A new year, a new budget and a new set of awards to be recognized with. Here is what is going on at the Web Marketing Association.

2012 IAC Awards Call for Entries

We have begun our count down to the deadline for entering the 10th annual Internet Advertising Competition Awards. Entries are starting to pour into each of the categories and this year is shaping up to be our best competition ever! There is still time to enter the 2010 Internet Advertising Competition (IAC) Awards - only three weeks away! The deadline for entry is January 31, 2012.

Here are some hints and suggestions to make your entries effectively get to the judges.

Stand Alone Pages - you do not have to create a separate page to enter a website, microsite or landing page. Simply enter the URL. Stand alone pages are needed for submitting a series of banner ads, email or integrated campaigns so the judges have one URL to see all of the creative.

Selecting industries - Often entries can fit into more than one industry category. If you do not want to enter into multiple categories with multiple chances to win, select the industry that you feel would help you best in your marketing efforts if you won. For example, would your banking ads do better in the "banking" category or "financial services"? Also consider who else might be entering the categories. You might be competing against investment firms as well as banks if you entered financial services in the example above.

Expanding campaigns - If you are submitting a campaign, look at the individual pieces of creative and see if any of them are strong enough to stand alone as en entry.

Check you URL - Please check to make sure your creative URL is correct and active. It's amazing how many entries each year get rejected by the judges because they cannot access the creative.

Make payments on time - If you need to request a company check be sent, please do not wait to enter on January 29, the entry deadline. Your entry can not be sent to the judges until it is complete and that includes receiving the payment. So plan ahead and order the check now.

Top Agency - Increase your chances of winning the prestigious Top Agency Award by contacting other offices of your agency if you have them and get them to enter as well.

Entering is easy. Simply create a Nominator Account or log in to an existing Nominator Account. Upload your creative and pick you industry and format. We'll send our judges to evaluate it based on creativity, innovation, impact, design, copywriting, and use of the medium. If you have the highest average score in your industry, you're a winner!

2012 IAC Awards Judges

The judging Panel for the 2012 Internet Advertising Competition(IAC) Awards has been selected and will be announced shortly. If you were nominated, but not selected as a judge this year, we invite you to nominate yourself again next year. We have many experienced judges returning this year and a quality group of new judges joining them so it looks to be a great panel this year.

Conference Pass Drawings

You can win a full conference pass to one of two different SES Conferences this month. Simply email your name, company and job title to us and one lucky participant will be selected to attend each conference compliments of the Web Marketing Association. Deadline for entry is February 1st. Click on the name of the conference you wish to enter to submit your name.

SES London (March 19-23 at the Queen Elizabeth II Conference Centre) is the leading search marketing conference in Europe. SES San Diego is collaborating with the Online Marketing Summit to enable attendees to network and learn how to execute on the best practices in Online Marketing without the distraction of an exhibit floor or vendor sales pitches.

SmartBrief Newsletter

By now you should have already seen the new daily newsletter created for the Web Marketing Association by SmartBrief, Inc. Knowledgeable editors handpick key articles from hundreds of publications, summarize them and provide direct links to the original sources that will provide you with the daily web development and marketing news that really matters.

If you are not subscribed yet you can Subscribe to the WMA SmartBrief here.

Bill Rice
President
Web Marketing Association

P.S. additional hints and tips to increase your chances of impressing the IAC Award judges can be found on the WMA Facebook page throughout the month of January.


 

Interactive Advertising Competition (IAC) Awards - -- 2012 IAC Awards Call for Entries deadline is only three weeks away. The deadline for entry is January 31, 2012.

WebAward Competition - The 2012 WebAward Competition will begin its 16th annual Call for Entries in April.

Stay in touch with the Web Marketing Association:
White list our new email address, or add it to your address: news@webmarketingassociation.org and our mailing IP address 71.16.87.242
Sign up for the WMA SmartBrief Newsletter
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Now is the time to start planning for the Spring Internet marketing conferences. Here are a few of the conferences that the Web Marketing Association recommends:

Small Biz Success Summit 2012
February 1- 28
This fully online summit will help you master social media marketing with extensive case studies and how-to sessions from actual small business owners, social media practitioners and book authors. Presentation topics include: developing a social media strategy, finding and engaging your target audience, selling with social media, measuring success, Facebook marketing, Google+ marketing, blogging techniques, LinkedIn marketing, Twitter marketing, video marketing and much more! A certificate of achievement will be presented to attendees who successfully complete the summit and pass an exam.

