The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Beverage Rich Media Online Ad
Target audience: 21 to 29-year-old women
Goal: Position the new flavored vodka brand as a bold, unique flavor experience that is something between the cheap, syrupy tastes of college life and the “lightly infused” flavors of the super-premium space.
Contributors:
| Chief Creative Officer: | Jason Peterson |
| Group Creative Director: | Michael Shirley |
| Associate Creative Director: | Baptiste Limb |
| Interactive Art Director: | Austin Scott |
| Copywriter: | Ecole Weinstein |
| Art Director: | Benny Jackson |
| Group Account Director: | Deirdre Egan |
EURO RSCG CHICAGO
Location: USA