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May 2015
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Interactive Briefing
for Digital Marketing Professionals
WMA | WebAwards | IAC Awards | MobileWebAwards
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MobileWebAwards Statues
Here’s what’s happening at the Web Marketing Association:

WebAwards 2015 Deadline Nears

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There is less than three weeks left before the deadline for entries for the 19th annual international WebAward competition.  The WebAwards recognizes the individual and team achievements of Web professionals all over the world who create and maintain outstanding Web sites.  The deadline for entry is May 29, 2015 and the  entry form can be found at www.webaward.org.


We hope you have enjoyed our Great "made up" Moments in Website History. Some times it's fun to site back and enjoy the work of others. Other times you want to allow others to enjoy your best work and enjoy the sense of accomplishment that comes with recognition of a job well done.

If you have never entered the WebAwards, now is the time to give it a try. It's easy to enter and feels great to be recognized as a winner. If you have already entered, you know what I'm talking about.


You can also get some helpful hints and tips for improving your chances of winning a WebAward by checking our our WMA Facebook Page. We've been adding new ideas since April so be sure to check it out. Don't forget to like us while you are there!).


Remember, the deadline for entry is May 29, 2015.  Don't wait until the last minute, enter your Website today at www.webaward.org

Call For Judges

WebAward15 logoThe Web Marketing Association is looking for a few additional Web Development professionals to be added to the jury for the 2015 WebAward Competition.

If you think you have what it takes to be a great judge of outstanding websites, please complete a Judges Nomination Form.


2015 IAC Award Best of Show at ad:tech

IAClogo_FBThe Web Marketing Association will announce the Best of Show winners in 12 categories for its 13th annual Internet Advertising Competition (IAC) Awards next week.

The 2015 IAC Best of Show awards will be publicly announced at on the main Keynote stage of the leading industry conference ad:tech San Francisco on May 21st at noon. While we will not have time to invite the winners up to the stage to publicly receive their award this first year, we may look to expand the presentation in future years.

The Web Marketing Association will be in booth #1256 in the Expo Hall during the two-day ad:tech San Francisco event (May 20-21, 2015). The conference will feature an expo floor showcasing the latest products and services, breakout sessions and keynotes led by established brands and agencies and much more.

You can receive a 20% discount on the Expo passes by using the promo code 20WMASF15 and this link to register.

Conference Drawings

Whenever possible, we like to give you the opportunity to attend a major industry conference on us. Last month we held drawings for two outstanding conferences that are not to be missed.

T-210x150-AdTechad:tech San Francisco
Congratulations to John Clopton, Manager of Digital Marketing for Delta Airlines. He was selected from those who entered our drawing to receive the complimentary All Access pass to ad:tech San Francisco May 20-12 from the Web Marketing Association.

DIGIMARCON West
Digimarcon WEstThe Web Marketing Association is also pleased to provide a conference pass to Richard Prioletti, Assistant General Manager at Pico International LA Inc. He was selected to receive the free conference pass to DIGIMARCON WEST (May 27-28) at the luxurious Loews Santa Monica Beach Hotel, Santa Monica, CA.

We will offer another drawing in this newsletter next month.

Bill Rice
President
Web Marketing Association

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Awards Update

WebAward Competition -- The WebAward Competition 19th annual award program entry deadline is fast approaching. The Deadline for entry is May 29 2015. BE GREAT and enter today!

Interactive Advertising Competition (IAC) Awards
-- The 13th annual IAC Awards Winners are now posted on the award program website. Congratulations to our winners and thanks to all who participated this year.

MobileWebAwards -- 2015 MobileWebAwards competition will start accepting entries in August, 2015!

Articles of Interest

sb_logoEach month, Interactive Briefing will feature the top articles appearing in the WMA SmartBrief daily newsletter.

Here are the top article from April 2015.


4 layouts likely to dominate 2015 Web design

The science behind color choices for Web design

Website elevator pitches are trending

These photography mistakes will ruin your site

Start designing for Google's mobile-focused algorithm


If you'd like to subscribe the free daily WMA Smartbrief, subscribe here.



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Special Offers

We are heading into the Spring conference season. Here are the conferences that the WMA recommends:

ad:tech San Francisco

T-210x150-AdTechMay 20-21
Moscone Center West

ad:tech is a conference and exhibition where the marketing, technology and media communities come together to share new ways of thinking, build strong partnerships, and define new strategies to address the key industry challenges and opportunities.

You can receive a 20% discount on the Expo passes by using the promo code 20WMASF15 and this link to register.


DIGIMARCON WEST 2015

DigimarconMay 27-28 2015
Loews Santa Monica Beach Hotel, CA

DIGIMARCON WEST 2015 Conference showcases the most audacious and thought provoking speakers in the digital marketing industry, providing attendees with emerging strategies, the latest innovative technologies, best practices, and insights from successful digital marketing campaigns. Whether it’s building customer loyalty, increasing sales, improving lead generation, or driving greater consumer engagement, the DIGIMARCON WEST 2015 program has been specifically designed to help attendees develop their audience.


Digital PR Conference

digitalpr2015-300x250_new

June 1-3, 2015

Ritz-Carlton in Miami, FL


Prepare yourself for the future of brand communications and put your PR/marketing career on a faster track by joining digital communications experts from leading brands, nonprofits and agencies at PR News’ annual Digital PR Conference at the Ritz-Carlton in Miami, June 1-3, 2015.


