IAC Award Winners

The Web Marketing Association is please to announce the winner of its annual Internet Advertising Competition (IAC) Awards, an effort to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition web site with a complete list of winners is located at www.advertisingcompetition.org

IAC Best of Show

This year, A Best of Show Award was presented in each of the medium categories.  The Best of Show Winners are:

EVB, Inc. for Redwood Creek (Best of Show Online ad)

TMX Communications for Endo_Lidoderm Campaign (Best of Show Email Message Campaign)

she communications (Hong Kong) for Heineken Pulse (Best of Show Online Campaign)

Power Design for Wanda Sykes Cotton T-shirt Tour (Best of Show Email Message)

Organic, Inc. for Jeep Brand Web Site (Best of Show Integrated ad campaign), Jeep Trail Rated Challenge (Best of Show Interactive application) and ROBOTS – CONQUEST AD (Best of Show Rich Media Online Ad)

i33 Communications for Buick Email Re-contact Program (Best of Show Online Newsletter Campaign)

Agency.com for Someone To Turn To (Best of Show Rich Media Online Campaign) and Where Did The Time Go? (Best of Show Microsite/Landing Page)


IAC Top Agency Winners

We also decided to recognize the agency winning the most awards in this year's IAC Awards. Two agencies tied for the 2005 Top Agency Award, each winning 21 IAC Awards. 

Organic, Inc. of Bloomfield Hills, MI received 21 IAC Awards, including Best of Show Integrated ad campaign for Jeep Brand Web Site, Best of Show Interactive application for Jeep Trail Rated Challenge and Best of Show Rich media Online ad for ROBOTS – CONQUEST AD.  

TMX Communications of Conshohocken, PA for recognition of winning the most awards in the competition. TMX Communications took home 21 IAC Awards including Best of Show Email message campaign for Endo_Lidoderm Campaign.


2005 WebAwards Underway

It's time stand up and be recognized for your outstanding Website development efforts. 

Enter the 2005 WebAwards today.

You can also help make the 9th annual WebAwards a success by letting other Internet professionals within your organization an industry know that the 2005 WebAward Call For Entries has begun.  The more competitive the competition is, the more satisfying it will be when you win a top awards and are able to promote it to the world. Email friends, post in appropriate newsgroups and blogs, do what ever you can to help. The Web Marketing Association does not have a paid staff, we rely entirely on volunteers, like yourself, to help us accomplish our goal of setting the standard of excellence for Website development.

Another way to help is by becoming a WebAward Judge.  If you would like to be considered as a 2005 WebAward judge, please complete the nomination form at www.webaward.org/judges.asp.  If you have participated as a judge in the past and have not received an invitation to participate this year because your email has changed, please email me.

Also, if you are interested in contributing an article for a future issue of Interactive Briefing, please contact me with your topic for consideration. We are looking for industry experts to write about topics of interest to web developers and marketers. If there is a topic you would like to learn more about, please let me know as well.

Finally, we would once again like to thank our outstanding sponsors for the 2005 WebAwards: BURST! Media, Burrelle’s/Luce, O’Dwyer’s PR Daily, NewsUSA, Small Army Marketing Services, Perseus Software, Line56 Media and PRWeb.  These fine organizations have all stepped forward to support the efforts of the Web Marketing Association and we hope you support them as well.  To learn more, go to our Sponsor's page at www.webaward.org/sponsor.asp

Bill Rice
Web Marketing Association

WebAward Competition –The 9th annual WebAwards Call for Entries has begun.  Recognizing Net Excellence, the WebAwards are your opportunity to be recognized and gain valuable exposure for yourself and your Website.  Deadline for entry is June 1st. Don't wait - Enter today!

Interactive Investor Relations Awards 2005 IIR Awards Call for Entries has ended and the judging is underway.  Good luck to all who entered. 

Interactive Advertising Competition (IAC) Awards – The 2005 winners have been announced and will be receiving their awards shortly.  Go to www.iacaward.org for a complete winners list.

The search is on at HP.com - One-Click Product Access drives improvements to the total customer experience.

The Blogging Iceberg - Of 4.12 Million Hosted Weblogs, Most Little Seen and Quickly Abandoned according to a study released by Perseus Development Corp.

Effective Messaging -- To help you drive the success of your e-mail marketing campaigns, Avenue A has compiled some guidelines for creating more effective e-mail messages. These insights result from the numerous Precision E-mail campaigns they've tested and managed.

MarketingSherpa Landing Page Guide

In February, the Web Marketing Association teamed up with MarketingSherpa to offer a free teleseminar entitled "Landing Page Design: What's working ".  This call was extremely informative and really can make an impact on your advertising results.  You can listen to this call by first downloading the 13-page presentation at http://www.marketingsherpa.com/tele/WMA.pdf and then you can download the audio file at http://www.marketingsherpa.com/tele/WMA.mp3

You can also purchase the full Landing Page Guide directly at http://www.marketingsherpa1.com/cgibin/pl.pl?wmaz

Are you getting enough email from the Web Marketing Association? Or maybe too much.  The WMA is implementing a new mailing list management page with the help of Exact Target, our email sponsor.  Now you can update your profile and select only the email you wish to receive over the course of the year. Normally, we email only our monthly newsletter, Interactive Briefings, and notices of our various award competitions, but now you can decide what is right for you.  Please take a moment and update your profile today! http://www.webmarketingassociation.org/subscribe.asp



P.S. Help us to get the word out.  Please forward this newsletter to other Internet professionals you feel could benefit from its information.