Best Retail Social Media Campaign, Best Shopping Social Media Campaign

TARGET AUDIENCE
- Adults 35-64 who travel for a mix of business and leisure
- HHI $60K+
Note: while products are for both men and women 70-80% of luggage purchases are made by women, even if end user is male

GOAL
- Drive Facebook fan growth
- Promote the launch of the new LIFT collection
- Drive email opt-ins
- Drive Social Sharing and Viral Propagation
- Encourage brand affinity and awareness

Contributors:

Director, Client Services:	Ty Velde
Account Executive:	Kelly Beaudin
Director, Interactive Services:	Andrew Abrahams

OVERDRIVE INTERACTIVE

Location: USA