William Rice
Web Marketing Association

In April, the Web Marketing Association had our WebAward judges review both Hillary Clinton's and Barack Obama's Website in a head to head challange. Senitor Obama's Website won the challange and he went on to win the Democratic nomination (I'm not saying it was because of us, but you have to wonder...)

Well, we are at it again. This month we asked the WebAward Judges to compaire Senitor John McCain's Website with that of Senitor Obama's. Accross the board, Senitor Obama's Website was consistantly seen as better in all aspects of Website development.

Here are the results.

Design - Asked "which Website has the most pleasing design?" WebAward judges selected the Obama site 4 to 1 over the McCain Website.84.5% of them voted for Senator Obama's Website and 15.5% selected Senator McCain's Website as better looking.

Innovation - Website innovation also went in favor of Barack Obama. By the same margin as design, the vast majority of WebAward judges (82.4%) thought the Obama Website seems more innovative, while only 17.6% favored McCain's.

Content - In terms of having the most appealing content, judges again selected the Obama Website over John McCain 's Website, although by a narrower margin than the first two criteria. 71.6% of the WebAward judges felt barackobama.com has more appealing content for visitors compared to 28.4% for johnmccain.com. WebAward judges also found that the Obama Website is more effective for telling the candidate's story and attracting contributions and voters to its cause (72.2% Obama vs 27.8% McCain).

Ease of use - Senator Obama's Website was seen as easier to use by the WebAward judges than Senator McCain's. 73.8% selected barackobama.com as easier to use compared to 26.2% of WebAward judges who felt johnmccain.com was easier.

Copywriting - It is obvious that both campaigns have excellent writers on staff. Neither Websites have any of the editing issues some large organizations can experience. However, the WebAward judges gave the advantage to the Obama site (70.1% over the McCain site 29.9%).

Interactivity - Interactivity makes a Website more than just an online billboard and both candidates were effective in giving visitors to their Websites plenty to see and do. Nevertheless, once again the WebAward judges gave the edge regarding interactivity to the Obama Website (75.2%) over the McCain Website (24.8%).

Technology - Use of technology is evident in both candidates' Websites, however, the clear favorite for the WebAward judges was barackobama.com winning 82.4% of the votes compared to johnmccain.com with only 17.6% of the votes.

When the WebAward judges were asked "If the election was to be held today. Which candidate would you be more likely to vote for?" 54.6% responded Barack Obama, 15.7% responded John McCain, 11.1% voted neither and 18% reported that they are a non-US judge and can not vote for anyone in a US election.

You can read the complete release at www.prweb.com/releases/2008/10/prweb1470814.htm.

Regardless of who you will be voting for in the next presidential election, Websites are going to play an ever increasingly important role in how candidates get their messages across to the American voters. Based on the findings of this survey by some of the top Internet professionals available today, the Web Marketing Association names barackobama.com the winner of the McCain vs Obama Website Challenge. We wish both candidates the best of luck in their efforts to become the next President of the United States in the November election.

Bill Rice
Web Marketing Association


WebAward Competition - -- The 2008 WebAward winner have been announced and are posted on the competition Web site. Thank you to everyone who participated and congratulations to all of our winners and your awards are in production.

Interactive Advertising Competition (IAC) Awards - --The 2009 IAC Awards will begin accepting entries on November 1st - only a few weeks away.

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Measuring the Immeasurable: Visitor Engagement - This article by Eric T. Peterson and Joseph Carrabis attempts to quanify visitor engagement. The white paper is very technical and not for the causal marketer. (PDF)


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