This three-day event will provide you with practical knowledge to increase the visibility of your brand and expand its reach on social media—and tie digital communications efforts back to the bottom line.


IRCE_300x250 2IRCE
June 2-5
Chicago, IL

IRCE is the industry’s largest gathering of retailers focused on e-commerce challenges and trends. Leading the industry in education for 11 years, IRCE continues to be focused on what’s new and what’s next in online retail trends. Developed by the editorial experts at Internet Retailer magazine, the IRCE agenda covers timely topics across the retail sector. Main Stage presenters in 2015 include Jason Goldberger, President, Target.com and Mobile, Target Corp; Christopher McCann, President, 1800Flowers; James McQuivey, Forrester Research Analyst and Author Digital Disruption.

Use the Promo Code Emob20 (used at the bottom of the first page of registration) to receive 20% off your IRCE Registration


eTail East

etail-east-2015

eTail East 2015

August 10 - 13, 2015

Boston, MA

- See more at: http://etaileast.wbresearch.com/#sthash.sU0pdSd2.dpuf
August 10-13, 2015
Boston, MA

eTail East 2015

August 10 - 13, 2015

Boston, MA

- See more at: http://etaileast.wbresearch.com/#sthash.sU0pdSd2.dpuf

We launched eTail in 1999, and have been dedicated to supporting the growth of the retail industry ever since. What started off as 100 people in a room discussing where this sector is headed, has lead to 2000 senior-level eCommerce executives being inspired whilst learning and developing their company as well as their careers. - See more at: http://etaileast.wbresearch.com/about-etail#sthash.irHoFlzV.dpuf
eTail launched in 1999, and have been dedicated to supporting the growth of the retail industry ever since.  What started off as 100 people in a room discussing where this sector is headed, has lead to 2000 senior-level eCommerce executives being inspired whilst learning and developing their company as well as their careers.

We launched eTail in 1999, and have been dedicated to supporting the growth of the retail industry ever since. What started off as 100 people in a room discussing where this sector is headed, has lead to 2000 senior-level eCommerce executives being inspired whilst learning and developing their company as well as their careers. - See more at: http://etaileast.wbresearch.com/about-etail#sthash.irHoFlzV.dpuf
We launched eTail in 1999, and have been dedicated to supporting the growth of the retail industry ever since. What started off as 100 people in a room discussing where this sector is headed, has lead to 2000 senior-level eCommerce executives being inspired whilst learning and developing their company as well as their careers. - See more at: http://etaileast.wbresearch.com/about-etail#sthash.irHoFlzV.dpuf

Here are some additional resources to make you a more effective online marketer:

Website Magazine

issue37If you're not already getting Website Magazine, you should be. There's no charge within the US and available for a small fee outside the U.S.(covers the extra shipping). It has great in depth articles that are helpful and well written.

Use this link to sign up to receive the next Free issue.


Econtent Magazine

Econtent MagEContent is a leading authority on the businesses of digital publishing, media, and marketing, targeting executives and decision-makers in these fast-changing markets. By covering the latest tools, strategies, and thought-leaders in the digital content ecosystem, EContent magazine and EContentmag.com keep professionals ahead of the curve in order to maximize their investment in digital content strategies while building sustainable, profitable business models.

Subscribe to EContent Magazine today.


Webmaster Radio

webmaster-radio-logoWebmasterRadio.fm is on 24 hours a day, 7 days a week online radio station dedicated to helping online marketing professionals better understand the dynamic online marketplace. Shows can be listened to live or from the extensive archive of previously recorded programming.

WebMaster Radio is advertising supported radio. Be sure to check out the advertising opportunities on Webmaster Radio.


AWAdb

AWAdb_logoIf you have not done so yet, be sure to check out the Award Winning Interactive Agency Database or AWAdb. Inclusion in the website is free if you qualify and listings are automatically upgraded to the Premium Level if the agency has won an award from the WMA in the past year (Another great reason to enter our award programs!).

If you are looking for an agency to help with your interactive marketing needs, you can search thousands of full service advertising agencies and interactive agencies that been recognized by major award programs for their outstanding interactive work.


PR.com

pr-125x125 2Businesses and public figures use a PR.com profile to increase their online visibility, improve brand recognition, and generate leads and sales. They distribute their news via PR.com's multi-platform press release distribution service to generate social media engagement and broadcast their message to and attract the attention of thousands of websites, bloggers, journalists, editors and consumers. Learn more at PR.com

Awards Intelligence

AwardsIntelligenceAwards Intelligence is the world's leading provider of business awards and personal honours support services. Whether you are a global organisation, SME or an independent entrepreneur, our experts can make sure your award entries have what it takes to make you a winner. Our outstanding success rates speak for themselves, you are 4x more likely to win on average. Contact us today on +44 (0)1444 230130 to find out how we can help you to raise your profile, enhance your reputation and build your brand name.

Subscribe to the WMA SmartBrief

WMA SmartBrief NewsletterCreated by SmartBrief, a business news publisher, in partnership with WMA. You receive a concise daily snapshot of the web marketing industry with news from leading publications and websites. Summaries of what matters to you, written by expert editors to save you time and keep you informed and prepared. Now you can keep current with your industry without having to sift through the news every day.

Click here to sign up for the free WMA SmartBrief.


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