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January 2016
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Interactive Briefing
for Digital Marketing Professionals
WMA | WebAwards | IAC Awards | MobileWebAwards
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MobileWebAwards Statues
Here’s what’s happening at the Web Marketing Association:
 
 

2015 IAC Award Call for Entries Deadline Approching

IAClogo_FBThe 14th annual Internet Advertising Competition (IAC) Awards deadline is almost here. There is only a few weeks left to submit entries.

The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This international award program will evaluate all forms of online advertising, including email, page-based ads, online newsletters, mobile apps, Websites, video and social media in 86 industry categories. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 29, 2016.

Awards will be presented within each of the industry categories and advertising formats including:

Best Social Media Campaign
Best Online ad (including banner, pop-up or interstitial)
Best Rich media online ad
Best Email message
Best Online newsletter
Best Website (including best landing pages and best microsites)
Best Online video
Best Mobile applications
Best Integrated ad campaign

Best of show award for each format will be selected from among the industry winners.

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2015, nine agencies won this honor.

 

Ordering Awards from Past Programs


Ordering additional awards is a great way to recognize clients and individual team members. It also is a constant reminder of your award winning work. As an individual who worked on an award winning project, it is something that you can use to show your peers your achievement.

You can order additional awards personalized for your specific needs for any of the WMA award programs at http://www.webaward.org/order.asp
 

 

 

 

Bill Rice
President
Web Marketing Association
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Awards Update

 
Interactive Advertising Competition (IAC) Awards -- The 14th annual IAC Awards is now accepting entries. Deadline to enter is almost here - January 29, 2016.

WebAward Competition -- The WebAward Competition 20th annual award program is in development and will kick-off in March, 2016. Start getting you sites ready!

MobileWebAwards -- 2015 MobileWebAwards competition winners are now available on the competition website. The 2016 Call for entries will begin in August 2016.
 

Articles of Interest

 

 


 
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Special Offers

 

Here are some additional resources to make you a more effective online marketer:
 


 

eTail West

February 22-25, 2016
JW Marriott, Palm Springs, CA

eTail is your one-stop shop for all things multi-channel and eCommerce; an event where inspiration meets innovation; socializing meets ROI. We’re bigger and better this year – covering every topic related to your job, both strategically and tactically. Experience tons of new sessions, interactive learning, guest speakers and keynotes, all in beautiful Palm Springs.

Where else can you network like you can at eTail. Nowhere. There is a new chance to make a valuable business contact, connect one on one with other retailers and catch up with old friends – every single day.

Register today using code ETW16WMA to receive 25% off the full conference price for qualified retailers!
 

Website Magazine

issue37If you're not already getting Website Magazine, you should be. There's no charge within the US and available for a small fee outside the U.S.(covers the extra shipping). It has great in depth articles that are helpful and well written.

Use this link to sign up to receive the next Free issue.

 

Econtent Magazine

Econtent MagEContent is a leading authority on the businesses of digital publishing, media, and marketing, targeting executives and decision-makers in these fast-changing markets. By covering the latest tools, strategies, and thought-leaders in the digital content ecosystem, EContent magazine and EContentmag.com keep professionals ahead of the curve in order to maximize their investment in digital content strategies while building sustainable, profitable business models.

Subscribe to EContent Magazine today.

 

Webmaster Radio

webmaster-radio-logoWebmasterRadio.fm is on 24 hours a day, 7 days a week online radio station dedicated to helping online marketing professionals better understand the dynamic online marketplace. Shows can be listened to live or from the extensive archive of previously recorded programming.

WebMaster Radio is advertising supported radio. Be sure to check out the advertising opportunities on Webmaster Radio.

 

AWAdb

AWAdb_logoIf you have not done so yet, be sure to check out the Award Winning Interactive Agency Database or AWAdb. Inclusion in the website is free if you qualify and listings are automatically upgraded to the Premium Level if the agency has won an award from the WMA in the past year (Another great reason to enter our award programs!).

If you are looking for an agency to help with your interactive marketing needs, you can search thousands of full service advertising agencies and interactive agencies that been recognized by major award programs for their outstanding interactive work.

 

PR.com

pr-125x125 2Businesses and public figures use a PR.com profile to increase their online visibility, improve brand recognition, and generate leads and sales. They distribute their news via PR.com's multi-platform press release distribution service to generate social media engagement and broadcast their message to and attract the attention of thousands of websites, bloggers, journalists, editors and consumers. Learn more at PR.com
 

Awards Intelligence

AwardsIntelligenceAwards Intelligence is the world's leading provider of business awards and personal honours support services. Whether you are a global organisation, SME or an independent entrepreneur, our experts can make sure your award entries have what it takes to make you a winner. Our outstanding success rates speak for themselves, you are 4x more likely to win on average. Contact us today on +44 (0)1444 230130 to find out how we can help you to raise your profile, enhance your reputation and build your brand name.
 

Subscribe to the WMA SmartBrief

WMA SmartBrief NewsletterCreated by SmartBrief, a business news publisher, in partnership with WMA. You receive a concise daily snapshot of the web marketing industry with news from leading publications and websites. Summaries of what matters to you, written by expert editors to save you time and keep you informed and prepared. Now you can keep current with your industry without having to sift through the news every day.

Click here to sign up for the free WMA SmartBrief.

 
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