We have a lot to tell you about this month.

First, the deadline for the 2005 Interactive Advertising Competition (IAC) Awards has been extended until Friday, February 15th. This will allow those with incomplete entries to finish them and for those who have not yet entered all of their best work, this is your last chance. The judging will begin February 18th and judges will be notified by the end of this week. If you would like be considered as a judge for the IAC Awards, please submit your application now using the Judging Form.

Next, we are pleased to announce the call for entries for the second annual Interactive Investor Relations Awards. This competition is focused on the importance of the investor relations section of a public company's website. Public companies rely on their IR sites for critical disclosure needs and help investors and analysts properly valuate their company's stock. If your company is public or have clients that are, you should consider entering the IIR Awards to promote your online efforts and gain valuable feedback for future development. The deadline for entry is March 31st and the official award website is www.iiraward.org

Last year, Bank of Montreal won best of show for their IR site. Other industry winners included: GM, Proctor & Gamble, New York Life, McDolald's, SAP, Aventis, Dell, Mattell, Coca-Cola, Sun Microsystems, Pinnacle West, Lam Research, CVS, eBay, FedEx, IDEXX Labs just to name a few. This competition will set the standard of excellence for investor relations websites.

Lastly, the Web Marketing Association is teaming up with MarketingSherpa to offer a free teleseminar entitled "Landing Page Design: What's working ". On this call you will learn practical advice on how to build landing pages that perform. Effective landing pages are so critical to effective use of your marketing budget so I highly recommend you sign up and join us for the no cost (yes, I said no cost) conference call. See the "For our readers" section at the bottom of this newsletter for complete information.

Have a great year and good luck with your award winning work!

Bill Rice
President
Web Marketing Association


 

Interactive Advertising Competition (IAC) Awards - The call for enties in the 2005 IAC Awards deadline has been extended until February 15th. It is shaping up to be a great competition this year so make sure you get your best work entered.

  Interactive Investor Relations Awards - 2005 IIR Awards Call for Entries has begun and is now accepting entries. The deadline is March 31st. Visit the IIR Award Website for complete details.

WebAward Competition - The 9th annual WebAwards will begin accepting nominations in April. .
 


9 Top Email Trends for 2005 - Chris Baggott of ExactTarget explains what to expect for 2005 and how to get the most out of this important marketing tool.

The Science of Search - No, this is not another article on how to get the best rankings in Google or Yahoo, it's a case study on how Scirus developed a specialized search engine for scientists.

Gigapixel Creative's Sparks Light Up the Web - When a creative agency is involved in creating it own website, the sky is the limit.

2005 Media Outlook - Avenue A / Razorfish, a leader in online advertising, web development and a multiple WebAward winner, provides this extraordinary look at the state of online marketing and what you can do about it. It is a must read for every online marketing professional. (PDF)



 

Want to improve your landing page design? We've invited MarketingSherpa to present the key findings from their new "Landing Page Handbook: How to Raise Conversions -- Data, Templates & Design Guidelines " . Join Bill Rice of the Web Marketing Association and Anne Holland, Publisher, MarketingSherpa, for practical advice on how to build better landing pages. :
Landing Page Design: What's Working Teleconference
Tuesday, February 22nd, 4 -5 pm EST

- > Sign-up now - there is not cost to participate - at www.marketingsherpa1.com/cgibin/pl.pl?wma9

Help us to get the word out.  Please forward this newsletter to other Internet you feel could benefit from reading the articles or participating in the competitions and ask them to sign up for themselves at The WMA Mailing List Page.

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