Best Beverage Mobile Application

Challenge: Our goal was to enable and empower the Gatorade sales team with an easy-to-use tool that would not only help them educate retailers about each G Series product, but also streamline the ordering process.

Solution: To do this, we created a visually stimulating iPad sales application for the team. With just a few taps, they were educating about what exactly is in each product, why it's there and what it means for the body. And with just a few more taps, they were instantly processing orders from right there in the store.

Results: Not only did this tool give retailers further reason to believe in our products, but it empowered them to become Gatorade brand ambassadors for their own customers.

Contributors:

Chief Creative Officer:	Debbi Vandeven
Group Creative Director:	Tony Snethen
Associate Creative Director:	Chad Green
Associate Creative Director:	Aaron Weidner
Senior Coywriter:	Joel Henning
Senior Copywriter:	Allison Pierce
Copywriter:	Jonathan Vigliaturo

VML

Location: USA