William Rice
Web Marketing Association

Welcome to another edition of the Web Marketing Association's Interactive Briefing Newsletter.

IAC Awards

The Web Marketing Association is pleased to announce the winners of its annual Internet Advertising Competition (IAC) Awards, an effort to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing.

2010 Best of Show Awards were awarded in each of the online medium categories. This year's winners include:

e-Dialog for e-Dialog 2009 Holiday Card (Best of Show Email message)
Conde Nast Digital for Proctor & Gamble: Must Have Its (Best of Show Online campaign)
Dean Media Group for Platform Addict (Best of Show Ads the client did not pick)
Bridge Worldwide for Pasta Al Denta Banners (Best of Show Integrated ad campaign)
Biggs|Gilmore for Gliders (Best of Show Interactive application)
Biggs|Gilmore for Video Recipes (Best of Show Online Video)
Biggs|Gilmore for FrootLoops.com (Best of Show Website)
COSSETTE for Living Breathless (Best of Show Rich media Online ad)
Y&R New York/VML for Give It A Ponder (Best of Show Rich media Online campaign)
imc2 for Pizza Hut iPhone App (Best of Show Mobile application)
PGATOUR.COM and Datran Media's StormPost for PGATOUR.COM Scores Hole in One with Video in Email (Best of Show Email message campaign)
Mattel & Razorfish for Hot Wheels Battle Force 5 (Best of Show Online ad)
Miles Media for VISIT FLORIDA (Best of Show Online Newsletter campaign)

Biggs|Gilmore of Kalamazoo, MI was recognized for the second year in a row with the 2010 Top Agency Award, winning 16 IAC Awards. Their awards include 3 Best of Show awards, 9 Best of Industry awards and 7 Outstanding awards.

Other IAC Award winners who received at least five awards included:
AGENCY (number of awards)

Biggs|Gilmore 16
Bridge Worldwide 10
VML 10
BlueRush 9
Conde Nast Digital 8
Organic, Inc. 7
USDM.net 7
Aristotle 6
BGT Partners 6
Disney Parks & Resorts Online 6
Hitchcock Fleming & Associates 6
COSSETTE 5
John Hancock 5
Leopard 5
Razorfish 5
The Kaplan Thaler Group 5
Y&R 5

The Competition web site with a complete list of winners is located at www.IACAward.org.

WebAwards

The 2010 WebAward competition is just a week away from the formal launch of it's 14th competition. We have a few new improvments for this year, so check out the website and look for announcements beginning next week.

The 4th Annual Marketing Outlook Study

Our friends over at the CMO Council are beginning the research for their 4th Annual Marketing Outlook Study which will be a valuable and reliable barometer of media and marketing spend, as well as a sound indicator of where and how marketers expect to drive campaign effectiveness, efficiency and yield in the months ahead.

Please take a few moments and take the survey to help the entire online marketing community be better prepared for the future.

Conference Drawing

ad:tech Conference will be held in San Francisco on April 20-24. If you would like a chance to attend this conference for free, send your contact information, including name, title, company, and address to adtech@WebAward.org by March 31st to enter our drawing for a full conference pass.

This spring there are several outstanding industry conferences being held to allow you to network and increase your knowledge in diverse areas of expertise. Please check out the bottom of this newsletter for a list of conferences the Web Marketing Association supports.

Help Us On Facebook

BGT Partner's David Clarke has written a very interesting article for this month's Interactive Briefing on Facebook pages vs. Groups that you should take a look at if you use social media as part of your marketing effort.

After reading the article, we decided to create a Fan Page and we need your help promoting our new Facebook Fan page for the Web Marketing Association. Emails do not always get through firewalls and this is one way that's easy to stay up to date with what's going on. so check out our new Facebook page and then help us and become a fan.

Bill Rice
President
Web Marketing Association


 

WebAward Competition - The next WebAward Call for Entries will be March 29, 2010. Watch for an email next week!

Interactive Advertising Competition (IAC) Awards - -- The 2010 IAC Awards winners have been announced. Congratulations to all the winners and special thanks to our esteemed panel of judges.

