November is when we announce the winners of the MobileWebAwards and launch the IAC Awards and give thanks for all that we are blessed with throughout the year. I would like to take this time to thank everyone who has helped the Web Marketing Association this year. We are a volunteer organization and it takes a lot of individual effort to make our international award programs so valuable to the online marketing community. From our participants, to our judges, to everyone who helps get the word out about us, thank you for your contributions to make us a successful showcase for online marketing.

2013 MobileWebAwards Results

The Web Marketing Association is pleased to announce the winners its second annual international MobileWebAward competition. This award program recognizes the individual and team achievements of Web professionals all over the world who create and maintain the best mobile Websites and the best mobile applications. The complete list of winners can be found at www.mobile-webaward.org.

This year's top awards include:

Huge and Newsweek won Best of Show Mobile Website for The Redesigned Newsweek.com, which also was recognized as Best News Mobile Website. Newsweek tasked Huge with developing a digital experience that leveraged the best elements of its digital-savvy sister publication, The Daily Beast, while preserving a distinct look-and-feel that would stay true to the Newsweek brand.

UBM Design Central and ARM won Best of Show Mobile Application for Signum, which also was awarded Best Electronics Mobile Application. Signum is a great example of how electronic publication is changing the reading experience. The quarterly e-mag uses hyperlinks, animation, and embedded video to create a highly interactive experience for the reader.

Aperto Move GmbH of Berlin, Germany was named Top Interactive Agency for the second MobileWebAwards competition in a row. They received 9 awards, including: Best Investor Relations Mobile Application, Best Catalog Mobile Website, Best Directory or Search Engine Mobile Application, Best Environmental Mobile Application, Best Toy & Hobby Mobile Application, Best Events Mobile Website, Best Game Site Mobile Application, Best Government Mobile and Best TV Mobile Website.

Risdall Marketing Group was named an Outstanding Mobile Interactive Developer for receiving 8 MobileWebAwards in this year's program.

2014 IAC Awards Call for Entries

The Call for Entries for the 12th annual Internet Advertising Competition (IAC) Awards is now underway. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This international award program will evaluate all forms of online advertising in 86 industry categories. The Competition Web site is located at www.IACAward.org and the deadline for entry is January 31, 2014.

Awards will be presented within each of advertising formats:
Best Social Media Campaign
Best Online ad (including banner, pop-up or interstitial)
Best Rich media online ad
Best Email message
Best Online newsletter
Best Website (including landing pages and microsites)
Best Online video
Best Mobile applications
Best Integrated ad campaign

Entering is easy. Simply create a Nominator Account or log in to an existing Nominator Account. Upload your creative and pick you industry and format. We'll send our judges to evaluate it based on creativity, innovation, impact, design, copywriting, and use of the medium. If you have the highest average score in your industry, you're a winner!

Top Agency Award

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.

Outstanding Developer Awards

As an effort to recognize those agencies who's work consistently is recognized as award-winning, agencies that win more the 6 IAC Awards in a single competition will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. Winners will receive a crystal trophy similar to the Best of Industry winners to display their achievement.

Help us Spread the word!

We need your help to let other marketing professionals know it's time to enter the IAC Awards. Please blog, tweet and post our call for entries online. Also tell all of your friends in online marketing to give the awards a try. You will find all of the details on our press release.

Our Sponsors

Another group that is instrumental in making the Web Marketing Association's annual awards programs a success are our sponsors. Our award programs are sponsored by the following leading organizations: ExactTarget, Burst Media, BGT Partners, ad:tech conferences, Internet World UK, Search Engine Strategies, EContent Magazine, Webmaster Radio and Website Magazine.

2014 IAC Awards Call for Judges

Internet Advertising Competition (IAC) Awards are currently accepting entries and is looking for qualified judges to help adjudicate this year's award program. We are looking for individuals who have direct experience developing online advertising. Our judges must have an in-depth understanding of the current state-of-the-art in web advertising, an eye for a well-designed ad and the objectivity to score entries according to a predefined set of criteria.

To nominate yourself or someone within your organization, please complete the Judge's Nomination Form.

Bill Rice
President
Web Marketing Association

P.S. If your Mobile site won a WebAward, it is still eligible to enter the MobileWebAwards as well!


 

Interactive Advertising Competition (IAC)Awards - -- The 12th annual call for entry is now underway. Deadline for entry is January 31, 2014.

