IAC Award Update

The 9th annual Internet Advertising Competition Awards judging is just finishing up and we will be selecting and announcing the winners in the next few weeks. We received a record number of entries this year and from the looks of some of the scores I've seen, the competition was fierce. I look forward to seeing who has won Best of Show for each format and seeing who will be the Top Agency this year. The new crystal trophies are already in production and should be ready shortly.

I would like to take this opportunity to thank the wonderful panel of judges that we have assembled for this year's IAC program. A significant number of experienced industry professionals donated their time and expertise to evaluate this year's entries. Their leadership in determining excellence in online advertising allows all of us to benefit from participation in competitions like the IAC Awards.

WebAwards 2011

The 15th annual WebAaward Competition for Website development website has been updated for 2011 and we are currently conducting final testing before the launch of this year's Call for Entries. From the number of people who have been asking when the site was to be updated, it looks like it is going to be another outstanding competition.

Final details will be released shortly, so start thinking about your entries and make sure you're signed up for our WMA Facebook page to get helpful hints to increase your chances of winning in this year's competition.

Spring Conference Give-a-way

This spring there are several outstanding industry conferences being held to allow you to network and increase your knowledge in diverse areas of expertise. Please check out the bottom of this newsletter for a list of conferences the Web Marketing Association supports.

ad:tech San Francisco will be held in San Francisco on April 11-13. If you would like a chance to attend this conference for free, send your contact information, including name, title, company, and address to adtech@WebAward.org by March 25th to enter our drawing for a full conference pass.

Congratulations to Steven Schwalb on Digital Eel in St. Petersburg, FL. He entered our drawing for a full conference pass to Search Engine Strategies in New York on March 22-26 and will be attending the entire conference complements of the Web Marketing Association. There is still time to attend this conference. See the bottom of this newsletter for more details.

Stop by and visit with us at booth 2502 at SES NY!

Bill Rice
President
Web Marketing Association


 

WebAward Competition - The 2011 WebAward Call for Entries will begin in a few short weeks with a May 27st deadline. Start planning on which sites you will want to enter!

Interactive Advertising Competition (IAC) Awards - -- The 2011 IAC Awards judging is wrapping up and winners will be announced shortly.

Stay in touch with the Web Marketing Association:
White list our new email address, or add it to your address: news@webmarketingassociation.org and our mailing IP address 71.16.87.242
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Online and on Target: Hospitals add sophistication to their websites, improving value to patients - Bill Rice, President of the Web Marketing Association, discusses the evolution of healthcare websites and current best practices based on results from the annual WebAward program in this article from Modern Healthcare Magazine by Andis Robeznieks.

 

Search Engine Strategies New York Conference & Expo
March 21-25
Hilton New York

Learn to become an indispensable source of insight for your firm by making the most of the data at your finger tips. At SES, we're thrilled to tell you about the latest in our training programs for marketers, site owners, and managers. SES New York is bringing the latest in marketing analytics training, identifying the seven steps for building and maintaining a great analytics infrastructure.

You'll learn about: * Analyzing patterns of user behaviors, Connecting analytics to design for identifying obstacles/opportunities, Attributing site traffic by sources, Measuring ROI of specific marketing efforts.

Sessions and forums we recommend include: IAB Local Advertising Forum; PPC Beyond Search: New Ad Formats, Display & Social; RTB, DSP, ATD, WTF: Finding Quality is a Sea of Solutions; Analytics RX: Diagnosis and Recovery; Reaching Latinos through SEO; Conversion Tools of the Master Craftsman.

Web Marketing Association Members: SAVE 20% when you enter priority code: 20WMA Look for us at booth #2502

Social Media World Forum Europe
29-30th March, Olympia, London
Now in its 3rd year, the SMWF Europe event this year will be providing a format for networking, engagement, and lots of social media debate around the latest tools, technologies, platforms, and emerging trends within social media marketing.

With over 4000 attendees last year, the show has grown significantly to become one of the leading shows in its field, hosting a variety of free to attend workshops & conferences for marketers, pr professionals, brands, agencies and sme's. Track subject areas cover building your social media marketing strategy, social shopping, location based marketing, b2b social media marketing, social crm, social tv, mobile social media, social search, social gaming, virtual currencies and the latest in twitter and facebook marketing.

