Online advertising is back in the spotlight.  It's time for the Call foe Entries for the third annual 2005 Interactive Advertising Competition Awards.  The IAC Awards honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The competition Web site is located at and the deadline for entry is January 31, 2005.

This year we have made a number of exciting changes to the competition based upon feedback from past participants and judges.  The most notable changes affect the industry categories and advertising mediums in which to compete and the physical award you will receive if you win.  We have also added a new level of award.

New Industry Categories and Advertising Mediums

This year we have increased the number of industry categories available to compete within.  They now are identical to the WebAward competition categories with the addition of "Ads the client did not pick".  This will allow participants to compete head to head against other ads within the same industry.

On the other hand, advertising mediums have been reduced to simplify the entry process.  This year we will recognize five major categories of online advertising: page-based online ads, email-based, online newsletters interactive applications and microsites/landing pages.  Within these broad categories we will also recognize individual creative efforts as well as campaigns, including an integrated campaign category.

New Awards

In the past, IAC Award winners have received certificates of achievement to recognize their accomplishment.  This year, the Web Marketing Association will be presenting a handsome 5x7 acrylic trophy mounted on a solid American walnut base to the IAC Award winners.  After the competition, we will also make these awards available for past IAC Winners.

We also will be introducing a new award level in this year's IAC Awards.  Entries that do not win best of their industry will be considered for an Outstanding Advertising Award based upon their overall judges scores.  Winners of the Outstanding Advertising Award will receive a certificate of achievement.

Best of show winners be announced in each of the advertising mediums selected from all of the best of industry winners.


Online Advertising on the Rise

The media is constantly remaining us that online advertising, in all its forms, is once again on the rise and becoming a significant tool in attracting consumers.  This growth has led to an overwhelming creative effort to develop interesting and effective online advertising.   The IAC Awards were developed to showcase the creative work done by online professionals.  It is an opportunity to demonstrate to clients and senior management your shops skill in developing great online advertising.  It does not hurt your new business efforts when a potential client sees a self full of awards from the Web Marketing Association.

Finally, if you are an seasoned online advertising professional and would like to participate in the IAC Awards as a judge and you have not done so in the past, please complete the judges nomination form to be considered for this competition.

We hope that the changes we have instituted this year will make the IAC Awards even more valuable to you than in the past. While other award shows may have a category for interactive advertising, the IAC Awards are the only show dedicated to this critically important advertising medium. We hope you continue to support our efforts by participating in this worth while event.


Bill Rice
Web Marketing Association

Congratulations to Otis Meyer, Internet Marketing Director for Kia Motors America for being selected to receive the HP 1000 Photo Scanner for completing the Interactive Briefing Survey. Thanks to all who participated in the survey.


Interactive Advertising Competition (IAC) Awards - 2005 Competition is now accepting entries.  There are a lot of changes so be sure to read the guidelines. Deadline for entry is January 31st.

WebAward Competition - The 9th annual WebAwards will begin accepting nominations in April. If you would like to recommend a new industry category to be included for 2005, please email William Rice at 

Interactive Investor Relations Awards -
2004 Winners are posted in the IIR Awards site. .2005 IIR Awards will begin accepting entries in February.

Campaign Ads Lead to User Action and More Data Gathering - BURST! Media Study finds that a third of online users click on campaign or advocacy ads.

What's Driving You To Hit The Send Button? - What do hunting, farming, and email frequency have in common? Morgan Stewart, ExactTarget's Director of Strategic Services, explains the changing views of when to send email.

How Do You Create A Veritable Feast For the Senses Online? - Branding has become an important element of any business, but it’s especially important in the restaurant industry where dining and bar establishments are a dime a dozen and finished faster than your favorite bottle of vino.


New MarketingSherpa "Email Metrics Guide"

Order by December 31st to get your WMA member bonus!

Get real-life email result stats from 2,293 marketers: open, click, conversion rates and more.

Find out what's working (and what's not) in B-to-B and B-to-C email, plus 167-charts & tables to make your 2005 budget easier.

WMA members get the $29.00 report "Top 5 Email Marketing Case Studies" when you buy the Email Metrics Guide by December 31, 2004. For more information, visit:


Small Websites, Great Results by long time WebAward judge Doug Addison promises to be the definitive book on the new movement of website design and creation that is sweeping the internet. This new book expertly shows how smaller and focused websites are better than bloated sites, and that quality is much better than quantity. The author provides a treasure chest of insight, ideas, and design how-tos about how to make websites really work for small businesses and individuals who can benefit from a web presence. Design ideas and marketing techniques are developed and showcased to help readers understand that with some basic design, simple development techniques, and smart strategy, they can succeed on the web with a small, but highly focused, website. Visit Doug online at or order the book from Amazon.


Are you getting enough email from the Web Marketing Association? Or maybe too much.  The WMA is implementing a new mailing list management page with the help of Exact Target, our email sponsor.  Now you can update your profile and select only the email you wish to receive over the course of the year. Normally, we email only our monthly newsletter, Interactive Briefings, and notices of our various award competitions, but now you can decide what is right for you.  Please take a moment and update your profile today!



P.S. Help us to get the word out.  Please forward this newsletter to other Internet professionals you feel could benefit from its information.