Welcome to the latest edition of Interactive Briefing, the Web Marketing Association’s newsletter sent to more than 52,000 Internet professionals around the world.

Winners of the 2006 WebAward competition were released last month and by all accounts the award program was a success once again. A record number of entries were judged by experts from 17 countries.  Special congratulations goes to Big Spaceship Interactive in New York for their Best of Show winning entry, TBS: Department of Humor Analysis web site at www.tbshumorstudy.com, which also won Best TV Website. R/GA was also recognized with the Top Agency WebAward for receiving 19 awards in the competition.

Special thanks must be given to our outstanding jury of Internet experts who served as judges for the 2006 WebAwards.  These industry leaders volunteered their time and expertise to help raise the standard of excellence for all Web sites.

Recently, I was asked to provide the keynote address for the Minnesota Interactive Marketing Association’s annual Summit in St. Paul. The presentation covered trends in award winning websites based on the results of the 2006 WebAwards. We will be expanding on these findings and updating our Internet Standards Assessment Report later this year. The daily newspaper, St Paul Pioneer Press, covered the event and you can read the article here.

Search Marketing Study

We at the Web Marketing Assocaition are big fans of MarketingSherpa’s newsletters and reports.  Their new MarketingSherpa Search Marketing Benchmark Guide is a great help to anyone who thinks SEO is an important aspect of Web marketing.  We have been given access to an executive summary of the study that you can download free-of-charge at http://www.marketingsherpa.com/exs/SearchGuideSumm_1069.pdf. You can purchase the entire report from the MarketingSherpa’s Website at http://www.sherpastore.com/Search-Marketing-Benchmark-SEO-PPC.html?1069.  While you’re their, sign up for some of their excellent case study newsletters!

Marketing Conferences

The Fall conference season is well underway. I always find attending industry conferences helpful for meeting new people and keeping up with the latest trends.

Last issue Interactive Briefing held a drawing to attend the conference OMMA New York: The Internet: Back on Speed. Congratulations to Colleen Syron of DeSantis Breindel and Marie Motowylak at GEICO who received complimentary full conference passes to the event.

This month we have two event drawings that you can participate in.

eComXpo conference is an online conference to be held October 24-26 2006 at

 www.ecomxpo.com/wma.  This virtual tradeshow for eCommerce Marketers is a great way to hear interesting speakers and meet new vendors without the expense and time away from the office. Send you contact information to ecomxpo@webaward.org to be entered into a drawing for free access to the eComXpo University with access to 160 on-demand presentations from industry experts. Deadline is Friday, October 20th.

Ad:tech is one of the top conferences in the online marketing space and its next event will be held November 6-8th in New York at the New York Hilton. If you would like to enter our drawing for a full conference pass to ad:tech New York, simply email your contact information to adtech@webaward.org before Friday, October 20th. One winner will be selected from the entries received and notified by email. This is a $1,695 value that should not be missed.

Bill Rice
President
Web Marketing Association
wrice@webaward.org

 


 

Interactive Advertising Competition (IAC) Awards – The Call for Entries for the 2006 IIR Awards are now open. The competition is open to all sites or part of a site dedicated to communicating with a public companies investors, brokers, and analysts. The deadline to enter is October 31, 2006.

Interactive Advertising Competition (IAC) Awards – The 2007 IAC Awards will kick off their 2007 Call for Entries November 1st .with a January 31st deadline. Stay tuned for more details to come in next month’s Interactive Briefing.

WebAward CompetitionThe 2006 WebAward winners are now posted on WebAward.org. If you have not received notification about your entry, please log into your nominator account for complete details.  If you would like to enter the WebAwards, you need to wait until next April!

Here’s how you can stay in touch with the Web Marketing Association:

White list our email address: news@webmarketingassociation.org
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at http://blog.webaward.org .
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at http://webmarketingassociation.simplefeed.net/subscription

 


What do you stand on? – Mannington Floors used rich media banner ads and effective landing pages to engage online users and lower cost per click using this award winning online  ad campaign.

Internet cited as best place to get info on political candidates – Burstmedia’s new study looks at the effect the Internet is placing on the election process. (PDF)

 


MarketingSherpa’s Search Marketing Benchmark Guide - New Edition!
Are your search marketing results as good as they should be? Get the most up-to-date tactics you should consider to improve your ROI for 2007. Find out how to: Budget more accurately for the coming year, defend your search marketing plans to the boss (or to clients if you're an agency.), compare your results to the norm, including clicks, conversions and costs - Determine which SEM tests you should try to improve results -- and which tests to avoid and train new staff more easily on what's proven to work in SEM.

Get the 239-page report (PDF + print copy) packed with 18 full-color eyetracking "heatmaps", charts, tables and analysis you can use right now.
For more info, visit
http://www.sherpastore.com/Search-Marketing-Benchmark-SEO-PPC.html?1069

eComXpo

October 24-26 2006
The Virtual Tradeshow for eCommerce Marketers

www.ecomxpo.com/wma

The Largest Number of eCommerce Marketers in One Place at One Time, Ever! And you don’t have to fly to New York to experience it. Enrolling in the eComXpo University gives you full access from October 24 to February 23, 2007 to over 160 on-demand presentations from industry experts. Enjoy and learn from industry heavyweights like: Seth Godin, Shawn Collins, Declan Dunn, Paul Colligan and Chris Pirillo! Go to www.ecomxpo.com/wma for complete information.

 

ad:tech

Hilton New York
November 6-8, 2006

Join the Web Marketing Association at THE Event for Interactive Marketing.  ad:tech New York blends relevant speakers, topic driven panels and interactive workshops, providing attendees with the tools and techniques needed to compete in today’s digital world. Stop by and visit us at our booth in the exhibit hall.  Register now at http://www.ad-tech.com/ny.asp and save 20%. Use code ATNYN6.

 

P.S. Help us to get the word out.  Please forward this newsletter to other Internet professionals you feel could benefit from its information.