October 2016
Interactive Briefing
for Digital Marketing Professionals
WMA | WebAwards | IAC Awards | MobileWebAwards
Here’s what’s happening at the Web Marketing Association:

2016 MobileWebAwards Final Deadline

MobileWeb Logo-nodateThe 5th annual MobileWebAward competition has extended the deadline for entry until Friday, October 14th. It recognizes the individual and team achievements of Web professionals all over the world who create and maintain outstanding mobile Websites and mobile applications. 

October 14th is also the final date that existing entries can be edited before they are sent to the judges.

The MobileWebAwards were judged on seven criteria seen as requirements for a success mobile website or mobile app. They include Creativity, Impact, Design, Content, Interactivity, Ease of use and Use of the medium. Each mobile website or mobile app entry is judged against other entries of the same format in its industry category and then against an overall standard of excellence. 
The 2016 MobileWebAwards are sponsored by the following leading organizations: Website Magazine, PR.com, Small Army Creative Services, VerticalResponse, EContent Magazine, ad:tech conferences, SEO Inc, and Cranberry Radio. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.

WebAwards Update

WA_Logo_2016The 20th annual WebAward competition winners were announced on the WebAward Websites on Monday, September 12th.

The physical awards have been produced and have been shipped to the winning entries nominator. If you would like to order additional awards for this or any past award program, please visit the WMA Recognition Center.

The Web Marketing Association would like to thank all of our participants, sponsors and especially our exceptional judges for their participation in this year's event. Our expert judges volunteered many hours of reviewing and evaluating websites to select this year's Best websites in 96 industries. While most entries will not be recognized with an award, those that do will know that their "Award-winning" efforts have not gone unnoticed.


Conference Drawings

This month, the Web Marketing Association is holding a drawing to win a free full conference pass to two outstanding industry conferences.

ad:tech New York - November 2-3, Javits Center NYC -- From Fortune 100 to emerging start-ups, innovators across industries converge to discuss the new era of advertising and marketing technology. This 20th Anniversary of ad:tech looks to be the most comprehensive yet with exciting hands-on exhibitions, invaluable learning opportunities, and the players reimaging the future of the industry.

NetFinance Interactive - Nov 29-Dec 1, Carlsbad CA -- The event for FS executives, NetFinance Interactive is the one-stop shop for digital and multi-channel thought leaders. It’s an event where you’ll learn, gain inspiration and find solutions for your business – all while building lasting relationships.

To enter either drawing or both, visit the WMA Contest Page before the end of day on October 25.

Domain 306 Book Drawing

Last month we held a drawing to win a copy of Domains 360, A new book about the Fundamentals of Buying & Selling Domain Names by Peter Prestipino, Editor-in-Chief of Website Magazine.

Congratulations to Mary Campbell of Charlestown MA and Steve Schwalb of Digital Eel in Florida. They each were selected to receive a copy of this excellent book.



Bill Rice
Web Marketing Association

Awards Update

MobileWebAwards -- The 2016 Call for entries has been extended Deadline for entry is now Friday, October 14, 2016. Enter Today!

WebAward Competition -- The WebAward Competition 20th annual award program winners were announed in September and are available on the award program website.

Interactive Advertising Competition (IAC) Awards
-- The 15th annual IAC Awards Call for Entries will begin in November 1, 2016 with a January, 2017 deadline.

Articles of Interest

Redesigning an agency website: trying to outsmart your older self - Infinum website was recognized with an 2016 Outstanding WebAward. This article does a great job explaining how the new site for this Croatian agency was developed.

sb_logoEach month, Interactive Briefing will feature the top articles appearing in the WMA SmartBrief daily newsletter.

Here are the top 5 articles from last month.

Using split layouts to increase visual interest

3 errors that are hurting your Google rankings

Understanding the psychology of design

Jump on the responsive layout trend with these 19 image sliders

10 ways to improve website traffic

If you'd like to subscribe the free daily WMA Smartbrief, subscribe here.


