Welcome to the first Interactive Briefing of 2014. Read on to see what's happening at the Web Marketing Association this month.

2014 IAC Awards Deadline less than three weeks away!

The Call for Entries for the 12th annual Internet Advertising Competition (IAC) Awards is nearing it's deadline. This international award program will evaluate all forms of online advertising in 86 industry categories. The Competition Web site is located at www.IACAward.org and the deadline for entry is January 31, 2014.

Awards will be presented within each of advertising formats:
Best Social Media Campaign
Best Online ad (including banner, pop-up or interstitial)
Best Rich media online ad
Best Email message
Best Online newsletter
Best Website (including landing pages and microsites)
Best Online video
Best Mobile applications
Best Integrated ad campaign

Entering is easy. Simply create a Nominator Account or log in to an existing Nominator Account. Upload your creative and pick you industry and format. We'll send our judges to evaluate it based on creativity, innovation, impact, design, copywriting, and use of the medium. If you have the highest average score in your industry, you're a winner!

Top Agency & Outstanding Developer Awards

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received.

As an effort to recognize those agencies who's work consistently is recognized as award-winning, agencies that win more the 6 IAC Awards in a single competition will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. Winners will receive a crystal trophy similar to the Best of Industry winners to display their achievement.

Help us Spread the word!

We need your help to let other marketing professionals know it's time to enter the IAC Awards. Please blog, tweet and post our call for entries online. Also tell all of your friends in online marketing to give the awards a try. You will find all of the details on our press release.

2014 IAC Awards Call for Judges

This is the final call for new Internet Advertising Competition Awards Judges. We are looking for individuals who have direct experience developing online advertising who can serve on our judges panel. Our judges must have an in-depth understanding of the current state-of-the-art in web advertising, an eye for a well-designed ad and the objectivity to score entries according to a predefined set of criteria.

To nominate yourself or someone within your organization, please complete the Judge's Nomination Form.

WMA Facebook Page

If you have not checked out the Web Marketing Association Facebook Page, what are you waiting for! We regularly offer tips an hints for winning valuable awards, provide links to interesting industry articles and even hold drawings for major industry conference passes and AMEX gift cards. Follow us today and tell your friends to as well.

Conference Drawing

This month, we are holding a drawing to win a free full conference pass to Tech Marketing 360 (February 18-20, 2014 in Dana Point, CA), the only event dedicated to technology marketers. Check out the bottom of this newsletter for a discount offer, or you can win a conference pass from us!

To enter, simply go to this blog post and enter your name, job title, company and email address before the deadline of January 28, 2014. You can also earn extra entries by Liking us on Facebook and tweeting about the drawing!

Bill Rice
President
Web Marketing Association


 

Interactive Advertising Competition (IAC)Awards - -- The 12th annual call for entry is now underway. Deadline for entry is January 31, 2014. Don't miss out on this opportunity to Promote yourself and your work!

MobileWebAwards - -- 2013 MobileWebAwards competition winners are now available. Check out the website for complete results.

WebAward Competition - The 2013 WebAward Competition next call for entries will begin in March, 2014.

Stay in touch with the Web Marketing Association:
White list our new email address, or add it to your address: news@webmarketingassociation.org and our mailing IP address 71.16.87.242
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Top 5 articles last month on WMA SmartBrief -- Each month, Interactive Briefing will feature the top articles appearing in the WMA SmartBrief daily newsletter. Subscribe to the free WMA SmartBrief here.

The most talked-about Web designs of 2013

Latest color trend in Web design: Super-saturated colors

Web design trends that won't survive the new year

Rookie social media errors that businesses make

Stylish social media icon kits to save you time

 

The Web Marketing Association supports several important industry conferences. Here are some of the events you should consider attending his year.

Social Media for Customer Care Summit
January 29-31
The Hotel Kabuki, San Francisco, CA

Companies already have many of the necessary resources at their disposal to deliver customer care via their social channels; it is just a matter of leveraging and expanding those resources to deliver care in a consistent, efficient, tailored manner. At Customer Management IQ's Social Media for Customer Care Summit, you will have the opportunity to learn from experts about how to use this media effectively.

