December 2014
Interactive Briefing
for Digital Marketing Professionals
WMA | WebAwards | IAC Awards | MobileWebAwards
MobileWebAwards Statues
What's New at WMA 

AS 2014 comes to a close, hereís whatís happening at the Web Marketing Association:

MobileWebAwards Winners Announced

Mobile_Logo_125x125The Web Marketing Association is pleased to announce the winners its third annual international MobileWebAward competition. This award program recognizes the individual and team achievements of Web professionals all over the world who create and maintain the best mobile Websites and the best mobile applications. The complete list of winners can be found at www.mobile-webaward.org.

The MobileWebAwards were judged on seven criteria seen as requirements for a success mobile website or mobile app. They include Creativity, Impact, Design, Content, Interactivity, Ease of use and Use of the medium. Each mobile website or mobile app entry is judged against other entries of the same format in its industry category and then against an overall standard of excellence.

This yearís top awards include:

Noble Studios won Best of Show Mobile Website for Queens University of Charlotte, which also was recognized as Best University Mobile Website. Queens turned to Noble Studios to capture the feeling of being at the University virtually. Noble designed and developed an interactive campus tour with customizable components so prospective students could envision their college experience. They can select their area(s) of study and interest. Students are then given an interactive grid of results based on their answers.

Spark won Best of Show Mobile Application for Martin Guitar Tuner, which also was awarded Best Music Mobile Application. In addition to the guitar tuner, there is a design-your-own custom guitar component of the app, where the user can pick different body styles, wood and decorations and then share the image on social media.

Klick Health was named Top Interactive Agency for the 2014 MobileWebAwards competition. They received 9 awards, including: Best Publishing Mobile Website, Best Game Site Mobile Application, Best Pharmaceuticals Mobile Application, Best Biotechnology Mobile Website, Best Technology Mobile Website, Best Employment Mobile Website, Best Intranet Mobile Website, Best Marketing Mobile Website and Best Blog Mobile Website

Two firms were named an Outstanding Mobile Interactive Developer this year. They are RED Interactive Agency (6 awards) and Risdall Public Relations (5 awards).

A complete list of winners can be found on the award programís Website.

We congratulate all of our winners and thank everyone who participated in this year's award program, with special thanks going out to our esteemed panel of judges.

IAC Awards 13th annual Call For Entries

IAClogo_FBThe Web Marketing Association announces the Call for Entries for the 13th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising.

This international award program will evaluate all forms of online advertising, including email, page-based ads, online newsletters, mobile apps, Websites, video and social media in 86 industry categories. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 30, 2015.

Entering is easy. Simply create a Nominator Account or log in to an existing Nominator Account. Upload your creative and pick you industry and format. We'll send our judges to evaluate it based on creativity, innovation, impact, design, copywriting, and use of the medium. If you have the highest average score in your industry, you're a winner!

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2014, 13 agencies won this honor.

The 2015 Internet Advertising Competition Awards are sponsored by Burst Media, Small Army, Vertical Response, EContent Magazine, ad:tech conferences, Clickz Live, Webmaster Radio and Website Magazine.


IAC Award Call for Judges

IAClogo_FBThe Web Marketing Associationís 13th annual Internet Advertising Competition (IAC) Award program is looking for experienced online professionals to help adjudicate this yearís award program. To nominate yourself or someone within your organization, please complete the Judgeís Nomination Form.

Internet and advertising professionals selected as judges will be contacted during the first week of January.

Bill Rice
Web Marketing Association

Awards Update

Interactive Advertising Competition (IAC) Awards -- The 13th annual IAC Awards Call for Entries is now underway! The deadline to enter is January 30, 2015.

MobileWebAwards -- 2014 MobileWebAwards competition are now available on the competition website. Congrats to all of our winners!

WebAward Competition -- The WebAward Competition 19th annual award program will kick off in late March.


SmartbriefEach month, Interactive Briefing will feature the top articles appearing in the WMA SmartBrief daily newsletter.

Here are the top articles from November 2014:

What to avoid when designing a website

Where Web design is headed next year

Common usability mistakes to avoid

Forrester: Facebook, Twitter aren't working for marketers

How to pair red hues in Web design

If you'd like to subscribe the free daily WMA Smartbrief, subscribe here.


Special Offers

Website Magazine

issue37If you're not already getting Website Magazine, you should be. There's no charge within the US and available for a small fee outside the U.S.(covers the extra shipping). It has great in depth articles that are helpful and well written.

Use this link to sign up to receive the next Free issue.

Webmaster Radio

webmaster-radio-logoWebmasterRadio.fm is on 24 hours a day, 7 days a week online radio station dedicated to helping online marketing professionals better understand the dynamic online marketplace. Shows can be listened to live or from the extensive archive of previously recorded programming.

WebMaster Radio is advertising supported radio. Be sure to check out the advertising opportunities on Webmaster Radio.

Econtent Magazine

Econtent MagEContent is a leading authority on the businesses of digital publishing, media, and marketing, targeting executives and decision-makers in these fast-changing markets. By covering the latest tools, strategies, and thought-leaders in the digital content ecosystem, EContent magazine and EContentmag.com keep professionals ahead of the curve in order to maximize their investment in digital content strategies while building sustainable, profitable business models.

Subscribe to EContent Magazine today.


AWAdb_logoIf you have not done so yet, be sure to check out the Award Winning Interactive Agency Database or AWAdb. Inclusion in the website is free if you qualify and listings are automatically upgraded to the Premium Level if the agency has won an award from the WMA in the past year (Another great reason to enter our award programs!).

If you are looking for an agency to help with your interactive marketing needs, you can search thousands of full service advertising agencies and interactive agencies that been recognized by major award programs for their outstanding interactive work.

Subscribe to the WMA SmartBrief

WMA SmartBrief NewsletterCreated by SmartBrief, a business news publisher, in partnership with WMA. You receive a concise daily snapshot of the web marketing industry with news from leading publications and websites. Summaries of what matters to you, written by expert editors to save you time and keep you informed and prepared. Now you can keep current with your industry without having to sift through the news every day.

Click here to sign up for the free WMA SmartBrief.
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