Here is what is going on at the Web Marketing Association this September.
2012 WebAwards Winners Announced
The Web Marketing Association is pleased to announce the winners of its 16th annual WebAward Competition for Web site development. More than 2,000 entries from 42 countries were adjudicated in 96 industry categories during this year's competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology. A complete list of the winning sites can be found at the WebAward Web site at www.webaward.org.
Best of Show
The 2012 Best of Show WebAward is presented to UrbanDaddy for their exceptional work on "UrbanDaddy + Herradura Mixology Battle Royale" website. The site was also recognized as Best Marketing Website.
UrbanDaddy, a luxury lifestyle company for the digital world, custom created a multi-faceted brand awareness program for Brown Forman's Herradura Tequila. The aim of the campaign was to raise awareness and engage UrbanDaddy's affluent, educated, and lifestyle-focused members with the Herradura tequila brand and products. A microsite boasting interactive flash video dovetailed into a highly engaging sizzle reel backed by one ultimate goal: user voting and engagement. The experience was driven by viewers interacting with integrated icons that appear at certain milestones throughout the video. There were multiple layers to the experience: the main video, individual mixologist interviews, bespoke cocktail recipes and a voting interface, all tying into the big theme of the UrbanDaddy & Herradura Mixology Battle Royale between Los Angeles and San Francisco mixologists - where only one winner will come out on top, and whose fate is left in the hands of UrbanDaddy's cocktail and tequila enthusiasts.
Biggs|Gilmore was named Top Agency at the 2012 WebAward Competition, taking home a record 39 WebAwards. This is the third time Biggs|Gilmore has won the Top Agency WebAward. The Top Agency Award is given to recognize the consistently outstanding development going on at interactive firms. The firm also has been named Top Agency in the Web Marketing Association's Internet Advertising Competition for three straight years (2009, 2010 and 2011). Biggs|Gilmore is a digital creative agency with offices in Chicago and in Kalamazoo, Michigan. It was recognized in the 2012 WebAwards with Best Advocacy Website, Best Diversified Business Website, 7 Outstanding Website WebAwards and 28 Standard of Excellence WebAwards.
Outstanding Website Developers
19 agencies or companies were also recognized as Outstanding Website Developer for winning six or more WebAwards in 2012. They include:
The Web Marketing Association would like to thank everyone who made the 2012 WebAward Competition a success. A special thanks goes to our outstanding panel of expert judges who took time out of their busy schedules to submit thousands of scores for this year's entries and help establish the benchmark for online excellence.
WebAward Competition - The 2012 WebAward Competition winners have been announced and are available on the award's website. Congratulations to everyone who helped make this award program a success.
Interactive Advertising Competition (IAC)Awards - -- 2013 IAC Awards will begin accepting entries this November. 2012 winners are announced and posted on the site.
MobileWebAwards - -- 2012 MobileWebAwards competition winners have been announced and are available on the award's website.
Stay in touch with the Web Marketing Association:
Top 5 articles last month on WMA SmartBrief -- Each month, Interactive Briefing will feature the top articles appearing in the WMA SmartBrief daily newsletter. Subscribe to the free WMA SmartBrief here.
Traditional execs earn
twice as much as digital counterparts
Here are the top Internet Marketing Conferences that we will be supporting this Fall. They offer a great opportunity to keep up with current trends and to meet key people within the industry.
Connecting the digital media community for two days of purposeful learning and networking, ad:tech is a marketplace for buying & selling; a forum for exchanging ideas; and an opportunity to contribute to industry trends & initiatives. The event brings together leaders who are also doers shaping the industry: the exhibition presents progressive, innovative solutions and the conference features insights from high performing brand marketers.
Pubcon, the premier search and social media conference, will hold its multi-track Las Vegas event on October 15 - 18, 2012 at the Las Vegas Convention Center.
Pubcon, supported by the industry's leading businesses, speakers, exhibitors, and sponsors involved in social media, Internet marketing, search engines, and online advertising, offers an in-depth look at the future of technology presented by over 200 of the world's top speakers in more than 100 provocative cutting-edge sessions.
Pubcon Las Vegas 2012 will be one of the biggest and boldest international gatherings of optimization and new media innovators ever assembled. Register today at www.pubcon.com.
Only ad:tech spans the full ecosystem of advertising and technology that moves business forward and changes the role of digital marketers everywhere. With thought-leading speakers and a powerhouse stable of companies, ad:tech takes you from idea to action that will put you and your business ahead in just two days.
SES Conference & Expo provides marketing professionals, brand advertisers, agencies, and business leaders with the knowledge and tools needed to traverse the dynamic digital landscape. Designed for you by industry thought leaders and innovators, our instructional program will meet your needs whatever your experience level.
Be a part of the community, receive an unparalleled education, network with your peers, and achieve results!
Here are some industry publications that are must-reads for all Internet marketing professionals.
If you're not already getting Website Magazine, you should be. There's no charge within the US and available for a small fee outside the U.S.(covers the extra shipping). It has great in depth articles that are helpful and well written. Use this link to sign up to receive the next issue.
Take your 'Net presence to the next level with Website Magazine Pro subscription, a digital publication distributed to over 145,000 Internet industry insiders. Receive practical guidance on search marketing, social media, web design, software and more each month. For just $44.95/yr, you'll have access to the techniques, trends and tactics you need to accelerate your Web success.
Website Magazine's Editor-in-Chief Pete Prestipino has also published a companion book for those looking to master the fundamentals of Web success. A perfect Internet training tool, Web 360 from Website Magazine covers a wide range of topics, from domain names and hosting to email and analytics and nearly everything else in between. Learn more at www.Web360book.com.
EContent is a leading authority on the businesses of digital publishing, media, and marketing, targeting executives and decision-makers in these fast-changing markets. By covering the latest tools, strategies, and thought-leaders in the digital content ecosystem, EContent magazine and EContentmag.com keep professionals ahead of the curve in order to maximize their investment in digital content strategies while building sustainable, profitable business models. Subscribe to EContent Magazine today.
WebMaster Radio is advertising supported radio. Be sure to check out the advertising opportunities on Webmaster Radio.
By now you should have already seen the new daily newsletter created for the Web Marketing Association by SmartBrief, Inc. Knowledgeable editors handpick key articles from hundreds of publications, summarize them and provide direct links to the original sources that will provide you with the daily web development and marketing news that really matters.
If you are not subscribed yet you can Subscribe to the WMA SmartBrief here.
If you are interested in advertising in the WMA SmartBrief, the only way to reach our members, please contact Dena Malouf, SmartBrief Association Publisher at 202-407-7837.