SES Search & Social Accelerator
February 9, 2012
The Hilton San Diego Bayfront
SES is collaborating with the Online Marketing Summit to enable attendees to network and learn how to execute on the best practices in Online Marketing without the distraction of an exhibit floor or vendor sales pitches.

SES London
February 20-24, 2012
Queen Elizabeth II Conference Centre, London
SES London is the leading search marketing conference in Europe and continues to get bigger and better year-on- year. Bringing together the industry's brightest minds and most seasoned practitioners, it truly is a wealth of search and online marketing nuggets.

Learn how to optimise your web site for the most efficient crawling and indexing. Use keyword analysis to discover the top converting words and phrases for optimum conversion. Make link building for super ranking at the major search engines second nature. Tackle local, mobile, video, analytics and social media like a marketing Ninja. In fact, become your own leading search marketing expert. And while you're at it, network with your peers and the leading vendors and suppliers in the industry.

Join us at London's QEII Conference Centre from 20-24 February 2012 - register today at www.seslondon.com and enter code WMA for a 20% discount

SES New York
March 19-23, 2012
Hilton New York
3,500 to 4,000 online marketing professionals attend SES New York each year to keep up on best practices, walk the marketing services and technology exhibit hall and network with their peers. The agenda, which is programmed by the SES Advisory Board, includes sessions, case studies and workshops designed to help online professionals do their jobs better. Specific consideration is given to Demand Gen, SEO, PPC, RTB, Mobile, Local, as well as both Earned and Paid Social Media.

SES New York is packed with 70+ sessions, multiple keynotes, almost 100 exhibitors, networking events, parties and more. Your customers, colleagues and competition will be in attendance - will you?

AffCon Digital Marketers Cruise To Belize
March 17th - 21st 2012
AffCon is about connections with people who can help grow your business. Whether you are an affiliate, merchant or network this is the relaxed resort environment best suited for meeting the right people and forging the relationships that lead to the important deals. Unique networking events optimize your connections with other participants, spark insights and facilitate interactions with experts and peers. The conference sessions are interactive and enlightening. Join AffCon to ensure the long-term viability of your affiliate marketing revenue stream and your continued success.

Ad:tech San Francisco
April 3-4, 2012
Moscone Center West
Get ready for THE event for digital marketers! ad:tech San Francisco starts April 3-4, 2012. Discover the latest innovations in social media, mobile, search, e-mail, location-based marketing and much more. Find hundreds of the hottest digital marketing and advertising companies to network with and learn from. Don't miss out. Register today!

Internet World
April 24-26
Earls Court London
Internet World is officially Europe's largest and longest-running event for digital marketing and online business. Join 11,000 visitors and 300 solution providers as we celebrate our 20th anniversary from the 24 - 26 April 2012. This year we're launching six new Mini Worlds. With three days of agenda setting content our new worlds guarantee that you truly can source all of your solutions under one roof! Join us next year from the 24 - 26 April 2012.

Here are additional resources for Internet Marketing Professionals

Website Magazine

If you're not already getting Website Magazine, you should be. There's no charge within the US and available for a small fee outside the U.S.(covers the extra shipping). It has great in depth articles that are helpful and well written. Use this link to sign up to receive the next issue.

EContent Magazine

EContent is a leading authority on the businesses of digital publishing, media, and marketing, targeting executives and decision-makers in these fast-changing markets. By covering the latest tools, strategies, and thought-leaders in the digital content ecosystem, EContent magazine and EContentmag.com keep professionals ahead of the curve in order to maximize their investment in digital content strategies while building sustainable, profitable business models. Subscribe to EContent Magazine today.

WebMaster Radio
WebmasterRadio.fm is on 24 hours a day, 7 days a week online radio station dedicated to helping online marketing professionals better understand the dynamic online marketplace. Shows can be listened to live or from the extensive archive of previously recorded programming.

WebMaster Radio is advertising supported radio. Be sure to check out the advertising opportunities on Webmaster Radio.

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