Not much to say for this issue of the Web Marketing Association’s Interactive Briefing. The extended deadline for entering the 2007 is only a few days away – Friday, June 15th. The judges are ready to begin the difficult task of determining who has the best web sites if 96 industries.

If you have entered the WebAwards this year, please check your nominator account before Friday to see if your entry fees have been paid and all of your edits are complete. After Friday, the sites are off to the judges and editing will be turned off.

If you did not enter yet, what are you waiting for? You only have a few more days submit your web site to be recognized and earn itself a great marketing opportunity (it won’t hurt your reputation either!). To create a nominator account and enter for the first time, go to our new account form

Bill Rice
Web Marketing Association

p.s. Chis Baggott at ExactTarget has a new book out Email Marketing by the Num8ers: How to use the world’s greatest marketing tool to take any organization to the next level. It is a great in-depth look at best (and worst) practices in email marketing. We have three copies to give a way to Interactive Briefing readers. Send an email to to enter.



WebAward CompetitionThe 2007 WebAward Call for Entries is drawing to a close. The extended deadline for entry is June 15th – This Friday. You miss this deadline, you wait another year. So don’t wait any longer – enter today.

Interactive Advertising Competition (IAC) Awards The 2008 IAC Awards are scheduled to kick off the Call for Entries in November. Stay tuned for more information.


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You Really, Really Like Us… - AngelVision uses online video to effectively get the message across for their advertising clients and won not one but three IAC Awards for their efforts. See the how and why here.

Personal Branding, A New Way of Thinking – Companies spend billions on creating brand images for products, but have we given enough though to our personal bands?

Our apologies to Sandra Holtzman of Holtzman Communications, LLC. She was the author of Using Customer-Focused Marketing to Create Unique Websites and we neglected to give her credit for her article in the last issue.



Conferences and tradeshows are a great way to network with other industry professionals and keep up-to-date with the Internet.  Here is additional information on the conferences you will find the Web Marketing Association supporting this Spring.

ClickZ Specifics: Online Video Advertising

July 19 | Hilton New York

Video formats are more effective for marketers, and more lucrative for publishers. Advertisers, marketers, publishers and content provider who are using or considering this very fast-moving medium can quickly get up to speed on the formats, considerations, strategy, results and creative in an immersive morning forum. Find out more »


P.S. Help us to get the word out.  Please forward this newsletter to other Internet professionals you feel could benefit from its information.