When I think back to the first WebAward
competition back in 1997, The Internet was a different place. There
were plenty of significant award programs for the advertising
community - Clio, Cannes, Echo, etc. - but nothing for the emerging
world of interactive. We set out to be the first industry based
award program for Web site development and for more than a decade
have recognized the best web sites on the Internet.
During that time, what constituted an award-winning Web site has
changed as well. In 1997, most Web sites were no more than online
bill boards with a few hyper links for navigation. The top sites
were introducing forms-based calculators and personalization was
limited to returning different hard-coded pages based on user
Last year, the WebAward award-winning Web sites were truly a
showcase for best practices of Internet development. Web sites today
are database-driven dynamic business tools that are important
business tools. Each industry has different expectations of from
their web sites which is why the WebAwards has 96 industries that
allow each Web site to be judged and benchmarked with its peers.
What does 2007 hold? Well, we'll find out as the WebAward call for
entry ends this month and the judging begins in June. Already the
judges have started discussing what the current state of the art Web
sites are going and what they expect from a Web site. If you have
not entered already, now is the time get establish your nominator
account and enter your Web sites into this important recognition
program. Last year's participants can use our one click entry form
from their nominator account.
If you have not yet participated in a WebAward program, now is the
perfect time. Not only can you receive recognition for your Web
development efforts and a great marketing opportunity for your
Websites, but you also will receive important feedback data that
will benchmark your site to those with in the industries you
If you want to learn more about entering the 2007 WebAwards, visit
our WebAward Website.
More Just for Fun
We had so much fun putting together our Interactive Agency crossword
puzzle, we have created a second one to test your knowledge of the
Internet. The Internet Terms Crossword Puzzle provides definitions
of common Web terms you provide the words that match them up.
Without the proper recognition, even the most amazing Web sites
remain invisible. Enter the 2007 WebAwards and receive the
recognition you deserve.
Web Marketing Association
– The 2007
WebAward Call for Entries is now underway. The deadline for entry is
May 31st. Any entries received after that date are
subject to a late fee, so don’t wait – enter today.
Interactive Advertising Competition (IAC) Awards
The 2007 IAC Awards winners are now
posted on the competition Website. Congratulations to all of our
Here’s how you can
stay in touch with the Web Marketing Association:
our email address:
Subscribe to our blog at
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Customer-Focused Marketing to Create Unique Websites
- Meeting the demands of today's high-segmented and fast-paced
internet audience requires a new approach.
Working together for Business -
A collaborative economic development Web site for the central New
Mexico region is recognized as Best Regional Interactive Application
in the 2007 Internet Advertising Awards Competition.
Internet Retailer 2007 Conference & Exhibition
San Jose Convention Center, San Jose CA
Internet Retailer 2007 Conference & Exhibition,
America’s largest e-retailing conference. The IRCE 2007 Show, which
will be held at the San Jose Convention Center June 4-7, is the
premier event in e-retailing, which this year features 103 expert
speakers representing all types and sizes of merchants (store
chains, catalogers, web-only retailers and branded manufacturers)
and addressing all vital issues affecting online retailers today.
Enter the Discount Code: AC7123 to receive $100 off off the
lowest current conference registration fee.
Search Engine Strategies Toronto
Metro Toronto Convention Centre, Totonto, Canada
Organized by world-renowned search
authority Chris Sherman, SES Toronto delivers real-time actionable
information you need to grow your business through search engine
marketing; Search Engine Strategies Conference & Expo Toronto 2007
features presentations and panel discussions that cover all aspects
of search engine-related promotion.
Help us to get the
word out. Please forward this newsletter to other Internet
professionals you feel could benefit from its information.
Holtzman began her career as a Madison Avenue copywriter,
became a marketing manager and founded Holtzman
Communications, LLC in 1997. She has over 20 years of
expertise in virtually every area of pharmaceutical
advertising, nanotech, biotech, and chemical as well as
emerging and converging technologies. She also has
experience in business-to-business and consumer advertising
including her role on Acura’s launch team. Holtzman is the
Lead Co-Chair of the NY Chapter of the
Society (During 2006 she increased chapter
membership by 28%);Co-Authored “Lies
Start-Ups Tell Themselves to Avoid Marketing”
(March 2007); wrote “Websites that Click” in
and is a highly sought after lecturer on marketing,
customer-focused marketing and creating effective websites.
Samples of her award-winning work can be found on her
She can be reached at