MobileWebAwards - -- 2013 MobileWebAwards competition winners are now available. Check out the website for complete results.

WebAward Competition - The 2013 WebAward Competition winners awards have been shipped. The next call for entries will begin in March, 2014.

Stay in touch with the Web Marketing Association:
White list our new email address, or add it to your address: news@webmarketingassociation.org and our mailing IP address 71.16.87.242
Sign up for the WMA SmartBrief Newsletter
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Top 5 articles last month on WMA SmartBrief -- Each month, Interactive Briefing will feature the top articles appearing in the WMA SmartBrief daily newsletter. Subscribe to the free WMA SmartBrief here.

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Alternatives to cookie tracking may shift online ad model

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The story behind LIQWID® and its journey to the 2013 WebAward For "Best Advertising Website"-- Here is look on how banner ads evolved and how one company is preparing for the future.

 

Each Fall, The Web Marketing Association supports several important industry conferences. Here are some of the events you should consider attending his year.

Tech Marketing 360 Conference February 18-20, 2014
Dana Point, CA

Tech Marketing 360 is the only event dedicated to technology marketers. Discover the most current and cutting-edge innovations and strategies to drive tech marketing success, and hear from and engage with companies like Dunn & Bradstreet, ExactTarget, IDC, Microsoft, LinkedIn, SAS, Young & Rubicam, and more - all in an intimate, upscale setting. Register with code CMWMA14 and save $100.

Here are some industry publications that are must-reads for all Internet marketing professionals.

Website Magazine

If you're not already getting Website Magazine, you should be. There's no charge within the US and available for a small fee outside the U.S.(covers the extra shipping). It has great in depth articles that are helpful and well written. Use this link to sign up to receive the next issue.

Take your 'Net presence to the next level with Website Magazine Pro subscription, a digital publication distributed to over 145,000 Internet industry insiders. Receive practical guidance on search marketing, social media, web design, software and more each month. For just $44.95/yr, you'll have access to the techniques, trends and tactics you need to accelerate your Web success.

Website Magazine's Editor-in-Chief Pete Prestipino has also published a companion book for those looking to master the fundamentals of Web success. A perfect Internet training tool, Web 360 from Website Magazine covers a wide range of topics, from domain names and hosting to email and analytics and nearly everything else in between. Learn more at www.Web360book.com.

EContent Magazine

EContent is a leading authority on the businesses of digital publishing, media, and marketing, targeting executives and decision-makers in these fast-changing markets. By covering the latest tools, strategies, and thought-leaders in the digital content ecosystem, EContent magazine and EContentmag.com keep professionals ahead of the curve in order to maximize their investment in digital content strategies while building sustainable, profitable business models. Subscribe to EContent Magazine today.

WebMaster Radio
WebmasterRadio.fm is on 24 hours a day, 7 days a week online radio station dedicated to helping online marketing professionals better understand the dynamic online marketplace. Shows can be listened to live or from the extensive archive of previously recorded programming.

WebMaster Radio is advertising supported radio. Be sure to check out the advertising opportunities on Webmaster Radio.

New Award Winning Agency Database

If you have not done so yet, be sure to check out the Award Winning Interactive Agency Database or AWAdb. Inclusion in the website is free if you qualify and listings are automatically upgraded to the Premium Level if the agency has won an award from the WMA in the past year (Another great reason to enter the WebAwards this year!).

If you are looking for an agency to help with your interactive marketing needs, you can search thousands of full service advertising agencies and interactive agencies that been recognized by major award programs for their outstanding interactive work. The AWAdb can be searched by several fields that are cumulative in helping to narrow your search quickly. Visitors can search by agency name, location, languages, or even specialty. The site also offers an Interactive Agency Map that allows the user to click on the geographic area they are interested in and drill down to see the exact locations of various award winning agencies.

SmartBrief Newsletter

By now you should have already seen the new daily newsletter created for the Web Marketing Association by SmartBrief, Inc. Knowledgeable editors handpick key articles from hundreds of publications, summarize them and provide direct links to the original sources that will provide you with the daily web development and marketing news that really matters.

If you are not subscribed yet you can Subscribe to the WMA SmartBrief here.

If you are interested in advertising in the WMA SmartBrief, the only way to reach our members, please contact Dena Malouf, SmartBrief Association Publisher at 202-407-7837.

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