June 2015
Interactive Briefing
for Digital Marketing Professionals
WMA | WebAwards | IAC Awards | MobileWebAwards
MobileWebAwards Statues
Here’s what’s happening at the Web Marketing Association:

WebAwards 2015 Deadline Extended

newtrophy_2015This week is your final chance to enter the 19th annual international WebAward competition.  The entry deadline has been extended until Friday, June 12th and the  entry form can be found at www.webaward.org.

This is also the last date you will be able to edit existing entries before nominator accounts are closed and the entries are sent to the judges.

Speaking of the WebAward Judges, The Web Marketing Association would like to thank the hundreds of talented professionals that make up the WebAward judging panel. These individuals volunteer their valuable time to adjudicate this important award program.


2015 IAC Award Best of Show Winners

IAClogo_FBThe Web Marketing Association announced the Best of Show winners in for its 13th annual Internet Advertising Competition (IAC) Awards recently at ad:tech San Francisco.

In cased you missed the announcement, here are the IAC Best of Show winners:

MRM McCann won Best of Show Online Ad for Sydney    

Artplan Classicals won Best of Show Rich Media Online Ad for Behind The Classics

INNOCEAN USA won Best of Show Online Video for Blind Test Drive    

AT&T - Jennifer Terry-Tharp won Best of Show Social Media Campaign for Which Career Character Are You? AT&T Quiz    

Threshold Interactive won Best of Show Online Campaign Getting Try-Curious With Butterfinger Cups

Miles and Hilton Sandestin Beach Golf Resort & Spa won Best of Show Email Message for Hilton Sandestin Beach Golf Resort & Spa Email

Acxiom Digital Impact won Best of Show Email Message Campaign L'Oreal Mousse Absolue Campaign and Best of Show Online Newsletter Campaign for L'Oreal Paris USA's Red Hot Holiday Trends    

Thinkingbox won Best of Show Interactive Application for Caine's Quest - Jupiter Ascending

Franklin Templeton Asset Management (India) Pvt. Ltd won Best of Show Mobile Application for Fundtastic Cup

SapientNitro won Best of Show Website for The Blight Authority: Changing Blight to Bright

Getty Images and Ayzenberg won Best of Show Integrated Ad Campaign for Getty Images: Year in Focus 2014

Congratulations to all of our winners and a special thanks to our outstanding panel of judges who reviewed the entries and selected the winners.


Enter to Win

This month we have two chances for you to improve your knowledge and understanding of web marketing.  You can register to win either a free conference pass to a major industry leading event, or an insightful book written by the Editor-in-Chief of Website Magazine. Deadline to enter is July 7th.  Visit our drawing page to enter.

August 10 - 13, 2015
Boston, MA

etail-east-2015 eTail launched in 1999, and have been dedicated to supporting the growth of the retail industry ever since.  What started off as 100 people in a room discussing where this sector is headed, has lead to 2000 senior-level eCommerce executives being inspired whilst learning and developing their company as well as their careers. Learn more here.

Web 360: The Fundamentals of Web Success

web360-primeWin a free copy of the book “Web 360: The Fundamentals of Web Success” the first book to examine every discipline required for building and sustaining online success.

Bonus: Click here to receive a free subscription to Website Magazine.
The winner will be announced in our next newsletter.


Bill Rice
Web Marketing Association

Awards Update

WebAward Competition -- The WebAward Competition 19th annual award program entry deadline has been extended until June 12th. This is the only extension that will be granted. BE GREAT and enter today!

Interactive Advertising Competition (IAC) Awards
-- The 14th annual IAC Awards will begin accepting entries in November.

MobileWebAwards -- 2015 MobileWebAwards competition will start accepting entries in August, 2015!


Articles of Interest

sb_logoEach month, Interactive Briefing will feature the top articles appearing in the WMA SmartBrief daily newsletter.

Here are the top article from May 2015.

The types of patterns that are taking over Web design

Big hero images yield super-sized conversion rates

Grayscale websites that leave a bold impression

UX design must come before any coding

Infographics are popular, and there's a reason why

If you'd like to subscribe the free daily WMA Smartbrief, subscribe here.


Special Offers


Here are the industry conferences that the WMA currently recommends:

eTail East

August 10 - 13, 2015
Boston, MA
eTailEastSET1_230x90BNR1 3eTail East 2015 is the premier event for e commerce and multichannel executives looking to network and gain helpful industry insights! Over 4 days, attendees are able to learn, find solutions for their business needs and to build lasting relationships. eTail, whether it’s an interactive roundtable discussion, case study presentation, panel, or one-on-one Q&A’s, you’ll have the chance to get the solutions you are looking for. You will receive targeted, niche learning opportunities throughout the conference


Here are some additional resources to make you a more effective online marketer:

Website Magazine

issue37If you're not already getting Website Magazine, you should be. There's no charge within the US and available for a small fee outside the U.S.(covers the extra shipping). It has great in depth articles that are helpful and well written.

Use this link to sign up to receive the next Free issue.


Econtent Magazine

Econtent MagEContent is a leading authority on the businesses of digital publishing, media, and marketing, targeting executives and decision-makers in these fast-changing markets. By covering the latest tools, strategies, and thought-leaders in the digital content ecosystem, EContent magazine and EContentmag.com keep professionals ahead of the curve in order to maximize their investment in digital content strategies while building sustainable, profitable business models.

Subscribe to EContent Magazine today.


Webmaster Radio

webmaster-radio-logoWebmasterRadio.fm is on 24 hours a day, 7 days a week online radio station dedicated to helping online marketing professionals better understand the dynamic online marketplace. Shows can be listened to live or from the extensive archive of previously recorded programming.

WebMaster Radio is advertising supported radio. Be sure to check out the advertising opportunities on Webmaster Radio.



AWAdb_logoIf you have not done so yet, be sure to check out the Award Winning Interactive Agency Database or AWAdb. Inclusion in the website is free if you qualify and listings are automatically upgraded to the Premium Level if the agency has won an award from the WMA in the past year (Another great reason to enter our award programs!).

If you are looking for an agency to help with your interactive marketing needs, you can search thousands of full service advertising agencies and interactive agencies that been recognized by major award programs for their outstanding interactive work.



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Awards Intelligence

AwardsIntelligenceAwards Intelligence is the world's leading provider of business awards and personal honours support services. Whether you are a global organisation, SME or an independent entrepreneur, our experts can make sure your award entries have what it takes to make you a winner. Our outstanding success rates speak for themselves, you are 4x more likely to win on average. Contact us today on +44 (0)1444 230130 to find out how we can help you to raise your profile, enhance your reputation and build your brand name.

Subscribe to the WMA SmartBrief

WMA SmartBrief NewsletterCreated by SmartBrief, a business news publisher, in partnership with WMA. You receive a concise daily snapshot of the web marketing industry with news from leading publications and websites. Summaries of what matters to you, written by expert editors to save you time and keep you informed and prepared. Now you can keep current with your industry without having to sift through the news every day.

Click here to sign up for the free WMA SmartBrief.

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