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William Rice This month marks the 50th issue
of Interactive Briefing, the newsletter of the Web Marketing
Association. We hope that we have created an easy to read update on what
is happening at the WMA and in the world of Web development. 2009 IAC Award Winners
We are pleased to announce the
winners of the annual Internet Advertising Competition (IAC) Awards, an
effort to honor excellence in online advertising and to recognize the
individuals and organizations responsible for the best in Internet
marketing. A complete list of winners can
be found at www.iacaward.org. However, we would like to
highlight the top awards here in Interactive Briefing. 2009 Best of Show Awards were
awarded in each of the online medium categories. This year's winners
include: Biggs|Gilmore of Kalamazoo, MI
was recognized with the 2009 Top Agency Award, winning 19 IAC
Awards. Their awards include a Best of show, 8 Best of Industry awards
and 10 Outstanding awards. I would like to congratulate
all of the IAC Award winners for a job well done. I would also like to
especially recognize the many industry professionals who served as our
volunteer judges. It is their expertise and professionalism that that
make this recognition program possible. WebAwards We are getting ready for the
2009 WebAward Competition for Website Development and will be adding new
categories. Here is a list of current industry categories. This year we are planning on
adding: Environmental, Gay/Lesbian, Mobile, Public Utility, Science and
Social Network. However, we will also be removing these categories:
Auction, Institutional Services, Brokerage, Computer: Retailer and ISP.
Please help us by going to
Facebook and telling us what you think about the industry changes and if
you have any additional categories we should consider. WMA Goes Social
Please join our LinkedIn Web Marketing Association Group and
our new Web Marketing Association Facebook Group.
These are two resources that we will be using to keep everyone up to
date with what is going on with the Web Marketing Association and our
award programs. Search Engine Strategies
Conference Pass Drawing If you would like to receive a
complimentary full-conference pass (a $2,000 value!) to Search Engine
Strategies New York,you can win one here. SES is one of the leader
conferences for the Internet marketing community. The conference is next
week, so only enter if you can attend. There are two ways to enter.
First join the Web Marketing Association Facebook Group
and sign up to attend the event. Otherwise you can email SESNY@webaward.org and be entered.
One person will be selected at random and be notifed on Saturday.
Bill Rice
Interactive Advertising Competition (IAC) Awards - -- The 2009 IAC Awards are now posted on our competition website. Congratulations to all of our winners and a very special thanks to our panel of expert judges. WebAward Competition - The 2009 WebAward's official kick's off a just a few weeks, but the nominator accounts are now open and the entry form is available on the WebAward.org site. Stay in touch with the Web Marketing
Association: 
ExactTarget 2009 Trends Report - 5 big predictions every marketer shoud know heading into 2009 - ExactTarget's annual trends report looks a bit different this year. Why? Because you deserve a new kind of reference guide for one-to-one marketing as you look ahead to '09 - and we agree you should have a little fun while you're at it, too. (Registration required)
2009 MarketingSherpa Social Media Marketing and PR: Benchmarks & Best Practices Guide Social media marketing and public relations is emerging as a practice at a critical time. The economic recession has marketers exploring new tactics to generate revenue with minimal investment. But what do you really know about social media marketing and PR? Do you know its ROI? Do you know what works? Can you even define it? Now you can! MarketingSherpa has pulled together the latest research and best practices into a 225-page study that is our first on social media marketing and PR. The benchmarks in this guide are based on the knowledge of hundreds of marketing and PR practitioners who shared their experience. We've read the guide and think it is something every marketer should consider reading. To order, visit the Sherpa Store. Sign up for your free trial of Hoover's today Quick and easy access to the contacts, companies and industry insight you want so you can deliver insane campaign results. Get your Free Hoover's Trial now!
