Welcome to another addition of the Web Marketing Association’s Interactive Briefing newsletter.

The big news this issue is, of course, the launch of the Internet Advertising Competition Awards 2008 Call for Entries. Now it is sixth year, the IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The deadline for entering this award program is January 31, 2008.  This is a great opportunity to show clients and senior management the high quality of your online advertising – not only banner ads, all forms of online advertising including newsletters, email, interactive applications and microsites and landing pages.

Entering the IAC Awards is easy. Simply go to the new IAC Awards website at www.iacaward.org and select “Submit an Entry”. If you have a nominator account from last year, you can simply log in. If you did not create a free nominator account, providing some basic contact information is all you need to do. Once in, you can start submitting your entries.

The first thing you’ll notice when to visit the IAC Awards website www.iacaward.org is the new design.  Special thanks to David Clarke and his team of expert Web developers and designers at BGT Partners, Florida’s Oldest and Most Award Winning Interactive Agency, for the wonderful design work on the new site. It has been a pleasure to work with them to create and implement the new site and supporting marketing materials. And particular credit goes to Vanessa Gelman at BGT Partners for running point on the project and making sure everything went smoothly.

One thing to remember is you can not use your WebAward username and password on the IAC Award site. You’ll need to have a separate account to submit your IAC Entries. If you need your password to an existing account, just enter your email address and click on the “Email password to me” button.

IAC Call for judges

As always, one of the main reasons the IAC Awards have been the high quality of our volunteer judges.  As in past years, we need to recruit some new judges to replace our existing judges that are not available this year. If you are a senior Internet advertising professional and would like to be considered as a judge for the 2008 IAC Awards, please complete the judges nomination form.

If you were an IAC Judge in the past, you will receive an email to activate yourself for this year. Please do not re-nominate yourself.

Search Engine Strategies

Last issue of Interactive Briefing we had a drawing for a free conference pass to the SES Conference in Chicago (December 3-7). Congratulations to Alison Cuomo Web Editor at Arbitron Inc. who won the full conference pass for the conference.  The Web Marketing Association will be in the exhibit area, please stop by and say hello.

Bill Rice
Web Marketing Association



WebAward CompetitionThe 2007 WebAward winners have been announced and are posted on the WebAward.org website. Thanks to everyone who participated and if you missed it this year, you need to wait until next April.

Interactive Advertising Competition (IAC) Awards The 2008 IAC Awards Call for Entries is now underway. Please submit your best online advertising, newsletters and email before the January 31st deadline.


Here’s how you can stay in touch with the Web Marketing Association:

White list our email address: news@webmarketingassociation.org
Subscribe to our blog
at http://blog.webaward.org .
Subscribe to our RSS feed
at http://webmarketingassociation.simplefeed.net/subscription


Power of Two - Hanson IQ Interactive shows us that UPS Whiteboard is a great example of how the combination of the web and traditional advertising is dramatically more powerful and effective than traditional alone

Outstanding Drive THINK, Inc. drives the Windstream Truck Tour microsite to win the Outstanding Website award at the 2007 WebAwards.


Conferences and tradeshows are a great way to network with other industry professionals and keep up-to-date with the Internet.  Here is additional information on the conferences you will find the Web Marketing Association supporting this Fall.


Content Week 2008

The Westgate Hotel, San Diego, CA

 Jan 28-Feb 1, 2008. 

 IQPC’s Content Week 2008 is your gateway to effective Content Management strategy. This unique event offers creative solutions and best practices in all areas of Content Management. Ensuring usability, flexibility, localization and globalization of content to meet bottom line business objectives is today the ultimate priority.

To learn more and register, go to  www.iqpc.com/us/cw08


PPC Summit

Marriott Dallas/Addison Quorum by the Galleria, Dallas, TX

February 4 - 5, 2008

Make More Money with Pay Per Click (PPC). Find out how the experts run campaigns on Google Adwords, Yahoo! Search Marketing, Microsoft adCenter (MSN), and all the smaller Pay Per Click Engines!  PPC Summits are designed as How To workshops that teach you how to better manage your PPC campaigns. The focus is solidly on advertiser education: how to spend less money, more effectively, with better results.

Use code WMA10 and receive a 10% off the Pay-Per-Click workshops. Also coming to Boston, Vancouver, London, San Francisco and LA.  For more info go to  www.ppcsummit.com.


Technology For Marketing & Advertising 2008

Earls Court 2, London
12-13 February 2008

The UK's only dedicated event delivering data, digital and CRM solutions for marketing, media and advertising professionals.

40 Free Seminars in 4 themed Theatres
• Database Marketing & Marketing Analytics Theatre
• CRM & Customer Experience Theatre
• Digital: Email, Mobile & Web 2.0 Theatre
• Digital: Online Advertising & Affiliate Marketing Theatre


For more information go to http://www.t-f-m.co.uk/


P.S. Help us to get the word out.  Please forward this newsletter to other Internet professionals you feel could benefit from its information.