William Rice
Web Marketing Association

With less than one month to go until the deadline for entering the 12th annual international WebAward competition, we hope to provide a series of hints on how to increase your changes of winning this prestigious Website award. Be sure to check our WMA blog regularly or subscribe to its RSS feed for greater insight into putting your best foot forward and winning a WebAward.

5 Tips to Impress the WebAward Judges

1) Provide a Direct URL to the entry - One mistake agencies that submit multiple entries make is to create a page that shows all of the entries and uses the same URL for all of the entries. It is much better to provide a direct URL for each entry, the judges do not need a landing page to be impressed with your entry, they just want to review the site and multiple sites on the same page increases the chances that they might review the wrong site.

2) Make sure the URL works - The last thing you want is to find out that your entry was not judged because the URL was invalid or the changed before the site was reviewed. If the judges can't see the site, they can't score it and it will be disqualified. One thing that causes a URL to fail is nominators that include instructions in the URL like "www.webaward.org - click on the big button". Instructions belong in the instructions field, not the URL.

3) Be brief and to the point - The Audience and mission statement helps the judges understand the goals of the site before the review. Their advice is to keep the narrative short and sweet. Who is the site's audience? What are you trying to accomplish with the site - direct sales, branding, information, etc? What are some of the features that might not be apparent? These are what the judges are looking for.

4) List the requirements necessary to view the site - Some sites using the latest technologies require specific versions of products (Shockwave 11.0 or Adobe Flash version 9.0 for example) or the download of plug ins or executable programs to review an entry. They will be more willing to comply if they know what is expected when they review the entry form. Also, let the judges know if your site only works on Internet Explorer because they may be using other browsers.

5) Make sure the password works - If the site is password protected, please make sure the user name and password are active until August 15th. This point mirrors Tip #2 - . If the judges can't see the site, they can't score it and it will be disqualified. Passwords that change during the competition can be updated by email

Who has the Meatballs?

Congratulations to Valerie Neuschwander of Web Associates, Gail E. Hageman of Sutherland Asbill & Brennan LLP and Kimberly Brookes of Wyndham Hotel Group for being selected to win a copy of Seth Godins book from last month's newsletter. In addition, Margaret Lahey of Mailer Mailer responded to our blog posting about a drawing and she was selected to receive a copy as well.

ad:tech Miami Drawing

ad:tech, the premier interactive marketing event, comes to Miami this June and once again one reader of Interactive Briefing will receive a complimentary full conference pass. All you need to do to enter is email your contact information to adtech@webaward.org. One person will be chosen to receive the conference pass on May 12th so don't wait and enter today.

Call for WebAward Judges

Each year, we look to add experienced Internet professionals to the ranks of our WebAward Judging Panel. We select new judges based on the number of returning judges, the number of entries and the number of qualified applicants. Being a WebAward judge is a valuable experience that helps the individual better understand overall Web development and of course looks impressive on a resume or corporate bio.

If you or someone in your organization would make a good judge, you can nominate them for consideration to be named a 2008 WebAward judge by using the Judges Nomination Form.

If you have been a judge in the past, you should have received an email with instructions on how to participate this year. If not, please email me and I will look into it for you.

We Still Need Your Help

The Web Marketing Association is a volunteer organization that each year produces the WebAward program. We need your help in spreading the news about our call for entry to other Internet Professionals. Our greatest marketing asset is you our newsletter readers.

You can help by:

Emailing other professionals or site owners and ask them to participate in the WebAwards.

Blog about the WebAwards. Either on your blog or industry blogs, write about our call for entry or your experiences with the WebAwards. You can point them to our blog posting for the Call for Entry the URL is http://www.webmarketingassociation.org/blog/2008/04/web_marketing_associations_12t.html.

Tell others within your organization. It is difficult to maintain contact with past participants via email. People change responsibilities, email addresses change and companies merge. Make sure the correct people within your organization, including offices in other cities know about the WebAwards. The more awards your organization wins, the more recognition you will receive.

With your help we can have the most successful WebAward competition ever!

Bill Rice
Web Marketing Association


WebAward Competition - -- The 2008 WebAward competition Call for Entries less than one month away. Now is the time to enter! All entries received after the deadline of May 31, 2008 are subject to a late fee.

Interactive Advertising Competition (IAC) Awards - --The 2008 IAC Awards winner have been announced and are posted on the competition Web site. Congratulations to all of our winners and your awards should have been recieved.

Stay in touch with the Web Marketing Association:
White list our new email address, or add it to your address: news@webmarketingassociation.org and our mailing IP address
Follow to our blog
Subscribe to our RSS feed


Five Things to Consider When Drafting Effective Website Content - Chuck Murphy of Boston Interactive provides a few pointers on selecting content for a site.


Conferences are a great way to network and keep up with current trends and technology. Here are some of the conferences that the Web Marketing Association supports and will be attending.

