The Web Marketing Association is pleased to announce the winners of its 2004 Internet Advertising Competition (IAC) Awards, an effort to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The WebAward IAC is the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition web site is located at

Best of Show winner was Germany’s BBDO InterOne GmbH for their entry “The new BMW 6 Series Convertible. Inspiration. Dynamics. Elegance”. at which also won Best Automobile/Transportation Interactive application Award. The entry created for the launch of the BMW 6 Series Convertible is divided into sections based on three themes: inspiration, dynamics and elegance. The underlying character of the entire website is Mediterranean and emphasizes the car's sporting style - this approach parallels the description of the BMW 6 Series in the product catalogues. The core product highlights are also showcased. Parallel to the three main themes, the website also contains a section which supplies an overview of all the car's features and technology.
Other IAC Award winners who received multiple awards included Ant Farm Interactive, PALM Publicité Marketing each winning three IAC Awards and BBDO InterOne GmbH, Home and Garden Television, IconNicholson, Organic, Inc., THINK Interactive Inc. and Verizon Online each receiving two IAC Awards.

Congratulations to all of our winners and thank you to everyone who participated.

Bill Rice
Web Marketing Association


WebAward Competition - The 8th annual Call for Entries is underway. Do you have an Award winning Web site? Prove it! Enter the WebAward Competition. The deadline for entry is June 30th.

Interactive Investor Relations Awards – The deadline for this award competition has been extended until May 14th. This is your last opportunity to enter your investor relations Web sites.

Interactive Advertising Competition (IAC) Awards - Winners are now posted in the IAC Award site.


Ten Tips for Making a Favorable Impression - This article by Amanda G. Watlington, Ph.D., APR, presents 10 tips for making a positive impression not only on the WebAward judges but also on search engines, those with disabilities and other visitors.

Web Site Case Studies

Drinking up the best beverage site - is an achievement because it encapsulates nearly all web technologies in one seamless presentation. The core hurdles revolved around the fact that had to be extremely "dynamic".

The World’s Business Leaders Homepage - is about the creation, management, measurement and enjoyment of wealth.

Where the Boys Are – For the first time in 79 years, Chestnut Hill College needed to attract male students. Partnering with 160over90 they developed a microsite to meet all their incoming student admission needs. The word microsite may imply that a smaller, less complicated site was developed. That was not the case this time.


For our Readers

We all know it's all about the content and how it is presented. Interactive Briefing subscribers receive a $100 discount when they use preferred customer code 405WM at for a practical, two-day Managing Web Site Content seminar. You'll explore the fundamentals of content publishing and the ins and outs of information architecture-including how to incorporate a standard approach to site navigation, layout and design. This Ragan workshop, led by Gerry McGovern, is packed with useful, practical advice you can use immediately. The Seminar will be held at the following locations: Washington D.C. (May 17-18), New York (May 20-21), San Francisco (June 14-15), Seattle (June 17-18), Toronto July (12-13), and Chicago (July 15-16).

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