Yes, it's finally here. The Web Marketing Association is pleased to announce the Call for Entries for its 12th annual international WebAward competition. The WebAwards is the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site. It recognizes the individual and team achievements of Web professionals who create and maintain outstanding Web sites.

When we began the WebAwards back in 1997, there were plenty of advertising award programs, and some even included a category for online media, but none were devoted to recognizing and improving overall Web development. We changed that!

We think the WebAward Competition is the Best Website award competition for many reasons:

We have a transparent process. We tell you what the seven criteria for a successful Website are and let the judges determine how to apply them each year.

Our judges are Internet experts and leaders in their industry from around the world who volunteer their time because they are leaders in their industry and understand the value of the WebAwards to the Internet community.

All of our sites get sent to the judges - not just a handful of "finalists". In fact, each site is reviewed by 3-6 judges and the final score is an average of the top two scores.

The awards are industry specific, with 96 categories that you can enter. Your sites are judged against their peers and each industry has its own standard of excellence it should strive for - just like in real life.

This year we are introducing a new award image plaque with a modern look that will look great on your office wall or in your company's trophy case.

Winning a WebAward is also a great marketing opportunity. Winners can use press releases to drive traffic to your site and will receive links from our site to help with SEO efforts.

Everyone who participates gets feedback. Some will get specific comments from the judges reviewing your site, but everyone will receive their scores on each of the seven criteria and benchmark those scores against your industry averages.

Everyone who participates will also receive a copy of the 2009 Internet Standards Assessment Report which provides more than a decade of benchmarking data for your industry.

It is simple to enter and last years sites can be reentered with a single click from your nominator account.

If you have not entered the WebAwards yet, now is the time to give it a try. It's effortless to enter. Simply go to the WebAward Website, create a nominator account and enter information about your site. The Web Marketing Association will send their independent expert judges to visit the site using seven criteria for an effective Website. If your Website has the highest score in your industry, you will receive a Best of Industry WebAward and a beautiful plaque for your trophy case. Other sites will be recognized with an Outstanding WebAward or a Standard of Excellence WebAward. All entries will receive their scores in each of the criteria benchmarked against their industry and overall Web development.

But you can't win if you don't enter, so don't delay, enter the 2008 WebAwards today.

The deadline for entry is May 31, 2008. A complete list of past winners and this year's entry form can be found at

Call for WebAward Judges

Each year, we look to add experienced Internet professionals to the ranks of our WebAward Judging Panel. We select new judges based on the number of returning judges, the number of entries and the number of qualified applicants. Being a WebAward judge is a valuable experience that helps the individual better understand overall Web development and of course looks impressive on a resume or corporate bio.

If you or someone in your organization would make a good judge, you can nominate them for consideration to be named a 2008 WebAward judge by using the Judges Nomination Form.

If you have been a judge in the past, you should have received an email with instructions on how to participate this year. If not, please email me and I will look into it for you.

We Need Your Help

The Web Marketing Association is a volunteer organization that each year produces the WebAward program. We need your help in spreading the news about our call for entry to other Internet Professionals. Our greatest marketing asset is you our newsletter readers.

You can help by:

Emailing other professionals or site owners and ask them to participate in the WebAwards.

Blog about the WebAwards. Either on your blog or industry blogs, write about our call for entry or your experiences with the WebAwards. You can point them to our blog posting for the Call for Entry.

Tell others within your organization. It is difficult to maintain contact with past participants via email. People change responsibilities, email addresses change and companies merge. Make sure the correct people within your organization, including offices in other cities know about the WebAwards. The more awards your organization wins, the more recognition you will receive.

With your help we can have the most successful WebAward competition ever!

Webmaster Radio.FM Awards Special

WebmasterRadio.FM, the premier free, 24/7 Internet business radio network focused on the B2B marketplace and the official radio network of the 12th Annual WebAwards is pleased to announce The Web Marketing Awards Special airing April 4, 2008.

On the WebmastereRadio.FM Awards Special, I speak with Josh Webb, Associate Creative Director and Rocky Hunter, Account Supervisor from IQ Interactive, the Atlanta-based interactive firm that won Best of Show Runner Up in the 2007 WebAwards for their outstanding work on the UPS Whiteboard Website. Josh and Rocky will walk us through the concepts and technology that make the UPS Whiteboard Website so innovating and award winning.

Industry Conferences

If you are attending ad:tech, April 15&17 at the Moscone Center in San Francisco, please stop by and see us in the exhibit hall in booth 6381. Also look for Dennis Franczak, of FUSE/ideas who was the winner of the conference pass drawing we held in the last issue of Interactive Briefing.

Speaking of winners, congratulations also goes out to Susan Prater, Interactive Marketing Manager at Owens Corning who was selected to receive an iTouch by stopping by our booth at Search Engine Strategies New York Conference (another outstanding industry event)

We are giving away several copies of Seth Godin's newest book Meatball Sundae: Is your marketing out of sync. Please email your contact information to and if you're selected, we will mail you a copy of this interesting book courtesy of our friends at Search Engine Strategies.


