March is a very busy month at the Web Marketing Association. 

The Internet Advertising Awards judging is underway, the judges are reviewing the entries and things are going smoothly.

The second annual Interactive Investor Relations Awards is also underway. It used to be the annual report that was the centerpiece communication effort between the company and its shareholders and the investment community.  Now it's the investor relations Web site.  Public companies rely on their IR sites for critical disclosure needs and help investors and analysts properly valuate their company's stock and to tell their story to the Street.  If your company is public or have clients that are, you should consider entering the IIR Awards to promote your online efforts and gain valuable feedback for future development.  The call for entries will end March 31.

We are also in the final preparations for the 2005 WebAward Competition for Website development.  The site is being updated and the databases cleaned up.  We will kick off April 4th and expect this year's competition to be the biggest and best ever.  If you have any suggestions for new industry categories, now is the time to speak up.  Email me your suggestions and we will try to include as many as make sense. Also, if you are a 2004 WebAward winner and would like to write an article for this newsletter on how your winning site was developed, please email me.

Lastly, in February the Web Marketing Association teamed up with MarketingSherpa to offer a free teleseminar entitled "Landing Page Design: What's working".  This call was extremely informative and really can make an impact on your advertising results.  You can listen to this call by first downloading the 13-page presentation at and then you can download the audio file at   You can also purchase the full Landing Page Guide at  I am about half way through the Guide and  already have implemented several of the suggestions from the guide.  It immediately had a positive impact on our conversion rates. I can't wait to read the rest of the book.

Bill Rice
Web Marketing Association

Interactive Investor Relations Awards - 2005 IIR Awards Call for Entries has begun and is now accepting entries.  The deadline is March 31st.

WebAward Competition - The 9th annual WebAwards will begin accepting nominations in April - only one month away!

Interactive Advertising Competition (IAC) Awards - The 2005 Call for Entries is closed and the judging is underway.  Winner will be announced in early May. Good luck to all who entered.

Born To Be Wired: the Role of New Media for a Digital Generation - This study commissioned by Yahoo and Carat Interactive and conducted by Harris Interactive, discusses the role of the Internet with youth ages 13 to 24.

A New Home Page - Washington Post Company’s New Homes Guide allows advertisers to target specific audiences through a proprietary ad-targeting system, which is beneficial to the user and to the advertiser.'s Sunny Forecast - Heavy uses of feedback helps maintain the trust of its audience.


Co-Registration: The best-kept secret for getting new subscribers 

Co-registration is one of the most effective, but least-talked about,  methods of adding opt-in names to your mailing list.  Co-registration isn’t new. It’s been around since the early days of online marketing when two publishers got together and agreed to cross-promote each others email newsletter on their registration pages.  Now, some publishers offer as many as 7 newsletters on their new subscriber thank you page and generate thousands of new subscribers each month.

Co-Reg Complete is new "non-techie" software to make co-registration easy.   If you are interested in learning more visit


"Landing Page Design: What's Working."
Click to save $50 on MarketingSherpa's the Landing Page Handbook.  A must have for anyone who advertises online. Hurry, this offer expires March 15th!


Are you getting enough email from the Web Marketing Association? Or maybe too much.  The WMA is implementing a new mailing list management page with the help of Exact Target, our email sponsor.  Now you can update your profile and select only the email you wish to receive over the course of the year. Normally, we email only our monthly newsletter, Interactive Briefings, and notices of our various award competitions, but now you can decide what is right for you.  Please take a moment and update your profile today!



P.S. Help us to get the word out.  Please forward this newsletter to other Internet professionals you feel could benefit from its information.