With the millions of people using search engines to find information, today’s online press releases give you the power to drive traffic to your website and increase revenue. Online press releases can help build quality inbound links to your website by getting indexed on top search engines like Yahoo! and Google. PRWeb can help secure high rankings on top search engines, drive millions of people to your website, and get you measureable results. Register for a free PRWeb account today, and get $50 off your first online news release. As an added bonus, we’ll also give you a free whitepaper, “Integrating Marketing & PR for SEO Success”, to help ensure all eyes are on your news. Website Magazine If you're not already getting Website Magazine, you should be. There's no charge within the US and available for a small fee outside the U.S.(covers the extra shipping). It has great in depth articles that are helpful and well written. Use this link to sign up to receive the next issue. It's conference season and where are the conferences which the Web Marketing Association will be supporting this spring. BtoB's NetMarketing Breakfast Series Gain insight into the most effective digital strategies for b-to-b marketers. From mobile marketing to social media and Web 2.0 and beyond, our expert panelists will reveal the tools and tactics that have - and have not - worked for them. *Now FREE for corporate marketers* April 16 -
Atlanta Search Engine Strategies New York Search Engine Strategies (SES) is the leading global conference & expo series that educates delegates on search engine marketing. Go behind the search box at this year's SES New York, Mar. 23-26 2009. We will deconstruct the strategies and tactics behind SEM (SEO & PPC) and give you the lowdown on what works and what's out. SES New York is an intimate event, with 6,000 delegates expected, ensuring all questions and needs are answered and taken care of. WMA Members Receives an additional 15% discount. Just enter code "15WMA" ad:tech San Francisco Designed for big questions with real answers, ad:tech's San Francisco program features a wide assortment of topics and presentation styles to choose from. Highlights include Danny Sullivan and his groundbreaking SMX conference series, MobileMix where you can learn how you can reach the largest number of digital devices in the world, Boot camp where you can explore the critical fundamentals and "dos and don'ts", and Advertisers, agencies, media partners and technology leaders provide an in-depth analysis of a range of digital media case studies. SES Magazine Can't attend? Sign up for a free SES New York magazine. Get original content from our SES New York speakers and get an exclusive look at the exciting things happening at SES New York. Email sesmagazine@searchenginestrategies.com for your Free copy today. PPC Summit Chicago PPC Summits are designed as How To workshops that teach you how to better manage your PPC campaigns. The focus is solidly on advertiser education: how to spend less money, more effectively, with better results. In these interactive, two day summits, you will be introduced to strategies and skills that are the foundation of successful pay per click marketing. Register by March 31st and save $400. eM9-SF Marketing Conference eM9-SF provides the forum for the very latest trends, best practices, processes and ideas that are transforming the future of marketing. Sessions contain new content and cutting edge actionable ideas and processes you can bring your entire team. Enjoy a relaxed atmosphere, great networking, welcome reception, terrific breaks, and some of the best leaders in the marketing arena. Voices That Matter: Web Design Conference In a tough economy, it pays to be at the top of your game. You simply can't afford to rely on last year's technology and techniques. At the Voices That Matter: Web Design Conference to be held in San Francisco, you can sharpen your skills and strengthen your resume with new techniques and strategies from the most respected professionals in the Web design industry. At the Voices That Matter: Web Design Conference, the leading authors and practitioners in the Web design community will inspire, entertain, and train you in all the things you know you've been needing to learn-and even a few you didn't-from CSS, Ajax, and Web standards, to SEO, Web usability, interface design and more. Social Media Summit How To Use Blogging, Podcasting & The Latest Web 2.0 Technologies To Engage Your Employees, Reach Your Customers & Build Your Brand To view the most recent Social Media conference, which was our 6th program focused on the subject matter, to get an idea of what the April 2009 conference agenda will look like in terms of format, please go to: Internet World UK Internet World is Europe's longest running, best attended and biggest event for digital marketing and online business, attracting over 13,000 visitors and more than 300 exhibitors. Now in its 17th year, it is the only event that brings you everything you need to formulate and implement your online strategy, from digital marketing to ecommerce, content management to hosting. It showcases the UK's leading suppliers and delivers Europe's best free education program. Search Engine Strategies Toronto Go behind the search box at the Search Engine Strategies Toronto, June 8-10. We will deconstruct the strategies and tactics behind SEO/SEM and give you the lowdown on what works and what's out. Whether you're a search industry beginner or veteran, SES Toronto will help improve your digital marketing arsenal. From universal search to mobile search to social media, SES Toronto is the ultimate SEO/SEM event in Canada. |
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