Bill Rice
Web Marketing Association



WebAward Competition - -- The 2008 WebAward competition Call for Entries is now open. Now is the time to enter and the deadline is May 31, 2008.

Interactive Advertising Competition (IAC) Awards - --The 2008 IAC Awards winner have been announced and are posted on the competition Web site. Congratulations to all of our winners and your awards are in production.


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Build Customers Extranets to retain and increase revenue - Customized Customer Sites can and should be a viable component of your best marketing practices arsenal.

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Website Magazine

If you're not already getting Website Magazine, you should be. There's no charge within the US and available for a small fee outside the U.S.(covers the extra shipping). It has great in depth articles that are helpful and well written. Use this link to sign up to receive the next issue.

Conferences are a great way to network and keep up with current trends and technology. Here are some of the conferences that the Web Marketing Association supports and will be attending.

Route 1 to 1: The New eMarketing Essentials

Route 1 to 1: The New eMarketing Essentials seminar from long time Web Marketing Association supporter ExactTarget is heading your way. ExactTarget's one-day seminar is coming to a town near you and will help you improve your email marketing program. You'll learn how to: Engage your prospects, Maximize your marketing ROI, Drive higher sales and Build brand loyalty.

In other words, Route 1 to 1 is the fast track to email marketing success! In addition to informative ExactTarget presentations, top industry experts and analysts will provide one-to-one marketing technology insight, and ExactTarget clients will share real-life examples of B2B and B2C email marketing success.

Here are the dates and locations: April 22 - Atlanta, GA
April 24 - New York City, NY
May 13 - Cincinnati, OH
May 15 - Chicago, IL
May 20 - Toronto, ON
May 22 - Minneapolis, MN
June 10 - Dallas, TX
June 12 - Denver, CO
June 17 - Orange County, CA
June 24 - Seattle, WA
June 26 - San Francisco, CA
July 22 - Miami, FL
July 24 - Boston, MA

ExactTarget is the email provider for the Web Marketing Association. We hope you attend this exciting and beneficial program. For more information and to register, go to the ExactTarget Website.

B@B Magazine NetMarketing Breakfast Series

Join interactive experts and your marketing peers for a networking breakfast and lively panel discussion a on cutting edge technologies for b-to-b marketers. From video and mobile marketing to social media and widgets, you'll gain insight into the most effective digital strategies as our panelists share those that have - and have not - worked for them. BtoB's editor, Ellis Booker, will moderate.

Remaining Spring 2008 dates and locations:
Atlanta: April 23
San Francisco: May 8
Chicago: May 20

Internet World 2008
29 Apr-1 May 2008
Earls Court, London

Internet World is the leading event for decision-makers responsible for their organisation's digital marketing and Internet presence taking place in Earls Court, London from the 29 Apr -1 May 2008. It is the UK's largest B2B Internet event. The 2008 Keynote Programme features BBC, Microsoft, Intel, Habbo Hotel, Sony, Thomas Cook, Blinkx, IAB, T-Mobile, McKinsey and Company amongst many others. You will hear from over 300 speakers giving you the chance to master or introduce yourself to Digital Marketing and the Business Internet technologies ranging from IPTV, Mobile Internet, Web 2.0/3.0, Search/Behavioural Targeting, Online Advertising, Hosting/Connectivity, Content Management, Email Marketing, Ecommerce, Analytics/Measurement and much more.

ad:tech San Francisco
April 15&17
Moscone Center, San Francisco

ad:tech is an interactive advertising and technology conference dedicated to connecting all sides of today's brand marketing landscape. Worldwide shows blend keynote speakers, topic driven panels and interactive workshops to provide attendees with the tools and techniques they need to compete in a changing world. We're committed to bringing you the now and the next of modern marketing.

MarketingSherpa Selling Online Subscriptions Summit
May 12-13
New York City

At the Selling Online Subscriptions Summit, , marketers will hear industry-expert speakers' from companies, such as Zagat Survey, AG Interactive, Encyclopedia Britannica and others, present ways to increase subscription sales and conversion rates through optimal landing page strategies and order process optimization. This year's panel discussions delve into revenue strategies to keep up with and support changing business models and Web 2.0 strategies for acquisition and retention.

Pay Per Click Summit - San Francisco May 19-20
Marriott San Francisco Airport

Pay Per Click Summit, leading educational internet marketing workshop is excited to partner with WMA and offer members a special 10% discount off registration. Learn the insider strategies from Microsoft, Google, and other industry leaders as they share secrets to maximizing online marketing opportunities, outperforming competitors, and increasing ROI. Gain top ad visibility at the lowest cost! REGISTER BY APRIL 28 and SAVE $200 PLUS 10% (use code WMA10) Questions? 800.507.2958 ext.703.

Search Engine Strategies Toronto
June 17&18
Metro Toronto Convention Centre, Toronto, Canada

Organized by world-renowned search authority Chris Sherman, SES Toronto delivers real-time actionable information you need to grow your business through search engine marketing; Search Engine Strategies Conference & Expo Toronto 2008 features presentations and panel discussions that cover all aspects of search engine-related promotion.




P.S. Help us to get the word out.  Please forward this newsletter to other Internet professionals you feel could benefit from its information.