February 2015
Interactive Briefing
for Digital Marketing Professionals
WMA | WebAwards | IAC Awards | MobileWebAwards
MobileWebAwards Statues
What's New at WMA 

Welcome to a new year, here’s what’s happening at the Web Marketing Association:

13th Annual IAC Awards

DSCN3667The deadline for entering the 13th annual Internet Advertising Competition (IAC) Awards has been extended. This international award program will evaluate all forms of online advertising, including email, page-based ads, online newsletters, mobile apps, Websites, video and social media in 86 industry categories. The Competition Web site is located at www.iacaward.org and the new extended deadline for entry is February 13, 2015.

Entering is easy. Simply create a Nominator Account or log in to an existing Nominator Account. Upload your creative and pick you industry and format. We'll send our judges to evaluate it based on creativity, innovation, impact, design, copywriting, and use of the medium. If you have the highest average score in your industry, you're a winner!

The 2015 Internet Advertising Competition Awards are sponsored by Burst Media, Small Army, Vertical Response, EContent Magazine, ad:tech conferences, Clickz Live, Webmaster Radio and Website Magazine.


ListnAppend Warning

The Web Marketing Association wanted to alert the online marketing community to a scam involving the company ListnAppend.

We had purchased a list of postal mailing address for online content managers to send a direct mail piece to support our award programs. The list was provided without any street address listed.

Repeated requests to Raymond Murphy, ListnAppend account development manager, to correct the situation went ignored. The bottom line is that we were scammed and we want to make sure that other online marketing professionals are made aware of the dangers of using this company.

Bill Rice
Web Marketing Association

Awards Update

Interactive Advertising Competition (IAC) Awards -- The 13th annual IAC Awards Call for Entries has ended. The judging is now underway. Winners will be announced in April

MobileWebAwards -- 2015 MobileWebAwards competition will start accepting entries in August, 2015!

WebAward Competition -- The WebAward Competition 19th annual award program will kick off on April 1. We are working on updating the competition web site so stay tuned!


SmartbriefEach month, Interactive Briefing will feature the top articles appearing in the WMA SmartBrief daily newsletter.

Here are the top article from January 2015.

Lessons from epic redesign failures

Where navigation menus are headed next

How Google Analytics can guide UX design

Design lessons from Orangina's website

Designers try to build a better Amazon

If you'd like to subscribe the free daily WMA Smartbrief, subscribe here.


Special Offers

We are heading into the Spring conference season. Here are the conferences that the WMA recommends:

Clickz Live New York

clickzlive-newyork 2March 30-April 1
New York Marriott Marquis

With over 15 years of experience delivering the most cutting edge digital marketing events around the world, ClickZ Live (formerly SES Conference & Expo) provides an unrivalled forum to hear from world-renowned speakers as they deliver an action packed, educationally focused agenda on the latest digital marketing tips, tricks and tools that will blow your mind, make you re-think your strategy and provide actionable takeaways to revolutionize your marketing campaigns.

ad:tech San Francisco

T-210x150-AdTechMay 20-21
Moscone Center West

ad:tech is a conference and exhibition where the marketing, technology and media communities come together to share new ways of thinking, build strong partnerships, and define new strategies to address the key industry challenges and opportunities.


DigimarconMay 27-28 2015
Loews Santa Monica Beach Hotel, CA

DIGIMARCON WEST 2015 Conference showcases the most audacious and thought provoking speakers in the digital marketing industry, providing attendees with emerging strategies, the latest innovative technologies, best practices, and insights from successful digital marketing campaigns. Whether it’s building customer loyalty, increasing sales, improving lead generation, or driving greater consumer engagement, the DIGIMARCON WEST 2015 program has been specifically designed to help attendees develop their audience.

Here are some additional resources to make you a more effective online marketer:

Econtent Magazine

Econtent MagEContent is a leading authority on the businesses of digital publishing, media, and marketing, targeting executives and decision-makers in these fast-changing markets. By covering the latest tools, strategies, and thought-leaders in the digital content ecosystem, EContent magazine and EContentmag.com keep professionals ahead of the curve in order to maximize their investment in digital content strategies while building sustainable, profitable business models.

Subscribe to EContent Magazine today.

Website Magazine

issue37If you're not already getting Website Magazine, you should be. There's no charge within the US and available for a small fee outside the U.S.(covers the extra shipping). It has great in depth articles that are helpful and well written.

Use this link to sign up to receive the next Free issue.

Webmaster Radio

webmaster-radio-logoWebmasterRadio.fm is on 24 hours a day, 7 days a week online radio station dedicated to helping online marketing professionals better understand the dynamic online marketplace. Shows can be listened to live or from the extensive archive of previously recorded programming.

WebMaster Radio is advertising supported radio. Be sure to check out the advertising opportunities on Webmaster Radio.


AWAdb_logoIf you have not done so yet, be sure to check out the Award Winning Interactive Agency Database or AWAdb. Inclusion in the website is free if you qualify and listings are automatically upgraded to the Premium Level if the agency has won an award from the WMA in the past year (Another great reason to enter our award programs!).

If you are looking for an agency to help with your interactive marketing needs, you can search thousands of full service advertising agencies and interactive agencies that been recognized by major award programs for their outstanding interactive work.

Subscribe to the WMA SmartBrief

WMA SmartBrief NewsletterCreated by SmartBrief, a business news publisher, in partnership with WMA. You receive a concise daily snapshot of the web marketing industry with news from leading publications and websites. Summaries of what matters to you, written by expert editors to save you time and keep you informed and prepared. Now you can keep current with your industry without having to sift through the news every day.

Click here to sign up for the free WMA SmartBrief.
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