Best Financial Services Mobile Application

The cost of college is skyrocketing, leaving many families wondering how they’ll pay for their children’s higher education. Sallie Mae wants to educate these parents and their kids — preschoolers through teens — on the importance of saving for college early and opening a 529 college savings fund to do it. Sallie Mae created the following goals for the campaign:

-Increase awareness of Sallie Mae’s save, plan, and pay tools
-Increase applications for state 529 savings plans
-Educate children on the importance of saving, and entertain them in the process
-Develop a lifelong relationship with families aspiring to send children to college

Contributors:

Group Creative Director:	Bart Hirneise
Chief Creative Officer:	Michael Davis
Creative Director:	Manuel Herrera
Jake Lambert:	Executive Producer
Robert Fultz :	Producer
Matt Samuels:	Group Technology Director
Kevin Treaccar:	Writer
Liz Robinson:	Managing Director, Creative Services Upromise Investments and Sallie Mae Creative Services
Christine Magnarelli :	Illustrator
Donna Kim.:	Illustrator

MEPLUSYOU

Location: USA