It’s that time again. That’s right, its time for the 2004 WebAward Competition to begin. For the past eight years, the WebAwards has provided the Internet industry a way to gain valuable feedback regarding its Web development efforts and create a marketable event to promote to employees, customers and prospects.

When we began the Web Marketing Association in 1997 to produce the WebAward Competition, we had no idea the impact we would have on Internet Marketing and Web development. Last year, we received entries from 19 countries and nearly all fifty states. In fact, 18 of the top 20 and 40 of the top 50 interactive agencies as well as a significant number of corporate marketers participate in our competitions. During 2003, the Web site had more than 100,000 unique visitors. These visitors were mainly e-business professionals, marketers and developers looking to participate or learn from our awards.

Just last month, I attended the DMA Conference in New York and heard a speaker from Hewlett Packard discussing development and branding strategies for their web site. As proof of success, they included the fact that they had won a WebAward. HP is not alone in promoting their WebAward accolade. There are plaques and certificates hanging in the offices of major corporations and interactive agencies all over the world to signify their achievement in outstanding web site development.

I invite you to enter your Web development work and let us be the judge to see if you should say to have an award winning Web site. Let the competition begin!

Bill Rice
Web Marketing Association


WebAward Competition - The 8th annual Call for Entries has now begun. Two new categories have been added this year Association and Small Business. The deadline for entry is June 30th, but please do not feel you must wait until June 29th to enter.

Interactive Investor Relations Awards – Today the investor relations web site has become the foremost tool to communicate and inform a company’s key audiences. Investor relations web sites from around the world will compete in 60 industries for top awards to be judged by investors, financial advisors and industry professionals. Deadline for entry April 30th.

Interactive Advertising Competition (IAC) Awards - We are currently judging the entries and will announce the winners in early May. Good luck to all who entered.


Media Multi-Tasking - A consumer today is offered such a broad array of entertainment options that often they are engaged and occupied by multiple media vehicles and personal activities, in a single sitting. BURST! Media takes a look at how consumers often use more than one media at the same time.

Interactive Media and Marketing Industry Research Report - William Blair & Company, a Chicago-based investment firm, recently issued an industry report on the Interactive Media and Marketing industry. The firm expects growth in interactive marketing should reach or exceed 15%-20% annually for the near future.


Paying for content – A two time Best Newspaper Website winner, The Wall Street Journal Online is the largest paid subscription news site on the Web. The Online Journal continues to attract subscribers because of its high-quality content, insightful and in-depth analysis, and thought-provoking commentary of the biggest stories of the day as they unfold.

Mapping out a strategy for success - allows Toyota to reach a wider range of users than has ever before been possible. IS Solutions’ developed a closer online relationship between Toyota and its users and sought to increase the extent to which a rich user experience was provided.

Sometimes less is more -, a leading online reseller and publisher of market research reports, redesigned it site. Creating a task-oriented design while keeping the site simple and fast was largely a matter of addition by subtraction. 2003 Best Information Services WebAward Winner.


Do you have a research question you would like answered about consumer use of the Internet? BURST! Media, a WebAward sponsor, has agreed to conduct an online consumer research project using questions submitted by Interactive Briefing readers. Simply email your question to and include your name and company along with your question by April 16th. If your question is selected, you will receive the results of your query by email after the survey has been conducted at no charge.

On April 20th, join BtoB Magazine at the Sheraton Chicago Hotel to find out from a panel of top marketing executives how to effectively use the Internet in your integrated marketing and advertising campaigns. Marketing experts at leading companies will come together at BtoB’s NetMarketing Breakfast in Chicago to share their real-world experiences using the Internet, including the strategies that have - and have not - been successful. WMA Interactive Briefing readers can get a $10 discount and complete information by contacting Tara Curran 212-210-0206 or

The Wall Street Journal Online, as part of its sponsorship of the iIR Awards, is now offering investor relations professionals an unprecedented advertising opportunity to showcase your IR Web site to the influential readers via placement in The Journal Online's Investor Resource Center. The Center, which will be featured on the front page of, offers prominent placement of your company logo or message combined with a direct link to your IR Web site for only $500 per quarter. This exclusive opportunity to reach active investors, influential senior managers, and investment professionals to promote your quarterly earnings, important announcements, annual reports, etc. is not only an exceptional value, but an innovative way to promote your organization's IR program. For more information, contact Lisa Manowitz,, 212-597-5607.