the 2009 WebAward Competition for Website Development and will be adding new categories. Here is a list of current industry categories.

This year we are planning on adding: Environmental, Gay/Lesbian, Mobile, Public Utility, Science and Social Network. However, we will also be removing these categories: Auction, Institutional Services, Brokerage, Computer: Retailer and ISP.

Please help us by going to Facebook and telling us what you think about the industry changes and if you have any additional categories we should consider.

WMA Goes Social

Please join our LinkedIn Web Marketing Association Group and our new Web Marketing Association Facebook Group. These are two resources that we will be using to keep everyone up to date with what is going on with the Web Marketing Association and our award programs.

Search Engine Strategies Conference Pass Drawing

If you would like to receive a complimentary full-conference pass (a $2,000 value!) to Search Engine Strategies New York,you can win one here. SES is one of the leader conferences for the Internet marketing community. The conference is next week, so only enter if you can attend. There are two ways to enter. First join the Web Marketing Association Facebook Group and sign up to attend the event. Otherwise you can email SESNY@webaward.org and be entered. One person will be selected at random and be notifed on Saturday.

Bill Rice
Web Marketing Association


Interactive Advertising Competition (IAC) Awards - -- The 2009 IAC Awards are now posted on our competition website. Congratulations to all of our winners and a very special thanks to our panel of expert judges.

WebAward Competition - The 2009 WebAward's official kick's off a just a few weeks, but the nominator accounts are now open and the entry form is available on the WebAward.org site.

Stay in touch with the Web Marketing Association:
White list our new email address, or add it to your address: news@webmarketingassociation.org and our mailing IP address
Follow to our blog
Subscribe to our RSS feed


ExactTarget 2009 Trends Report - 5 big predictions every marketer shoud know heading into 2009 - ExactTarget's annual trends report looks a bit different this year. Why? Because you deserve a new kind of reference guide for one-to-one marketing as you look ahead to '09 - and we agree you should have a little fun while you're at it, too. (Registration required)


2009 MarketingSherpa Social Media Marketing and PR: Benchmarks & Best Practices Guide

Social media marketing and public relations is emerging as a practice at a critical time. The economic recession has marketers exploring new tactics to generate revenue with minimal investment.

But what do you really know about social media marketing and PR? Do you know its ROI? Do you know what works? Can you even define it?

Now you can! MarketingSherpa has pulled together the latest research and best practices into a 225-page study that is our first on social media marketing and PR. The benchmarks in this guide are based on the knowledge of hundreds of marketing and PR practitioners who shared their experience.

We've read the guide and think it is something every marketer should consider reading. To order, visit the Sherpa Store.

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Website Magazine

If you're not already getting Website Magazine, you should be. There's no charge within the US and available for a small fee outside the U.S.(covers the extra shipping). It has great in depth articles that are helpful and well written. Use this link to sign up to receive the next issue.

It's conference season and where are the conferences which the Web Marketing Association will be supporting this spring.

BtoB's NetMarketing Breakfast Series
Multiple Locations and dates

Gain insight into the most effective digital strategies for b-to-b marketers. From mobile marketing to social media and Web 2.0 and beyond, our expert panelists will reveal the tools and tactics that have - and have not - worked for them. *Now FREE for corporate marketers*

April 16 - Atlanta
June 25 - New York

Search Engine Strategies New York
March 23-29, 2009
Hilton New York

Search Engine Strategies (SES) is the leading global conference & expo series that educates delegates on search engine marketing. Go behind the search box at this year's SES New York, Mar. 23-26 2009. We will deconstruct the strategies and tactics behind SEM (SEO & PPC) and give you the lowdown on what works and what's out. SES New York is an intimate event, with 6,000 delegates expected, ensuring all questions and needs are answered and taken care of.

WMA Members Receives an additional 15% discount. Just enter code "15WMA"

ad:tech San Francisco
April 21-23
Moscone Center West

Designed for big questions with real answers, ad:tech's San Francisco program features a wide assortment of topics and presentation styles to choose from. Highlights include Danny Sullivan and his groundbreaking SMX conference series, MobileMix where you can learn how you can reach the largest number of digital devices in the world, Boot camp where you can explore the critical fundamentals and "dos and don'ts", and Advertisers, agencies, media partners and technology leaders provide an in-depth analysis of a range of digital media case studies.

SES Magazine

Can't attend? Sign up for a free SES New York magazine. Get original content from our SES New York speakers and get an exclusive look at the exciting things happening at SES New York. Email sesmagazine@searchenginestrategies.com for your Free copy today.

PPC Summit Chicago
April 22-23
DoubleTree Hotel Chicago - Oak Brook

PPC Summits are designed as How To workshops that teach you how to better manage your PPC campaigns. The focus is solidly on advertiser education: how to spend less money, more effectively, with better results.

In these interactive, two day summits, you will be introduced to strategies and skills that are the foundation of successful pay per click marketing.

Register by March 31st and save $400.

eM9-SF Marketing Conference
April 21-22, 2009
Hilton San Francisco Financial District

eM9-SF provides the forum for the very latest trends, best practices, processes and ideas that are transforming the future of marketing. Sessions contain new content and cutting edge actionable ideas and processes you can bring your entire team.

Enjoy a relaxed atmosphere, great networking, welcome reception, terrific breaks, and some of the best leaders in the marketing arena.

Voices That Matter: Web Design Conference
April 27-30, 2009
Grand Hyatt San Francisco

In a tough economy, it pays to be at the top of your game. You simply can't afford to rely on last year's technology and techniques. At the Voices That Matter: Web Design Conference to be held in San Francisco, you can sharpen your skills and strengthen your resume with new techniques and strategies from the most respected professionals in the Web design industry.

At the Voices That Matter: Web Design Conference, the leading authors and practitioners in the Web design community will inspire, entertain, and train you in all the things you know you've been needing to learn-and even a few you didn't-from CSS, Ajax, and Web standards, to SEO, Web usability, interface design and more.

Social Media Summit
April 27-30, 2009
Sheraton Centre Toronto Hotel

How To Use Blogging, Podcasting & The Latest Web 2.0 Technologies To Engage Your Employees, Reach Your Customers & Build Your Brand

To view the most recent Social Media conference, which was our 6th program focused on the subject matter, to get an idea of what the April 2009 conference agenda will look like in terms of format, please go to:

Internet World UK
Earl's Court, London
28-30 April, 2009

Internet World is Europe's longest running, best attended and biggest event for digital marketing and online business, attracting over 13,000 visitors and more than 300 exhibitors.

Now in its 17th year, it is the only event that brings you everything you need to formulate and implement your online strategy, from digital marketing to ecommerce, content management to hosting. It showcases the UK's leading suppliers and delivers Europe's best free education program.

Search Engine Strategies Toronto
June 8-10
Sheraton Centre Toronto Hotel

Go behind the search box at the Search Engine Strategies Toronto, June 8-10. We will deconstruct the strategies and tactics behind SEO/SEM and give you the lowdown on what works and what's out. Whether you're a search industry beginner or veteran, SES Toronto will help improve your digital marketing arsenal. From universal search to mobile search to social media, SES Toronto is the ultimate SEO/SEM event in Canada.

Enter Code "WMA15" to SAVE 15%

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