Welcome to another edition of the Web Marketing Association's Interactive Briefing Newsletter.

2011 IAC Awards

I am pleased to announce that for the 9th year, the Web Marketing Association will name the best online advertising. Banner ads, email ads, rich media, online newsletters, online video, mobile and online apps, websites and now social media campaigns can be entered in 86 industry categories at www.IACAward.org.

The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising and the deadline for entry is January 28, 2011.

This year we are adding social media campaigns to the IAC Award for the first time. Online marketers are focused on using social media effectively By recognizing outstanding social media campaigns, like we have for online ads, email campaigns and other forms of online advertising, we can provide third party confirmation that clients are getting the best creative for their ad dollars. Winning awards is a great way to demonstrate your creative potential.

Awards will be presented within each of the industry categories and advertising formats including:
Best Social Media Campaign (New for 2011)
Best Online ad (including banner, pop-up or interstitial)
Best Rich media online ad
Best Email message
Best Online newsletter
Best Website (including best landing pages and best microsites)
Best Online video
Best Mobile applications
Best Integrated ad campaign
Best Ads the client did not choose

Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2010 through January 28, 2011, except for "Ads the Client did not pick, which do not need to have run.

You will find complete details at the IAC Award Website. Enter your best work now to win the recognition you deserve!

WebAwards 2010

While the 2010 WebAwards is now complete, additional awards can still be ordered at the WMA Recognition Center. Personalized awards are a great way to reward team members or yourself for a job well done. It's also a great way to provide a constant reminder to clients and senior management about your success.

Ad:tech Booth Drawing

Congratulations to Cara Gourley of All About Mexico for being selected to receive the Cruz eReader for stopping by our booth at ad:tech NYC. Ad:tech is always a great event and special thanks to Velocity Micro for providing this leading edge tablet computer for the drawing.

Bill Rice
President
Web Marketing Association


 

WebAward Competition - The 2010 WebAward winners are now available. Congratulations to all of the winners and a special thank you to all of the dedicated judges who lent their expertise to this important award program.

Interactive Advertising Competition (IAC) Awards - -- The 2011 IAC Awards are now accepting entries. The deadline to submit your best work is January 28, 2011.

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An Online Revenue Center & Social Playground - Red Door Interactive helps two restaurants book over a million in sales while saving in-store managers time with a interactive fun-raiser application.

 

Industry conferences are a great way to keep up with changing trends and technology while networking with industry leaders. Here are some of the top industry conferences that the Web Marketing Association supports.

AffCon 2010 - Miami: The Affiliate Marketing Convention
December 8th-10th 2010
The Fairmont Turnberry Isle, Miami, Florida
AffCon brings the affiliate marketing community together - providing the platform for change, sustainability and growth for our industry. By allowing qualified affiliates to attend 2 days of intensive, complimentary education, we have the pulse of the industry at one of the biggest collaborations of the year.

Be a part of AffCon 2010 where you will: Maximize your skills for optimal growth, Find better commission deals and offers, Explore new products to add to your bottom-line, Learn new techniques from both new affiliates and super affiliates and Expand your network with peers, sponsors and industry leaders.

Here are some offers to help you be a better online marketing professional.

WebMaster Radio
WebmasterRadio.fm is on 24 hours a day, 7 days a week online radio station dedicated to helping online marketing professionals better understand the dynamic online marketplace. Shows can be listened to live or from the extensive archive of previously recorded programming.

WebMaster Radio is advertising supported radio. Here is the radio spot for the 2010 WebAwards. Be sure to check out the advertising opportunities on Webmaster Radio.

Website Magazine

If you're not already getting Website Magazine, you should be. There's no charge within the US and available for a small fee outside the U.S.(covers the extra shipping). It has great in depth articles that are helpful and well written. Use this link to sign up to receive the next issue.