Not too long ago, a public company’s annual report was the most significant communication tool for explaining a company’s vision and results to shareholders and other critical audiences. Today the investor relations Web site has become the foremost tool to communicate and inform a company’s key audiences – industry analysts, customers, employees and shareholders.

It is for this reason that the Web Marketing Association has developed a new award competition to evaluate the success of a public company’s investor relations Web site – the Interactive Investor Relations Awards at www.iIRAwards.org. iIR Awards will be judged by investors, financial advisors and industry professionals, with awards granted to public companies in 60 industry categories.

We are pleased to have partnered with the Wealth Management News Service, The Wall Street Journal Online, Burrelle’s/Luce, O’Dwyers PR Daily and other WebAward sponsors to develop and promote the iIR Awards and hope that this competition will become the benchmark for investor relations Web site development.

Bill Rice
President
Web Marketing Association

 

Interactive Investor Relations Awards – The first annual Call for Entries has begun. Investor relations Web sites from around the world will compete in 60 industries for top awards to be judged by investors, financial advisors and industry professionals. Sponsors include The Wall Street Journal Online, Barron’s Online, Burrells/Luce, O’Dwyer’s PR Daily, Google, and Sandy Alexander, Inc.

Interactive Advertising Competition (IAC) Awards entry period has ended. We are currently judging the entries and will announce the winners in early April. Good luck to all who entered.

WebAward Competition will begin its 2004 Call for Entries in April.


Survey 101 - A Complete Guide to a Successful Survey – The Web is a great place to conduct market research. With a little effort, you can develop surveys that provide valuable feedback for future development. Here is a comprehensive article from industry leader Perseus Software that will help you develop successful surveys.


Building a better legal Web site – Jim Austin of Pepper Hamilton discusses the issues surrounding the redesign of www.pepperlaw.com into an attractive, useful, content-rich site. This site won 2003 Best Legal Web site WebAward.

Portals working together - Home to more than 600,000 pages and accessed monthly by more than one million users worldwide, novell.com is at the core of Novell's business. Learn how this technology portal was developed into the Best Computer Software Website in the 2003 WebAwards.

 

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