December is a time where many projects are winding down while others are awaiting the first of the year to roll around. Holiday parties, shopping and families all make this once of the busiest times of the year. So, briefly, here are some of the things going on at the Web Marketing Association.

IAC Awards underway

Now it is sixth year, the IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This is a great opportunity to show clients and senior management the high quality of your online advertising – not only banner ads, all forms of online advertising including newsletters, email, interactive applications and microsites and landing pages.

Entering the IAC Awards is easy. Simply go to the new IAC Awards website at and select “Submit an Entry”. If you have a nominator account from last year, you can simply log in. If you did not create a free nominator account, providing some basic contact information is all you need to do. Once in, you can start submitting your entries.

The deadline for entering this award program is January 31, 2008.

If you are a senior Internet advertising professional and would like to be considered as a judge for the 2008 IAC Awards, please complete the judges nomination form.

WebAward Survey

At the end of each year we send out surveys to both the participants and judges of the WebAward program. These surveys are very valuable to us and help us to improve the award program each year. When you receive an email asking for your help, please take a few minutes and provide some feedback on what we are doing right and what can be improved.

The judges survey as already been sent and the participant survey will go out in a few days.

Website Magazine

The Web Marketing Association WebAwards was recognized as a top website award program in the most recent issue of Website Magazine.

If you’re not already getting Website Magazine, you should be. It's free within the U.S. and available for a small fee outside the U.S.(covers the extra shipping). Great in-depth articles that are helpful and well written. I read every issue and think they are doing a great job. If you don't yet receive it, click here to receive the next issue.

MarketingSherpa Teleseminar

Please join the Web Marketing Association and MarketingSherpa for a practical and tip-filled teleseminar on Landing Page Design January 15, 2008 at 2:00 EST. Based on the findings of MarketingSherpa's newest edition of the Landing Page Handbook, you'll get useful information on how to design your landing pages to increase your conversion rates by as much as 55%. Watch for full details in an email later this week.

Holiday Wishes

Finally, I wanted to thank everyone who helped the Web Marketing Association this year. Our sponsors, judges, participants and volunteers all deserve our deep felt gratitude for helping to make our award programs a standard for Internet development each year.

I wish everyone a happy holiday season and a prosperous new year. Here’s hoping that one day we truly will have peace on earth and good will towards all men.

Bill Rice
Web Marketing Association


Interactive Advertising Competition (IAC) Awards The 2008 IAC Awards Call for Entries is now underway. Please submit your best online advertising, newsletters and email before the January 31st deadline.

WebAward CompetitionThe 2007 WebAward winners have been announced and are posted on the website. Thanks to everyone who participated and if you missed it this year, you need to wait until next April.


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Spacious by design: Using uses online games to generate excitement for its SpringHill Suites brand.

The Grocery GameHow Albertsons used their Checkout Exploding Banner to win an Outstanding Rich Media Online Ad from the IAC Awards


Conferences and tradeshows are a great way to network with other industry professionals and keep up-to-date with the Internet.  Here is additional information on the conferences you will find the Web Marketing Association supporting this Fall.


Content Week 2008

The Westgate Hotel, San Diego, CA

 Jan 28-Feb 1, 2008. 

 IQPC’s Content Week 2008 is your gateway to effective Content Management strategy. This unique event offers creative solutions and best practices in all areas of Content Management. Ensuring usability, flexibility, localization and globalization of content to meet bottom line business objectives is today the ultimate priority.

To learn more and register, go to


PPC Summit

Marriott Dallas/Addison Quorum by the Galleria, Dallas, TX

February 4 - 5, 2008

Make More Money with Pay Per Click (PPC). Find out how the experts run campaigns on Google Adwords, Yahoo! Search Marketing, Microsoft adCenter (MSN), and all the smaller Pay Per Click Engines!  PPC Summits are designed as How To workshops that teach you how to better manage your PPC campaigns. The focus is solidly on advertiser education: how to spend less money, more effectively, with better results.

Use code WMA10 and receive a 10% off the Pay-Per-Click workshops. Also coming to Boston, Vancouver, London, San Francisco and LA.  For more info go to


Technology For Marketing & Advertising 2008

Earls Court 2, London
12-13 February 2008

The UK's only dedicated event delivering data, digital and CRM solutions for marketing, media and advertising professionals.

40 Free Seminars in 4 themed Theatres
• Database Marketing & Marketing Analytics Theatre
• CRM & Customer Experience Theatre
• Digital: Email, Mobile & Web 2.0 Theatre
• Digital: Online Advertising & Affiliate Marketing Theatre


For more information go to


ExL Pharma  2nd Search Engine Marketing Conference
Feb 25-26
Loews Hotel, Philadelphia

This is the ONLY “epharma” conference to focus entirely on Search Engine Marketing. The audience is comprised entirely of those who are there solely to learn about SEM for Pharma. This Conference will be different from last year’s event in that it will provide more solid case studies that describe in detail exactly how Pharma is adapting this technology into its marketing plans. The conference will focus more on practical tools that can be implemented fairly quickly and will be less heavy on the introductory information. Click Here for more Information


Website Magazine
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