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March 2015
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Interactive Briefing
for Digital Marketing Professionals
WMA | WebAwards | IAC Awards | MobileWebAwards
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MobileWebAwards Statues
What's New At WMA This Month 

Welcome to a new year, here’s what’s happening at the Web Marketing Association:

IAC Best of Shows at ad:tech

The Web Marketing Association will announce the Best of Show winners of the 13th annual Internet Advertising Competition (IAC) Awards at a special presentation at the ad:tech San Francisco Conference May 21st at noon on the Keynote stage. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising.

“The Web Marketing Association has had a long standing relationship with ad:tech conferences,” said William Rice, President of the Web Marketing Association. “It is a natural progression to use this industry-leading conference as a platform to announce the IAC Best of Show awards”.

The two-day ad:tech San Francisco event will take place on May 20-21, 2015, and will feature an expo floor showcasing the latest products and services, breakout sessions and keynotes led by established brands and agencies and much more!


“We are excited to host the announcement of the Best of Show winners of the 13th annual Internet Advertising Competition (IAC) Awards,” said Kimberly Dunn, marketing director for ad:tech. “Recognizing achievements in the various digital marketing disciplines is important to the continued advancement of our industry.”


The 2015 Internet Advertising Competition Awards are sponsored by Burst Media, Small Army, Vertical Response, EContent Magazine, ad:tech conferences, Clickz Live, Webmaster Radio and Website Magazine.

WebAwards 2015 Right Around the Corner

newtrophy_2015
We are just day's away from the launch of the 19th annual WebAward competition for Website Development. April 1st is the launch date for the 2015 WebAward website and this year we've had a little more fun that usual building the site.

Conference Drawing

Bill Rice
President
Web Marketing Association
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Awards Update

Interactive Advertising Competition (IAC) Awards -- The 13th annual IAC Awards Call for Entries has ended. The judging is now underway. Winners will be announced on April 7th.

MobileWebAwards -- 2015 MobileWebAwards competition will start accepting entries in August, 2015!

WebAward Competition -- The WebAward Competition 19th annual award program will kick off on April 1. We are working on updating the competition web site so stay tuned!


Articles

SmartbriefEach month, Interactive Briefing will feature the top articles appearing in the WMA SmartBrief daily newsletter.

Here are the top article from February 2015.

Why adaptive design beats responsive design

Material design may reshape Web and app development

Build a better website with this infographic

Why top design is going "content agnostic"

Match landing-page styles to business goals



If you'd like to subscribe the free daily WMA Smartbrief, subscribe here.

Managing Info Overload for Sales Reps - Whereoware Case Study

Spotlight in ActionIn today’s selling climate, sales reps must monitor customer data to understand each client’s pain points and sell to them more effectively. The amount of data available can be overwhelming. See how 2014 MobileWebAward's Best B2B Mobile Application responded to the challange.

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Special Offers

We are heading into the Spring conference season. Here are the conferences that the WMA recommends:

Clickz Live New York

clickzlive-newyork 2March 30-April 1
New York Marriott Marquis

With over 15 years of experience delivering the most cutting edge digital marketing events around the world, ClickZ Live (formerly SES Conference & Expo) provides an unrivalled forum to hear from world-renowned speakers as they deliver an action packed, educationally focused agenda on the latest digital marketing tips, tricks and tools that will blow your mind, make you re-think your strategy and provide actionable takeaways to revolutionize your marketing campaigns.

ad:tech San Francisco

T-210x150-AdTechMay 20-21
Moscone Center West

ad:tech is a conference and exhibition where the marketing, technology and media communities come together to share new ways of thinking, build strong partnerships, and define new strategies to address the key industry challenges and opportunities.

