When I think back to the first WebAward competition back in 1997, The Internet was a different place. There were plenty of significant award programs for the advertising community - Clio, Cannes, Echo, etc. - but nothing for the emerging world of interactive. We set out to be the first industry based award program for Web site development and for more than a decade have recognized the best web sites on the Internet.

During that time, what constituted an award-winning Web site has changed as well. In 1997, most Web sites were no more than online bill boards with a few hyper links for navigation. The top sites were introducing forms-based calculators and personalization was limited to returning different hard-coded pages based on user selections.

Last year, the WebAward award-winning Web sites were truly a showcase for best practices of Internet development. Web sites today are database-driven dynamic business tools that are important business tools. Each industry has different expectations of from their web sites which is why the WebAwards has 96 industries that allow each Web site to be judged and benchmarked with its peers.

What does 2007 hold? Well, we'll find out as the WebAward call for entry ends this month and the judging begins in June. Already the judges have started discussing what the current state of the art Web sites are going and what they expect from a Web site. If you have not entered already, now is the time get establish your nominator account and enter your Web sites into this important recognition program. Last year's participants can use our one click entry form from their nominator account.

If you have not yet participated in a WebAward program, now is the perfect time. Not only can you receive recognition for your Web development efforts and a great marketing opportunity for your Websites, but you also will receive important feedback data that will benchmark your site to those with in the industries you participate in.

If you want to learn more about entering the 2007 WebAwards, visit our WebAward Website.

More Just for Fun

We had so much fun putting together our Interactive Agency crossword puzzle, we have created a second one to test your knowledge of the Internet. The Internet Terms Crossword Puzzle provides definitions of common Web terms you provide the words that match them up.

Without the proper recognition, even the most amazing Web sites remain invisible. Enter the 2007 WebAwards and receive the recognition you deserve.

Bill Rice
Web Marketing Association

WebAward CompetitionThe 2007 WebAward Call for Entries is now underway. The deadline for entry is May 31st. Any entries received after that date are subject to a late fee, so don’t wait – enter today.

Interactive Advertising Competition (IAC) Awards The 2007 IAC Awards winners are now posted on the competition Website. Congratulations to all of our winners.


Here’s how you can stay in touch with the Web Marketing Association:

White list our email address: news@webmarketingassociation.org
Subscribe to our blog
at http://blog.webaward.org .
Subscribe to our RSS feed
at http://webmarketingassociation.simplefeed.net/subscription


Using Customer-Focused Marketing to Create Unique Websites - Meeting the demands of today's high-segmented and fast-paced internet audience requires a new approach.

Working together for Business - A collaborative economic development Web site for the central New Mexico region is recognized as Best Regional Interactive Application in the 2007 Internet Advertising Awards Competition.



Internet Retailer 2007 Conference & Exhibition
June 4-7
San Jose Convention Center, San Jose CA


the Internet Retailer 2007 Conference & Exhibition, America’s largest e-retailing conference. The IRCE 2007 Show, which will be held at the San Jose Convention Center June 4-7, is the premier event in e-retailing, which this year features 103 expert speakers representing all types and sizes of merchants (store chains, catalogers, web-only retailers and branded manufacturers) and addressing all vital issues affecting online retailers today.

Enter the Discount Code: AC7123 to receive $100 off off the lowest current conference registration fee.


Search Engine Strategies Toronto
June 12&13

Metro Toronto Convention Centre, Totonto, Canada

Organized by world-renowned search authority Chris Sherman, SES Toronto delivers real-time actionable information you need to grow your business through search engine marketing; Search Engine Strategies Conference & Expo Toronto 2007 features presentations and panel discussions that cover all aspects of search engine-related promotion.


P.S. Help us to get the word out.  Please forward this newsletter to other Internet professionals you feel could benefit from its information.


About the author

Sandra Holtzman began her career as a Madison Avenue copywriter, became a marketing manager and founded Holtzman Communications, LLC in 1997.  She has over 20 years of expertise in virtually every area of pharmaceutical advertising, nanotech, biotech, and chemical as well as emerging and converging technologies.  She also has experience in business-to-business and consumer advertising including her role on Acura’s launch team.   Holtzman is the Lead Co-Chair of the NY Chapter of the Licensing Executives Society (During 2006 she increased chapter membership by 28%);Co-Authored “Lies Start-Ups Tell Themselves to Avoid Marketing” (March 2007); wrote “Websites that Click” in Pharmaceutical Executive; and is a highly sought after lecturer on marketing, customer-focused marketing and creating effective websites.

 Samples of her award-winning work can be found on her company’s website www.holtzmancom.com.  
She can be reached at sholtzman@holtzmancom.com