Route 1 to 1: The New eMarketing Essentials

Route 1 to 1: The New eMarketing Essentials seminar from long time Web Marketing Association supporter ExactTarget is heading your way. ExactTarget's one-day seminar is coming to a town near you and will help you improve your email marketing program. You'll learn how to: Engage your prospects, Maximize your marketing ROI, Drive higher sales and Build brand loyalty.

In other words, Route 1 to 1 is the fast track to email marketing success! In addition to informative ExactTarget presentations, top industry experts and analysts will provide one-to-one marketing technology insight, and ExactTarget clients will share real-life examples of B2B and B2C email marketing success.

Here are the remaining dates and locations: May 13 - Cincinnati, OH
May 15 - Chicago, IL
May 20 - Toronto, ON
May 22 - Minneapolis, MN
June 10 - Dallas, TX
June 12 - Denver, CO
June 17 - Orange County, CA
June 24 - Seattle, WA
June 26 - San Francisco, CA
July 22 - Miami, FL
July 24 - Boston, MA

ExactTarget is the email provider for the Web Marketing Association. We hope you attend this exciting and beneficial program. For more information and to register, go to the ExactTarget Website.

MarketingSherpa Selling Online Subscriptions Summit
May 12-13
New York City

At the Selling Online Subscriptions Summit, , marketers will hear industry-expert speakers' from companies, such as Zagat Survey, AG Interactive, Encyclopedia Britannica and others, present ways to increase subscription sales and conversion rates through optimal landing page strategies and order process optimization. This year's panel discussions delve into revenue strategies to keep up with and support changing business models and Web 2.0 strategies for acquisition and retention.

Pay Per Click Summit - San Francisco May 19-20
Marriott San Francisco Airport

Pay Per Click Summit, leading educational internet marketing workshop is excited to partner with WMA and offer members a special 10% discount off registration. Learn the insider strategies from Microsoft, Google, Business.com and other industry leaders as they share secrets to maximizing online marketing opportunities, outperforming competitors, and increasing ROI. Gain top ad visibility at the lowest cost! REGISTER BY MAY 12th and SAVE $200 PLUS 10% (use code WMA10) Questions? 800.507..2958 ext.703.

Ad:tech Miami
June 3&4
Miami Convention Center

ad:tech, the premier interactive marketing event, comes to Miami this June with a speaker line-up of top executives from Continental Airlines, Blue Shield of California, NBC Universal, ESPNdeportes.com, Procter & Gamble, Disney Latin America, American Airlines and Best Buy. ad:tech - it's where today's marketers gather to network, learn about brand strategy, Web 2.0, mobile and search, and tap into the pulse of digital marketing. Register at: www.ad-tech.com/miami. Save 20% when you use discount code: BRMIZ4.

Search Engine Strategies Toronto
June 17&18
Metro Toronto Convention Centre, Toronto, Canada

Organized by world-renowned search authority Chris Sherman, SES Toronto delivers real-time actionable information you need to grow your business through search engine marketing; Search Engine Strategies Conference & Expo Toronto 2008 features presentations and panel discussions that cover all aspects of search engine-related promotion.

Revolution's The Best Of Digital Marketing
1st July 2008
The Grange City Hotel, London

Monetise Your Digital Channels And Inspire Consumer Engagement By Capitalising on the Future of Digital Marketing. Reserve your place at Revolution's high-level review of 2008's digital marketing brand best practice, showcasing handpicked award-winners and pioneers from the hottest brand case studies, spotlighting new digital channels that are about to hit the big-time, and looking across the digital landscape to make sure you can create an integrated cross-channel campaign guaranteed to capture attention and keep ahead of the competition.

Clickz Online Video Advertising Forum
July 22, 2008
Millennium Broadway, New York City

Interactive video advertising is one of the fastest-growing interactive sectors. What are the implications for marketers? Digital and traditional ad agencies are changing their notions of formats and strategies and are learning to work with interactive video technologies to produce and distribute compelling, effective content.

Join ClickZ and its experts in this immersive, one-day forum when we uncover the strategies, innovations, tools, formats, strategy, metrics, and creative to building an effective online video campaign. This immersive, one-day forum is for senior advertisers, marketers, publishers, and content providers who are using or considering this very fast-moving medium. Its aim is to educate, inform and provide a comprehensive overview of online video advertising innovations, tools, formats, strategy, metrics, and creative.

Early Bird Registration: SAVE $300 now through May 23rd Web Marketing Association members SAVE and additional 10% with CZ10WMA.

SES San Jose
August 18-21
San Jose Convention Center, San Jose CA
San Jose in the summer is the place to be. Not only is it the center of the famed Silicon Valley, home to the largest concentration of successful internet and high-tech companies in the world, it is also the location for this year's Search Engine Strategies summer event! Saving $600 on a Platinum Passport now through Tuesday, April 29th Web Marketing Association members and friends can save more with their discount code - SJ10WMA Register today for this outstanding event!

Website Magazine

If you're not already getting Website Magazine, you should be. There's no charge within the US and available for a small fee outside the U.S.(covers the extra shipping). It has great in depth articles that are helpful and well written. Use this link to sign up to receive the next issue.

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