Stay in touch with the Web Marketing Association:
White list our new email address, or add it to your address: news@webmarketingassociation.org and our mailing IP address 71.16.87.242
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Become a Fan of the Web Marketing Association on Facebook!

Facebook Fan Page vs. Group Page: How do you Choose? - Facebook Fan Page or Group Page? This is the dilemma many businesses face as they make their initial forays into the social media behemoth that is Facebook and its nearly 400-million strong network of users. So which of the two pages is right for accessing this incredible worldwide community?

Consumers Willing To Spend More Green to Go "Green" - In the past few years, companies have ramped up their efforts to develop and promote "green" products that are better for the environment. Burst Media was interested in learning just how "green" consumers are today and surveyed more than 1,500 web users 18 years and older on their view of "green" claims made in advertising and their willingness to pay a premium for "green" products.

 

Industry conferences are a great way to keep up with changing trends and technology while networking with industry leaders. Here are some of the top industry conferences that the Web Marketing Association supports.

PubCon
April 13-15
Dallas, Texas Richardson Civic Convention Center
When it comes to creating marketing buzz online, webmasters pretty much invented the concept. PubCon is four days of leading edge education and networking in over 90 sessions featuring 200 expert speakers in Social Media, Affiliate Programs, Search, and SEO/SEM. In its 8th year, PubCon was founded out of the rich and diverse base of WebmasterWorld forums. These aren't people who just talk about this stuff - these are people who do this stuff.

The A-List alpha attendees to PubCon are among the most highly pursued demographic in the online marketing world. Highly educated and computer savvy, they're early adopters of the latest Web technologies and trends. These are the folks that any forward thinking company wants to reach and network with.

Ad-tech
April 19-21
Moscone Center North, San Francisco
Fewer Panels. More Case Studies! Whether you're in a session about the hottest smart phone apps or building a better media plan, ad:tech San Francisco provides the strategic perspective and tactical detail that today's multi-disciplinary executives need for success. It's a new world. Don't get left behind!

The Power of eMarketing Conference and Expo
April 21-22, 2010
San Francisco Marriott, Union Square
The Power of eMarketing Conference and Expo provides a forum for actionable and relevant best practices, processes and case studies that will transform and improve your marketing programs. Sessions contain material that will get you started on improved performance as soon as you get back to your office.

Internet World
27-29 April
Earls Court, London
World is Europe's longest running, best attended and biggest annual event for digital marketing and online business.

Now in its 18th year, it is the only event that brings you everything you need to formulate and implement your online strategy, from digital marketing to ecommerce, content management to hosting. It showcases the UK's leading suppliers, delivers Europe's biggest free education programme and brings together Europe's largest collection of visionary individuals from marketing, IT, digital, ecommerce and agencies.

Whether you are starting your online journey, or a season strategist, Internet World has everything you need to transform your digital strategy! Register now

Ypulse Youth Marketing Mashup
May 24-25
Hotel Nikko San Francisco
The 2010 Ypulse Youth Marketing Mashup is where top brand, corporate and social marketers, media professionals, educators and non-profit organizations gather to share best practices, research and latest strategies on marketing to youth with technology.

Search Engine Strategies Toronto Conference & Expo
June 9-11
Hyatt Regency Toronto
>From social media to local search to video SEO, Search Engine Strategies Toronto puts you in front of the experts who will help you sort which technologies and channels will take you to the next level and which are just hype. Deep dive into emerging trends which will shape 2010 and beyond.

Search can put you in control with more measurable results, targeted reach, and constant visibility than traditional marketing. So start making decisions based on the facts and learn how to increase conversions with consistent returns.

Register by April 2 and SAVE up to $400 on a platinum pass. Enter 20WMA to SAVE an additional 20% off the current rate.

Here are some offers to help you be a better online marketing professional.

Website Magazine

If you're not already getting Website Magazine, you should be. There's no charge within the US and available for a small fee outside the U.S.(covers the extra shipping). It has great in depth articles that are helpful and well written. Use this link to sign up to receive the next issue.

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