For us, March Maddness means Awards Maddness! Read on to see what's happening at the Web Marketing Association this month.
2014 WebAward Competition Off and Running
The Web Marketing Association is pleased to announce the call for entries for its 18th annual international WebAward competition. The WebAwards are the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site. It recognizes the individual and team achievements of Web professionals all over the world who create and maintain outstanding Web sites. The deadline for entry for the 2014 WebAwards is May 30, 2014.
Entering is easy. Simply create a nominator account or log into an existing account from past years. This password protected area will allow you to enter multiple sites, edit the information up to when the judging begins and receive updates, results and feedback on your entries throughout the competition.
Websites are judged on seven criteria, including design, innovation, content, technology, interactivity, copy writing and ease of use and receive a numeric score. Each WebAward entry is judged against other entries in its industry category and then against an overall standard of excellence. Entrants also benefit from receiving valuable feedback from the WebAwards professional judging panel on their Web site development efforts.
This year's top awards will include:
• A "Best of Industry" WebAward will be given in each of the 96 industry categories, including Education, Healthcare, Travel, B2B, Banking, Non-profits and others.
• The competition's highest honor, the 2014 WebAward "Best of Show," will be given to the one site that the judges believe represents the pinnacle of outstanding achievement in Web development. Last year's Best of Show winner was BETC Paris for their exceptional work on Peugeot RCZ Test Driver. The site was also recognized as Best Automobile Website.
• The Web Marketing Association will also recognize the interactive agency winning the most awards in the competition with the "Top Interactive Agency" WebAward. For the second time, the Top Agency award was awarded to Risdall Marketing Group taking home 37 WebAwards.
• Interactive and advertising agencies that win a 2014 WebAward will automatically be included in the Award Winning Agency Database with a free premium listing.
• Each year, many agencies and some corporations win multiple awards and deserve additional recognition. This year, we will recognize each organization that wins 6 or more WebAwards with an Outstanding Interactive Developer trophy. In 2013, there were 19 agencies recognized with this prestigious award.
Judging for the 2014 WebAwards will take place in June through August and winners will be announced in September. Judges will consist of a select group of Internet professionals who have direct experience designing and managing Web sites,-including members of the media, interactive creative directors, site designers, content providers and webmasters - with an in-depth understanding of the current state-of-the-art in Web site development and technology. Past judges have included top executives from leading organizations such as Universal McCann, SapientNitro, T Rowe Price, Bridge Worldwide, Disney, Euro RSCG, Boeing, Huge, ING Direct, VML, Facebook, J. Walter Thompson, Gartner, Possible Worldwide, YUM!, Cuker Interactive, PayPal, Razorfish, Munich Re, Refinery, Ernst & Young, Magellan Health Service, R/GA, Family Cookbook Project, Saatchi & Saatchi, SAP, Starwood Hotel, and Website Magazine.
The 2014 WebAwards are sponsored by the following leading organizations: Burst Media, EContent Magazine, ExactTarget, ad:tech conferences, Webmaster Radio, and Website Magazine. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.
2014 IAC Awards Judging Almost Complete
The 12th annual Internet Advertising Competition (IAC) Awards judging is now complete and we are tabulating the winners. Participants will be notified by email in the comming weeks and winners will be posted to the competition website the first week of April. The Competition Web site is located at www.IACAward.org.
This month, you can enter to win a free pass to Clickz Live, formally SES Conferences, March 31st to April 3rd 2014 from the Web Marketing Association. This is the global conference designed by digital marketers for digital marketers. ClickZ Live is the evolution of SES Conference & Expo. SES established itself as a leading conference for digital marketers and now takes on the identity of the industry's premier digital marketing publication: ClickZ.com. The natural transition reflects the ever-evolving changes taking place in the digital marketing industry. The Platinum Conference Pass to Clickz Live New York is valued at $2,195.
To enter, simply go to this blog post and enter your name, job title, company and email address before the deadline of March 21, 2014. You can also earn extra entries by Liking us on Facebook and tweeting about the drawing!
Congratulations to Karen Marcus of Freedom House for winning last month's drawing for a free full conference pass to ad:tech San Francisco((March 26-27) from the Web Marketing Association.
Interactive Advertising Competition (IAC)Awards - -- The 12th annual IAC Awards is completing the judging phase and will be announcing winners shortly.