DIGIMARCON WEST 2015

DigimarconMay 27-28 2015
Loews Santa Monica Beach Hotel, CA

DIGIMARCON WEST 2015 Conference showcases the most audacious and thought provoking speakers in the digital marketing industry, providing attendees with emerging strategies, the latest innovative technologies, best practices, and insights from successful digital marketing campaigns. Whether it’s building customer loyalty, increasing sales, improving lead generation, or driving greater consumer engagement, the DIGIMARCON WEST 2015 program has been specifically designed to help attendees develop their audience.

eTail East

etail-east-2015

eTail East 2015

August 10 - 13, 2015

Boston, MA

- See more at: http://etaileast.wbresearch.com/#sthash.sU0pdSd2.dpuf
August 10-13, 2015
Boston, MA

eTail East 2015

August 10 - 13, 2015

Boston, MA

- See more at: http://etaileast.wbresearch.com/#sthash.sU0pdSd2.dpuf

We launched eTail in 1999, and have been dedicated to supporting the growth of the retail industry ever since. What started off as 100 people in a room discussing where this sector is headed, has lead to 2000 senior-level eCommerce executives being inspired whilst learning and developing their company as well as their careers. - See more at: http://etaileast.wbresearch.com/about-etail#sthash.irHoFlzV.dpuf
eTail launched in 1999, and have been dedicated to supporting the growth of the retail industry ever since.  What started off as 100 people in a room discussing where this sector is headed, has lead to 2000 senior-level eCommerce executives being inspired whilst learning and developing their company as well as their careers.

We launched eTail in 1999, and have been dedicated to supporting the growth of the retail industry ever since. What started off as 100 people in a room discussing where this sector is headed, has lead to 2000 senior-level eCommerce executives being inspired whilst learning and developing their company as well as their careers. - See more at: http://etaileast.wbresearch.com/about-etail#sthash.irHoFlzV.dpuf
We launched eTail in 1999, and have been dedicated to supporting the growth of the retail industry ever since. What started off as 100 people in a room discussing where this sector is headed, has lead to 2000 senior-level eCommerce executives being inspired whilst learning and developing their company as well as their careers. - See more at: http://etaileast.wbresearch.com/about-etail#sthash.irHoFlzV.dpuf

Here are some additional resources to make you a more effective online marketer:

Website Magazine

issue37If you're not already getting Website Magazine, you should be. There's no charge within the US and available for a small fee outside the U.S.(covers the extra shipping). It has great in depth articles that are helpful and well written.

Use this link to sign up to receive the next Free issue.

Econtent Magazine

Econtent MagEContent is a leading authority on the businesses of digital publishing, media, and marketing, targeting executives and decision-makers in these fast-changing markets. By covering the latest tools, strategies, and thought-leaders in the digital content ecosystem, EContent magazine and EContentmag.com keep professionals ahead of the curve in order to maximize their investment in digital content strategies while building sustainable, profitable business models.

Subscribe to EContent Magazine today.

Webmaster Radio

webmaster-radio-logoWebmasterRadio.fm is on 24 hours a day, 7 days a week online radio station dedicated to helping online marketing professionals better understand the dynamic online marketplace. Shows can be listened to live or from the extensive archive of previously recorded programming.

WebMaster Radio is advertising supported radio. Be sure to check out the advertising opportunities on Webmaster Radio.

AWAdb

AWAdb_logoIf you have not done so yet, be sure to check out the Award Winning Interactive Agency Database or AWAdb. Inclusion in the website is free if you qualify and listings are automatically upgraded to the Premium Level if the agency has won an award from the WMA in the past year (Another great reason to enter our award programs!).

If you are looking for an agency to help with your interactive marketing needs, you can search thousands of full service advertising agencies and interactive agencies that been recognized by major award programs for their outstanding interactive work.

Subscribe to the WMA SmartBrief

WMA SmartBrief NewsletterCreated by SmartBrief, a business news publisher, in partnership with WMA. You receive a concise daily snapshot of the web marketing industry with news from leading publications and websites. Summaries of what matters to you, written by expert editors to save you time and keep you informed and prepared. Now you can keep current with your industry without having to sift through the news every day.

Click here to sign up for the free WMA SmartBrief.
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