A new year, a new budget and a new set of awards to be recognized with. Here is what is going on at the Web Marketing Association.
2012 IAC Awards Call for Entries
We have begun our count down to the deadline for entering the 10th annual Internet Advertising Competition Awards. Entries are starting to pour into each of the categories and this year is shaping up to be our best competition ever! There is still time to enter the 2010 Internet Advertising Competition (IAC) Awards - only three weeks away! The deadline for entry is January 31, 2012.
Here are some hints and suggestions to make your entries effectively get to the judges.
Stand Alone Pages - you do not have to create a separate page to enter a website, microsite or landing page. Simply enter the URL. Stand alone pages are needed for submitting a series of banner ads, email or integrated campaigns so the judges have one URL to see all of the creative.
Selecting industries - Often entries can fit into more than one industry category. If you do not want to enter into multiple categories with multiple chances to win, select the industry that you feel would help you best in your marketing efforts if you won. For example, would your banking ads do better in the "banking" category or "financial services"? Also consider who else might be entering the categories. You might be competing against investment firms as well as banks if you entered financial services in the example above.
Expanding campaigns - If you are submitting a campaign, look at the individual pieces of creative and see if any of them are strong enough to stand alone as en entry.
Check you URL - Please check to make sure your creative URL is correct and active. It's amazing how many entries each year get rejected by the judges because they cannot access the creative.
Make payments on time - If you need to request a company check be sent, please do not wait to enter on January 29, the entry deadline. Your entry can not be sent to the judges until it is complete and that includes receiving the payment. So plan ahead and order the check now.
Top Agency - Increase your chances of winning the prestigious Top Agency Award by contacting other offices of your agency if you have them and get them to enter as well.
Entering is easy. Simply create a Nominator Account or log in to an existing Nominator Account. Upload your creative and pick you industry and format. We'll send our judges to evaluate it based on creativity, innovation, impact, design, copywriting, and use of the medium. If you have the highest average score in your industry, you're a winner!
2012 IAC Awards Judges
The judging Panel for the 2012 Internet Advertising Competition(IAC) Awards has been selected and will be announced shortly. If you were nominated, but not selected as a judge this year, we invite you to nominate yourself again next year. We have many experienced judges returning this year and a quality group of new judges joining them so it looks to be a great panel this year.
Conference Pass Drawings
You can win a full conference pass to one of two different SES Conferences this month. Simply email your name, company and job title to us and one lucky participant will be selected to attend each conference compliments of the Web Marketing Association. Deadline for entry is February 1st. Click on the name of the conference you wish to enter to submit your name.
SES London (March 19-23 at the Queen Elizabeth II Conference Centre) is the leading search marketing conference in Europe. SES San Diego is collaborating with the Online Marketing Summit to enable attendees to network and learn how to execute on the best practices in Online Marketing without the distraction of an exhibit floor or vendor sales pitches.
By now you should have already seen the new daily newsletter created for the Web Marketing Association by SmartBrief, Inc. Knowledgeable editors handpick key articles from hundreds of publications, summarize them and provide direct links to the original sources that will provide you with the daily web development and marketing news that really matters.
If you are not subscribed yet you can Subscribe to the WMA SmartBrief here.
P.S. additional hints and tips to increase your chances of impressing the IAC Award judges can be found on the WMA Facebook page throughout the month of January.
Interactive Advertising Competition (IAC) Awards - -- 2012 IAC Awards Call for Entries deadline is only three weeks away. The deadline for entry is January 31, 2012.
WebAward Competition - The 2012 WebAward Competition will begin its 16th annual Call for Entries in April.
Stay in touch with the Web Marketing Association:
Now is the time to start planning for the Spring Internet marketing conferences. Here are a few of the conferences that the Web Marketing Association recommends:
Small Biz Success Summit 2012
SES Search & Social Accelerator
Learn how to optimise your web site for the most efficient crawling and indexing. Use keyword analysis to discover the top converting words and phrases for optimum conversion. Make link building for super ranking at the major search engines second nature. Tackle local, mobile, video, analytics and social media like a marketing Ninja. In fact, become your own leading search marketing expert. And while you're at it, network with your peers and the leading vendors and suppliers in the industry.
Join us at London's QEII Conference Centre from 20-24 February 2012 - register today at www.seslondon.com and enter code WMA for a 20% discount
SES New York
SES New York is packed with 70+ sessions, multiple keynotes, almost 100 exhibitors, networking events, parties and more. Your customers, colleagues and competition will be in attendance - will you?
AffCon Digital Marketers Cruise To Belize
Ad:tech San Francisco
Here are additional resources for Internet Marketing Professionals
If you're not already getting Website Magazine, you should be. There's no charge within the US and available for a small fee outside the U.S.(covers the extra shipping). It has great in depth articles that are helpful and well written. Use this link to sign up to receive the next issue.
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