SEO & Social Media Marketing Success Online Seminar
April 5-14, 2011
SEO & Social Media are some of the most inexpensive and effective marketing tools available to you today! How effective? What used to take weeks or months for word of mouth to create the popularity of a promotion... now, that same promotional buzz can be generated in just a few hours, thanks to social media tools like Facebook and Twitter. We're bringing in the "big guns" for this one. Some of the world's most respected Search Engine Marketing geniuses will come together to share their proven SEO & Social Media strategies with you. They'll reveal industry secrets and give you expert insider knowledge on marketing your business with SEO & Social Media. The online event starts April 5th, 2011 (You won't want to miss a single class, but if you do the content will be viewable online for 90 days.) Increase Optimization. Improve Measurement. Engage Customers. Boost Sales. SAVE 50% Limited Time Only. REGISTER NOW!

ad-tech, San Fran
April 11-13
Moscone Center North, San Francisco
Get ready for THE event for digital marketers! ad:tech San Francisco starts April 11-13, 2011. Discover the latest innovations in social media, mobile, search, e-mail, location-based marketing and much more. Find hundreds of the hottest digital marketing and advertising companies to network with and learn from. Don't miss out. Register today!

Spring Retail Marketing Virtual Conference & Expo
April 14
What would you pay to attend an event where Larry Joseloff, Reggie Brady, Chris Duncan, Todd Cabell, Lauren Freedman, Michael Becker and more of the most respected figures in the cross-channel retail industry were willing to tell you everything you need to succeed? How about for the opportunity to network with others just like yourself? Well, you don't have to pay a cent because Retail Online Integration is presenting this event to you for free. We're proud to present the 2011 Spring Retail Marketing Virtual Conference & Expo on April 14. You can listen and participate in it all in real time right from the comfort of your office chair, train seat or even your own bed! (Hey, we don't judge.) No planes, trains or automobiles necessary; just you and your computer. Register now for this FREE all-day event.

Internet World
27-29 April
Earls Court, London
Over 300 solution providers and 12,000 visitors, combining five shows in one event, Internet World is the event for digital marketing and online business! The Internet is worth over 100 billion to the UK economy. Fast changing, ever adapting and creating more competition every second the need to be ahead of the game has never been more important!

Can you afford to miss out? Register now and get the dates in your diary!

Social Media Success Summit 2011
February 1-22
The summit stars 22 social media pros teaching business owners and marketers how to master social media marketing (brought to you by Social Media Examiner). Presenters include Jeremiah Owyang (Altimeter Group), Brian Solis (author, Engage), Frank Eliason (Citigroup), Mari Smith (co-author, Facebook Marketing), Erik Qualman (author, Socialnomics), Michael Stelzner (founder, Social Media Examiner), Dan Zarrella (author, The Social Media Marketing Book), Andy Sernov itz (author, Word of Mouth Marketing), David Meerman Scott (author, Real-Time Marketing & PR); experts from Boeing, Intel, Cisco and Verizon; Jay Baer (co-author, The Now Revolution), Hollis Thomases (author, Twitter Marketing), Steve Garfield (author, Get Seen), Mario Sundar (from LinkedIn), and Ann Handley (MarketingProfs)-just to name a few.

This fully online conference starts Tuesday, May 3, and runs through May 26. It's comfortably spread over four weeks (and recorded for later playback) to accommodate your schedule. There's no travel! You simply attend from the comfort of your home or office.

REGISTER TODAY and SAVE 50% PLUS GET $794 IN FREE BONUSES!

Here are additional resources for Internet Marketing Professionals

WebMaster Radio
WebmasterRadio.fm is on 24 hours a day, 7 days a week online radio station dedicated to helping online marketing professionals better understand the dynamic online marketplace. Shows can be listened to live or from the extensive archive of previously recorded programming.

WebMaster Radio is advertising supported radio. Be sure to check out the advertising opportunities on Webmaster Radio.

Website Magazine

If you're not already getting Website Magazine, you should be. There's no charge within the US and available for a small fee outside the U.S.(covers the extra shipping). It has great in depth articles that are helpful and well written. Use this link to sign up to receive the next issue.

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