At long last, the 2005 WebAward Call for Entries has begun. 

The Web Marketing Association's 9th annual WebAward competition for Website development is now accepting entries for this year's awards.  The WebAwards are the Internet’s premier award competition that judges website development against an ever increasing Internet standard of excellence and against peer sites within an industry. The WebAward Competition recognizes the individual and team achievement of web professionals who create and maintain outstanding corporate web sites. The deadline for entry is June 1, 2005.

Web sites are judged on design, innovation, content, technology, interactivity, navigation and ease of use. Each WebAward entry is judged against other entries in its industry category and then against an overall standard of excellence. A Best of Industry WebAward, a handsome plaque with the image of the winning site embossed, will be given in each of the 90 industry categories, including financial services, medical, small business, travel, advertising, transportation, and government.  New categories for this year include Healthcare Providers, Medical Equipment, Fashion and Technology.

The competition’s highest honor, the 2005 WebAward Best of Show, will be given to the one site that the judges believe represents the pinnacle of outstanding achievement in Web development. Last year’s Best of Show winner was Arc Worldwide ( for their work on Behr Paint Interactive. ( The Web Marketing Association will also recognize the interactive agency winning the most awards in the competition with the Top Interactive Agency WebAward. The 2004 Top Agency award was presented to Arnold Worldwide ( for their many outstanding achievements in Web site development.

Judging for the WebAwards will take place in July and August, and winners will be announced in September 2005. Judges will consist of a select group of Internet professionals who have direct experience designing and managing corporate web sites –including members of the media, advertising executives, site designers, content providers and webmasters with an in-depth understanding of the current state-of-the-art in Web site design and technology. Past Web Marketing Association WebAward competition judges have included top executives from leading corporations, institutions and media organizations such as Ogilvy Interactive, Saatchi & Saatchi, Blattner Brunner, Comedy Central, Sun Microsystems, Refinery, Euro RSCG, EPB Interactive, New York Post Interactive, The Cincinnati Enquirer, J. Walter Thompson, Xerox, Art Institute of Pittsburgh, Modem Media, Answerthink, and Zentropy Partners.

If you would like to be considered as a 2005 WebAward judge, please complete the nomination form at  If you have participated as a judge in the past and have not received an invitation to participate this year because your email has changed, please email me.

The 2005 WebAwards are sponsored by BURST! Media, Burrelle’s/Luce, O’Dwyer’s PR Daily, NewsUSA, Small Army Marketing Services, Perseus Software, Line56 Media and PRWeb.  We appreciate the support of our sponsors and hope you support them as well. 

It's time stand up and be recognized for your outstanding efforts.  Enter the 2005 WebAwards today.

Bill Rice
Web Marketing Association

WebAward Competition –The 9th annual WebAwards Call for Entries has begun.  Recognizing Net Excellence, the WebAwards are your opportunity to be recognized and gain valuable exposure for yourself and your Website.  Deadline for entry is June 1st. Don't wait - Enter today!

Interactive Investor Relations Awards – 2005 IIR Awards Call for Entries has been extended until April 15th.  This is the only extension, so get your remaining entries in before it is too late. 

Interactive Advertising Competition (IAC) Awards – The 2005 judging has been complete and we are tabulating the winners which will be announced in the next issue of this newsletter.  Good luck to all who entered.

Identifying Opportunity - FedEx gets every kind of request imaginable to use its identity.  It appears on trucks and planes, boxes and uniforms, shirts and hats, on TV, and even at the movies. The FedEx brand touches so many different audiences that it has created an award winning Website just to manage how that brand is used and received.

Following the Rules - The importance of W3C-compliant content when developing award winning websites.

Women in a digital world-- According to a Yahoo sponsored study, The Internet is the leading media choice among women, and trails only work, sleep and spending time with family across overall activities. It has emerged as the most cherished, most vital medium in women’s lives. (PDF)

BtoB Magazine's NetMarketing Breakfast Series

Learn how to effectively use the Internet in your integrated marketing and advertising campaigns. Marketing experts at leading companies will reveal best practices in search, e-mail marketing, webcasts, banner advertising and more. Sponsored by, CMP Media, Dow Jones Integrated Solutions and IEEE Spectrum.

New York NetMarketing Breakfast - April 7

Boston NetMarketing Breakfast - May 18

Receive a $10 discount by using the Promotional Code: WMA

Register at


Contract Employment

McKinley Marketing Partners is the premier provider of marketing contractors on mid-to-senior level projects on an interim basis. We meet our clients’ demanding needs as well as those of our “Interim Marketing Managerssm” by matching appropriate skills to projects of varied duration. We contract with professionals who are experienced in an array of marketing specialties in an effort to meet the diversity of definitions that has become marketing. Rates average $50-$80/hr. to the contractor.   Although part-timers are welcome, the optimum candidate is someone who is available to work full-time (35-40 hours per week), on-site in client locations in DC, Maryland, Virginia, Texas, New York, New Jersey, and Connecticut.

To submit your resume, apply online at:


MarketingSherpa Landing Page Guide

In February, the Web Marketing Association teamed up with MarketingSherpa to offer a free teleseminar entitled "Landing Page Design: What's working ".  This call was extremely informative and really can make an impact on your advertising results.  You can listen to this call by first downloading the 13-page presentation at and then you can download the audio file at

You can also purchase the full Landing Page Guide directly at

Are you getting enough email from the Web Marketing Association? Or maybe too much.  The WMA is implementing a new mailing list management page with the help of Exact Target, our email sponsor.  Now you can update your profile and select only the email you wish to receive over the course of the year. Normally, we email only our monthly newsletter, Interactive Briefings, and notices of our various award competitions, but now you can decide what is right for you.  Please take a moment and update your profile today!



P.S. Help us to get the word out.  Please forward this newsletter to other Internet professionals you feel could benefit from its information.