Special Offers


Here are some additional resources to make you a more effective online marketer:


ad:tech New York

November 2-3
The Javits Center, New York
ad:tech is the original industry authority for marketing and media technology, where marketing, technology and media communities assemble to share new ways of thinking, build strong partnerships, and define new strategies to compete in an ever-changing marketplace. Several annual events around the world deliver immersive education through keynote speakers, timely topic-driven panels and hands-on workshops as well as showcase the latest products and solutions to help deepen understanding and create new ideas that will drive innovation. Attendees leave ad:tech inspired by what’s new and what’s next, armed with the tools and techniques they need to shift and re-imagine their own businesses.

NetFinance Interactive 2016

November 29 – December 1, 2016
Park Hyatt Aviara Resort, Carlsbad, CA
The event for FS executives, NetFinance Interactive is the one-stop shop for digital and multi-channel thought leaders. It’s an event where you’ll learn, gain inspiration and find solutions for your business – all while building lasting relationships. This year, we’ll have topics covering the full spectrum digital success from online marketing and mobile to customer acquisition and retention strategies. At NetFinance, we aim to spark new insights for you so if you have a challenge, we’ve got you covered.

Website Magazine

issue37If you're not already getting Website Magazine, you should be. There's no charge within the US and available for a small fee outside the U.S.(covers the extra shipping). It has great in depth articles that are helpful and well written.

Use this link to sign up to receive the next Free issue.


Econtent Magazine

Econtent MagEContent is a leading authority on the businesses of digital publishing, media, and marketing, targeting executives and decision-makers in these fast-changing markets. By covering the latest tools, strategies, and thought-leaders in the digital content ecosystem, EContent magazine and EContentmag.com keep professionals ahead of the curve in order to maximize their investment in digital content strategies while building sustainable, profitable business models.

Subscribe to EContent Magazine today.


Cranberry Radio

cranberryradioCranberry Radio is part of the Cranberry family of companies. Cranberry is a content marketing platform that helps business, organizations and individuals amplify their brands. CranberryRadio started its life as WebmaserRadio.fm. As an online radio network, we owe much of our success to online radio pioneers, Brandy and Daron Babin and the hundreds of show hosts and thousands of guests that contribute powerful programming to the network.


AWAdb_logoIf you have not done so yet, be sure to check out the Award Winning Interactive Agency Database or AWAdb. Inclusion in the website is free if you qualify and listings are automatically upgraded to the Premium Level if the agency has won an award from the WMA in the past year (Another great reason to enter our award programs!).

If you are looking for an agency to help with your interactive marketing needs, you can search thousands of full service advertising agencies and interactive agencies that been recognized by major award programs for their outstanding interactive work.



pr-125x125 2Businesses and public figures use a PR.com profile to increase their online visibility, improve brand recognition, and generate leads and sales. They distribute their news via PR.com's multi-platform press release distribution service to generate social media engagement and broadcast their message to and attract the attention of thousands of websites, bloggers, journalists, editors and consumers. Learn more at PR.com

Awards Intelligence

AwardsIntelligenceAwards Intelligence is the world's leading provider of business awards and personal honours support services. Whether you are a global organisation, SME or an independent entrepreneur, our experts can make sure your award entries have what it takes to make you a winner. Our outstanding success rates speak for themselves, you are 4x more likely to win on average. Contact us today on +44 (0)1444 230130 to find out how we can help you to raise your profile, enhance your reputation and build your brand name.

Subscribe to the WMA SmartBrief

WMA SmartBrief NewsletterCreated by SmartBrief, a business news publisher, in partnership with WMA. You receive a concise daily snapshot of the web marketing industry with news from leading publications and websites. Summaries of what matters to you, written by expert editors to save you time and keep you informed and prepared. Now you can keep current with your industry without having to sift through the news every day.

Click here to sign up for the free WMA SmartBrief.

Get social with us!