The Web Marketing Association announces the launched of its fourth annual Internet Advertising Competition (IAC) Awards, a program to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition Web site is located at and the deadline for entry is January 31, 2006

This year, “ads the client did not choose” has been changed from an industry to a medium. This allows agencies and individuals to submit exciting outrageous work that might have been too risky for clients. 

Last year we instituted a number of changes that were well received by the participants.  They included expanded industry categories and best of show awards for each medium. Last year's winners include:

EVB, Inc. for Redwood Creek (Best of Show Online ad)
TMX Communications for Endo_Lidoderm Campaign (Best of Show Email Message Campaign)
she communications (Hong Kong) for Heineken Pulse (Best of Show Online Campaign)
Power Design for Wanda Sykes Cotton T-shirt Tour (Best of Show Email Message)
Organic, Inc. for Jeep Brand Web Site (Best of Show Integrated ad campaign), Jeep Trail Rated Challenge (Best of Show Interactive application) and ROBOTS - CONQUEST AD (Best of Show Rich Media Online Ad)
i33 Communications for Buick Email Re-contact Program (Best of Show Online Newsletter Campaign) for Someone To Turn To (Best of Show Rich Media Online Campaign) and Where Did The Time Go? (Best of Show Microsite/Landing Page)

Two agencies tied for the 2005 Top Agency Award, each winning 21 IAC Awards.

Organic, Inc. of Bloomfield Hills, MI received 21 IAC Awards, including Best of Show Integrated ad campaign for Jeep Brand Web Site, Best of Show Interactive application for Jeep Trail Rated Challenge and Best of Show Rich media Online ad for ROBOTS - CONQUEST AD.

TMX Communications of Conshohocken, PA for recognition of winning the most awards in the competition. TMX Communications took home 21 IAC Awards including Best of Show Email message campaign for Endo_Lidoderm Campaign.


Call for IAC Award Judges

Award programs don’t just happen, they are the result of hundreds of dedicated professionals in the Internet community stepping up and helping define what excellence is in terms of online advertising.

If you think you have what it takes to become a 2006 IAC Award judge, please complete the nomination form at  If you were a past IAC Award judge, we will be sending you an email in a week to see if you will be available to participate this year

WMA Survey Results

A few weeks ago, we emailed a link to an online survey to help the Web Marketing Association better understand who receives this newsletter and what we can do for you. The response was outstanding and we will be covering some of the highlights (and lowlights) from the results in the next issue of Interactive Briefing and in our association blog (

Bill Rice
Web Marketing Association

Interactive Advertising Competition (IAC) Awards – The 2006 IAC Awards Call for Entries has now begun. Enter your best work and win the recognition you deserve. Deadline for entry is January 31, 2006.

WebAward CompetitionThe 9th annual WebAwards winners are now available on Congratulations to all of this year’s winners.

Launch and Listen – Sometimes it’s best to skip the research and lets your users tell you what to offer.

Forward CompatibilityBeing ready for any future developments was key in developing the site

Gross Blog Anatomy: Dissecting Blogs from a Marketer’s Perspective This white paper from Marqui, Inc. does a great job understanding the marketing issues and opportunities for starting an organizational blog.

Macworld Special discount

Macworld Conference & Expo is your one stop shop to find you next Mac solution, training to boost your Mac abilities and the opportunity to network with industry leaders as well as your peers!  This year’s conference included an impressive lineup for Creative Professional including our 1-Day Market Symposiums for Art Directors and New Media professionals.  Visit for more information.

Register online at before December 9, 2005 with your WMA Discount Code H1301 to receive your 15% discount off all conference packages. 

Syndicate Conference in San Francisco

Syndicate is the premier event for content syndication trends. This B2B conference provides clarity, education and strategic business opportunities surrounding media, publishing, corporate marketing, product/brand management, advertising, public relations and associated industries…everybody who knows their business will be transformed by syndication – and needs to know more! Learn how powerful Web syndication tools (RSS, feeds, blogs, podcasts) will transform how your company will do business at 

Interactive Briefing newsletter readers receive an ADDITIONAL 30% OFF.  Register today with Priority Code H0105 at


Web Marketing Association Blog

Want to keep up with what’s going on with the Web Marketing Association? Check out our blog at and add us to your RSS feeds. This way to will never have to worry about missing what’s going.



P.S. Help us to get the word out.  Please forward this newsletter to other Internet professionals you feel could benefit from its information.