November is when we launch the IAC Awards and give thanks for all that we are blessed with throughout the year. I would like to take this time to thank everyone who has helped the Web Marketing Association this year. We are a volunteer organization and it takes a lot of individual effort to make our international award programs so valuable to the online marketing community. From our participants, to our judges, to everyone who helps get the word out about us, thank you for your contributions to make us a successful showcase for online marketing.

2013 IAC Awards Call for Entries

The Call for Entries for the 11th annual Internet Advertising Competition (IAC) Awards is now underway. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This international award program will evaluate all forms of online advertising in 86 industry categories. The Competition Web site is located at www.IACAward.org and the deadline for entry is January 31, 2013.

Awards will be presented within each of advertising formats:
Best Social Media Campaign
Best Online ad (including banner, pop-up or interstitial)
Best Rich media online ad
Best Email message
Best Online newsletter
Best Website (including landing pages and microsites)
Best Online video
Best Mobile applications
Best Integrated ad campaign
Best Ads the client did not choose

Entering is easy. Simply create a Nominator Account or log in to an existing Nominator Account. Upload your creative and pick you industry and format. We'll send our judges to evaluate it based on creativity, innovation, impact, design, copywriting, and use of the medium. If you have the highest average score in your industry, you're a winner!

Change to Top Agency Award

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.

Outstanding Developer Awards

As an effort to recognize those agencies who's work consistently is recognized as award-winning, agencies that win more the 6 IAC Awards in a single competition will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. Winners will receive a crystal trophy similar to the Best of Industry winners to display their achievement.

Help us Spread the word!

We need your help to let other marketing professionals know it's time to enter the IAC Awards. Please blog, tweet and post our call for entries online. Also tell all of your friends in online marketing to give the awards a try. You will find all of the details on our press release.

Our Sponsors

Another group that is instrumental in making the Web Marketing Association's annual awards programs a success are our sponsors. Our award programs are sponsored by the following leading organizations: ExactTarget, Burst Media, PR Newswire, BGT Partners, ad:tech conferences, Internet World UK, Search Engine Strategies, EContent Magazine, Webmaster Radio and Website Magazine.

2013 IAC Awards Call for Judges

Internet Advertising Competition (IAC) Awards are currently accepting entries and is looking for qualified judges to help adjudicate this year's award program. We are looking for individuals who have direct experience developing online advertising. Our judges must have an in-depth understanding of the current state-of-the-art in web advertising, an eye for a well-designed ad and the objectivity to score entries according to a predefined set of criteria.

To nominate yourself or someone within your organization, please complete the Judge's Nomination Form.

Conference Pass Drawings

In case you did not see it posted in our Facebook Group, congratulations to Mark Addison of Rocket Science for receiving a full conference pass to ad:tech NYC.

Keep reading our newsletters, you might be the next person to get to attend an industry-leading conference or win other prizes compliments of the Web Marketing Association!

Promoting your winning entries

Want to see how to effectively promote your awards once you've won? Check out Cuker Interactive's Award page. Winning awards is only half the battle. Using them effectively to promote your self and your company is the other half. Bill Rice President Web Marketing Association


 

WebAward Competition - The 2012 WebAward Competition winners have been announced and are available on the award's website. Congratulations to everyone who helped make this award program a success.

Interactive Advertising Competition (IAC)Awards - -- 2013 IAC Awards is now accepting entries. The Deadline for entry is January 31, 2013.

MobileWebAwards - -- 2012 MobileWebAwards competition winners have been announced and are available on the award's website.

Stay in touch with the Web Marketing Association:
White list our new email address, or add it to your address: news@webmarketingassociation.org and our mailing IP address 71.16.87.242
Sign up for the WMA SmartBrief Newsletter
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Top 5 articles last month on WMA SmartBrief -- Each month, Interactive Briefing will feature the top articles appearing in the WMA SmartBrief daily newsletter. Subscribe to the free WMA SmartBrief here.

Romney vs Obama: Who has the better website? The WebAward judges decide
How to create sites that are clean without being minimalist
Digital is everyone's job, says ad agency
Timing is everything, e-mail marketers say
Disney revamps website, putting marketing second to engagement

Holiday Spending Season 2012 Shopping Intentions, Attitudes and Behaviors of Online Adults - In the first half of October 2012, Burst Media surveyed more than 1,200 U.S. online adults aged 18 or older to gauge consumer sentiment and plans for the annual holiday spending season. Even with an early Thanksgiving that essentially gives shoppers more time to buy, consumers will be flocking online-and they are increasingly using smartphones and tablets to help cross items off of their lists.

 

Here are the top Internet Marketing Conferences that we will be supporting this Fall. They offer a great opportunity to keep up with current trends and to meet key people within the industry.

SES Conference: Chicago
November 12-16
Hyatt Regency Chicago

SES Conference & Expo provides marketing professionals, brand advertisers, agencies, and business leaders with the knowledge and tools needed to traverse the dynamic digital landscape. Designed for you by industry thought leaders and innovators, our instructional program will meet your needs whatever your experience level.

Be a part of the community, receive an unparalleled education, network with your peers, and achieve results!

Here are some industry publications that are must-reads for all Internet marketing professionals.

Website Magazine

If you're not already getting Website Magazine, you should be. There's no charge within the US and available for a small fee outside the U.S.(covers the extra shipping). It has great in depth articles that are helpful and well written. Use this link to sign up to receive the next issue.

Take your 'Net presence to the next level with Website Magazine Pro subscription, a digital publication distributed to over 145,000 Internet industry insiders. Receive practical guidance on search marketing, social media, web design, software and more each month. For just $44.95/yr, you'll have access to the techniques, trends and tactics you need to accelerate your Web success.

Website Magazine's Editor-in-Chief Pete Prestipino has also published a companion book for those looking to master the fundamentals of Web success. A perfect Internet training tool, Web 360 from Website Magazine covers a wide range of topics, from domain names and hosting to email and analytics and nearly everything else in between. Learn more at www.Web360book.com.

EContent Magazine

EContent is a leading authority on the businesses of digital publishing, media, and marketing, targeting executives and decision-makers in these fast-changing markets. By covering the latest tools, strategies, and thought-leaders in the digital content ecosystem, EContent magazine and EContentmag.com keep professionals ahead of the curve in order to maximize their investment in digital content strategies while building sustainable, profitable business models. Subscribe to EContent Magazine today.

WebMaster Radio
WebmasterRadio.fm is on 24 hours a day, 7 days a week online radio station dedicated to helping online marketing professionals better understand the dynamic online marketplace. Shows can be listened to live or from the extensive archive of previously recorded programming.

WebMaster Radio is advertising supported radio. Be sure to check out the advertising opportunities on Webmaster Radio.

SmartBrief Newsletter

By now you should have already seen the new daily newsletter created for the Web Marketing Association by SmartBrief, Inc. Knowledgeable editors handpick key articles from hundreds of publications, summarize them and provide direct links to the original sources that will provide you with the daily web development and marketing news that really matters.

If you are not subscribed yet you can Subscribe to the WMA SmartBrief here.

If you are interested in advertising in the WMA SmartBrief, the only way to reach our members, please contact Dena Malouf, SmartBrief Association Publisher at 202-407-7837.

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