The Web Marketing Association is pleased
to announce the winners of its 2004 Internet Advertising Competition
(IAC) Awards, an effort to honor excellence in online advertising
and to recognize the individuals and organizations responsible for
the best in Internet marketing. The WebAward IAC is the first and
only industry-based advertising award competition dedicated
exclusively to online advertising. The Competition web site is
located at www.advertisingcompetition.org
Best of Show winner was Germany’s BBDO InterOne GmbH for their entry “The new BMW 6 Series Convertible. Inspiration. Dynamics. Elegance”. at www.bmw.com/6seriesconvertible which also won Best Automobile/Transportation Interactive application Award. The entry created for the launch of the BMW 6 Series Convertible is divided into sections based on three themes: inspiration, dynamics and elegance. The underlying character of the entire website is Mediterranean and emphasizes the car's sporting style - this approach parallels the description of the BMW 6 Series in the product catalogues. The core product highlights are also showcased. Parallel to the three main themes, the website also contains a section which supplies an overview of all the car's features and technology.
Other IAC Award winners who received multiple awards included Ant Farm Interactive, PALM Publicité Marketing each winning three IAC Awards and BBDO InterOne GmbH, Home and Garden Television, IconNicholson, Organic, Inc., THINK Interactive Inc. and Verizon Online each receiving two IAC Awards.
Congratulations to all of our winners and thank you to everyone who participated.
Web Marketing Association
WebAward Competition - The 8th
annual Call for Entries is underway. Do you have an Award winning
Web site? Prove it! Enter the WebAward Competition. The deadline for
entry is June 30th.
for Making a Favorable Impression - This article by
Amanda G. Watlington, Ph.D., APR, presents 10 tips for making a
positive impression not only on the WebAward judges but also on
search engines, those with disabilities and other visitors.
Web Site Case Studies
For our Readers
Help us to get the word out. Please forward this newsletter to other professionals you feel could benefit from its information.