Tech Marketing 360 Conference
February 18-20, 2014
Dana Point, CA

Tech Marketing 360 is the only event dedicated to technology marketers. Discover the most current and cutting-edge innovations and strategies to drive tech marketing success, and hear from and engage with companies like Mashable, Dun & Bradstreet, ExactTarget, IDC, Microsoft, LinkedIn, SAS, Oracle, Leo Burnett, Young & Rubicam, Juniper Networks and more - all in an intimate, upscale setting. Register with code CMWMA14 and save $100 on current pricing.

ad:tech San Francisco
March 26-27, 2014
Moscone Center West, San Francisco

ad:tech is the leading digital marketing event for 8,500+ marketing and technology professionals from all over the world - a marketplace for buying and selling, a community for networking, a forum for exchanging ideas and an opportunity for contributing to industry trends and initiatives. At ad:tech San Francisco, you can experience two action-packed days with keynotes, education led by digital marketing's best and brightest, hundreds of leading-edge suppliers - from established players to the newest startups - nonstop networking and much, much more.

Clickz Live New York
March 31-April 3, 2014
New York Marriott Marquis

ClickZ Live is the evolution of SES Conference & Expo. SES established itself as a leading conference for digital marketers and now takes on the identity of the industry's premier digital marketing publication, sister brand, ClickZ.com. ClickZ Live is a next-generation event that addresses the increasing change of pace in the digital marketing industry, to meet the diverse educational needs of today's online marketing community.

Here are some industry publications that are must-reads for all Internet marketing professionals.

Website Magazine

If you're not already getting Website Magazine, you should be. There's no charge within the US and available for a small fee outside the U.S.(covers the extra shipping). It has great in depth articles that are helpful and well written. Use this link to sign up to receive the next issue.

Take your 'Net presence to the next level with Website Magazine Pro subscription, a digital publication distributed to over 145,000 Internet industry insiders. Receive practical guidance on search marketing, social media, web design, software and more each month. For just $44.95/yr, you'll have access to the techniques, trends and tactics you need to accelerate your Web success.

Website Magazine's Editor-in-Chief Pete Prestipino has also published a companion book for those looking to master the fundamentals of Web success. A perfect Internet training tool, Web 360 from Website Magazine covers a wide range of topics, from domain names and hosting to email and analytics and nearly everything else in between. Learn more at www.Web360book.com.

EContent Magazine

EContent is a leading authority on the businesses of digital publishing, media, and marketing, targeting executives and decision-makers in these fast-changing markets. By covering the latest tools, strategies, and thought-leaders in the digital content ecosystem, EContent magazine and EContentmag.com keep professionals ahead of the curve in order to maximize their investment in digital content strategies while building sustainable, profitable business models. Subscribe to EContent Magazine today.

WebMaster Radio
WebmasterRadio.fm is on 24 hours a day, 7 days a week online radio station dedicated to helping online marketing professionals better understand the dynamic online marketplace. Shows can be listened to live or from the extensive archive of previously recorded programming.

WebMaster Radio is advertising supported radio. Be sure to check out the advertising opportunities on Webmaster Radio.

Award Winning Agency Database

If you have not done so yet, be sure to check out the Award Winning Interactive Agency Database or AWAdb. Inclusion in the website is free if you qualify and listings are automatically upgraded to the Premium Level if the agency has won an award from the WMA in the past year (Another great reason to enter the WebAwards this year!).

If you are looking for an agency to help with your interactive marketing needs, you can search thousands of full service advertising agencies and interactive agencies that been recognized by major award programs for their outstanding interactive work. The AWAdb can be searched by several fields that are cumulative in helping to narrow your search quickly. Visitors can search by agency name, location, languages, or even specialty. The site also offers an Interactive Agency Map that allows the user to click on the geographic area they are interested in and drill down to see the exact locations of various award winning agencies.

SmartBrief Newsletter

By now you should have already seen the new daily newsletter created for the Web Marketing Association by SmartBrief, Inc. Knowledgeable editors handpick key articles from hundreds of publications, summarize them and provide direct links to the original sources that will provide you with the daily web development and marketing news that really matters.

If you are not subscribed yet you can Subscribe to the WMA SmartBrief here.

If you are interested in advertising in the WMA SmartBrief, the only way to reach our members, please contact Dena Malouf, SmartBrief Association Publisher at 202-407-7837.

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