WebAward Competition - The 2014 WebAward Competition 18th annual Call for Entries is now underway. The entry deadline is May 30, 2014.
MobileWebAwards - -- 2014 MobileWebAwards competition will begin it's next call for entries in August.
Stay in touch with the Web Marketing
Top 5 articles last month on WMA SmartBrief -- Each month, Interactive Briefing will feature the top articles appearing in the WMA SmartBrief daily newsletter. Subscribe to the free WMA SmartBrief here.
The Web Marketing Association supports several important industry conferences. Here are some of the events you should consider attending his year.
ad:tech is the leading digital marketing event for 8,500+ marketing and technology professionals from all over the world - a marketplace for buying and selling, a community for networking, a forum for exchanging ideas and an opportunity for contributing to industry trends and initiatives. At ad:tech San Francisco, you can experience two action-packed days with keynotes, education led by digital marketing's best and brightest, hundreds of leading-edge suppliers - from established players to the newest startups - nonstop networking and much, much more.
Social Media Marketing World 2014 is the world's largest social media marketing conference. By attending, you'll make connections with 80+ of the world's top social media pros (plus 2000 of your peers) and you'll discover amazing ideas that'll transform your social media marketing.
Live New York
ClickZ Live is the evolution of SES Conference & Expo. SES established itself as a leading conference for digital marketers and now takes on the identity of the industry's premier digital marketing publication, sister brand, ClickZ.com. ClickZ Live is a next-generation event that addresses the increasing change of pace in the digital marketing industry, to meet the diverse educational needs of today's online marketing community.
SMX London is programmed by the sharpest minds and most experienced team in search marketing. Together, Search Engine Land editor-in-chief Danny Sullivan and executive editor Chris Sherman have covered the topics, interviewed the news makers and educated generations of search marketers. Enter the code "WMA14" when you sign up and receive a 15% discount.
Here are some industry publications that are must-reads for all Internet marketing professionals.
If you're not already getting Website Magazine, you should be. There's no charge within the US and available for a small fee outside the U.S.(covers the extra shipping). It has great in depth articles that are helpful and well written. Use this link to sign up to receive the next issue.
Take your 'Net presence to the next level with Website Magazine Pro subscription, a digital publication distributed to over 145,000 Internet industry insiders. Receive practical guidance on search marketing, social media, web design, software and more each month. For just $44.95/yr, you'll have access to the techniques, trends and tactics you need to accelerate your Web success.
Website Magazine's Editor-in-Chief Pete Prestipino has also published a companion book for those looking to master the fundamentals of Web success. A perfect Internet training tool, Web 360 from Website Magazine covers a wide range of topics, from domain names and hosting to email and analytics and nearly everything else in between. Learn more at www.Web360book.com.
EContent is a leading authority on the businesses of digital publishing, media, and marketing, targeting executives and decision-makers in these fast-changing markets. By covering the latest tools, strategies, and thought-leaders in the digital content ecosystem, EContent magazine and EContentmag.com keep professionals ahead of the curve in order to maximize their investment in digital content strategies while building sustainable, profitable business models. Subscribe to EContent Magazine today.
WebMaster Radio is advertising supported radio. Be sure to check out the advertising opportunities on Webmaster Radio.
Award Winning Agency Database
If you have not done so yet, be sure to check out the Award Winning Interactive Agency Database or AWAdb. Inclusion in the website is free if you qualify and listings are automatically upgraded to the Premium Level if the agency has won an award from the WMA in the past year (Another great reason to enter the WebAwards this year!).
If you are looking for an agency to help with your interactive marketing needs, you can search thousands of full service advertising agencies and interactive agencies that been recognized by major award programs for their outstanding interactive work. The AWAdb can be searched by several fields that are cumulative in helping to narrow your search quickly. Visitors can search by agency name, location, languages, or even specialty. The site also offers an Interactive Agency Map that allows the user to click on the geographic area they are interested in and drill down to see the exact locations of various award winning agencies.
By now you should have already seen the new daily newsletter created for the Web Marketing Association by SmartBrief, Inc. Knowledgeable editors handpick key articles from hundreds of publications, summarize them and provide direct links to the original sources that will provide you with the daily web development and marketing news that really matters.
If you are not subscribed yet you can Subscribe to the WMA SmartBrief here.
If you are interested in advertising in the WMA SmartBrief, the only way to reach our members, please contact Dena Malouf, SmartBrief Association Publisher at 202-407-7837.
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