The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
ISLAND DEF JAM RECORDS AND AGENCYNET
RIHANNA: UNLOCKED
Best Music Social Media Campaign
Rather than launch her upcoming album the traditional way, Island Def Jam
partnered with Innovation Agency of Record AgencyNet to help launch her
album in a way that no other artist has done before.
Rihanna: UNLOCKED lives as an interactive, gamified experience on her
Facebook profile, and the Navy is tasked to work in combination with fans
around the world on multiple “missions” to unlock the exclusive
Contributors:
AGENCYNET
Location: United States