The deadline for entering the 2007 Internet Advertising Competition is less than a month away. Today online advertising is more than just banner ads. The award show has categories for rich media online ad, email messages, online newsletters, microsite/landing pages and integrated ad campaigns. My personal favorite category is “ads the client did not choose”. Often some of the most interesting creative is too controversial for clients to run in a campaign or done on spec and not picked up. The IAC Awards offers you a venue to show your extreme creativity without interference.
This year we have added a nominator account to the IAC Awards. This allows you to have a single account to track multiple entries without having to reenter your personal information each time. Your WebAward nominator account log-in will not work for the IAC Awards. You will need to create a new sign-in for this program and you can do so at http://www.webaward.org/iac/nominator_newacct.asp.
If you are a past IAC Judge and have not received your invitation to judge the 2007 awards and you would like to participate, please email me at firstname.lastname@example.org and we will get you signed up. If you are interested in judging for the first time, please nominate yourself at http://www.advertisingcompetition.org/iac/judges.asp. Once we know which of our past judges are returning, we will be able to select a handful of new judges. It is a great opportunity to have input into online advertising standards and give back to the online marketing community.
The Web Marketing Association will once again be attending several of the major Internet-based conventions and trade shows this year. We are again working with several to offer our readers the opportunity to win free conference passes and discounts to attend. Next month I will list all of the events we are planning to attend, but look below in the “For Our Readers” section for some of the major conferences coming up early in the year.
Interactive Advertising Competition (IAC) Awards – The 2007 IAC Awards Call for Entries has now begun. Enter your best creative before January 31st deadline
Interactive Investor Relations Awards – The judging is complete and we will be announcing the winners in the next few weeks.
WebAward Competition – The 2006 WebAward winners are now posted on WebAward.org. If you have not received notification about your entry, please log into your nominator account for complete details. If you would like to enter the WebAwards, you need to wait until next April!
Here’s how you can stay in touch with the Web Marketing Association:
our email address:
Cooking up a new site – Personalized printed cookbooks have been around for decades, but it took the Family Cookbook Project to bring them into the Internet age and win Best Family Website for two years running.
10 Email Trends – ExactTarget, one of the leading providers of email services to marketers, provides an interesting white paper discussing the eye-opening statistics and case studies from world class marketers. (PDF, requires registration)
MarketingSherpa’s Email Marketing Summit '07 + Bootcamp, Awards &
DEADLINE: Save $300
by reserving your ticket before Dec 31st at:
The 10th Annual Return on Marketing Investment
Strategies Live is Coming to
Join us Thursday, January 25th for a special Search Engine Watch Live event in Dallas, Texas at the Adam’s Mark Hotel. This informal, half-day event offers attendees the opportunity to meet editorial staff, Search Engine Strategies speakers, and members of the Search Engine Watch community in person, network with local peers, and discuss the hottest topics and latest news in the search industry.
For more information and to register, go to http://www.searchenginestrategies.com/sewlive/dallas07/index.html
Putting Your Brand In Your Customer's Hands
are driving the pace of the industry now more than ever before. They
are empowered in terms of their level of adoption of digital media
and viral technologies, so much so that they are outpacing the
retail industry. Retailers are working hard to meet and exceed
Search Engine Strategies conference and Expo London
Last year's event in London was another smashing success! Once again all U.K. attendance records were broken as industry professionals packed the session rooms and hung onto every word looking for ways to improve their business.
P.S. Help us to get the word out. Please forward this newsletter to other Internet professionals you feel could benefit from its information.